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DESIGNING
MOBILE
EXPERIENCES
with Brian Fling
Available
NOW
http://mobiledesign.org
HOUSEKEEPING
mobiledesign.org
mobiledesign.org/workshop
flingmedia.com
slideshare.net/fling
linkedin.com/in/fling
@fling
The Layers
  of the
  Mobile
Experience
IDEA   The first thing we need is an idea that inspires us.
NEEDS & GOALS      Identify a basic need with our desired user.

   IDEA         The first thing we need is an idea that in...
CONTEXT        The circumstances where information adds value.

NEEDS & GOALS      Identify a basic need with our desired ...
STRATEGY         How we can add value to the business.

 CONTEXT        The circumstances where information adds value.

N...
DEVICE PLAN      Choose the devices that best serves our audience.

  STRATEGY         How we can add value to the busines...
DESIGN         Create a user experience based around needs.


DEVICE PLAN       Choose the devices that best serves our au...
PROTOTYPE      Test the experience within the context.

  DESIGN         Create a user experience based around needs.


 D...
DEVELOPMENT       Put all the pieces together.

PROTOTYPE      Test the experience within the context.

  DESIGN         C...
TESTING        And test, and test, and test some more.


DEVELOPMENT       Put all the pieces together.

PROTOTYPE      Te...
OPTIMIZATION        Reduce all assets to its lowest possible size.


  TESTING        And test, and test, and test some mo...
PORTING            Adapt for other devices that fit our strategy.


OPTIMIZATION        Reduce all assets to its lowest pos...
Discussion
What do you want to learn
today?
• Is it to create visual experiences?
• Is it to take advantage of the mobile
...
What is Mobile
  Design?
JARGON ALERT

Mobile Design
The creation of user experiences
for the mobile context.
It doesn’t start
with Photoshop
Why
Mobile?
What’s Next?
Generation Y
97% own a computer
94% own a mobile phone
76% use Instant Messaging
69% use Facebook
56% own an iPod
Generation Z
 Born in the modern digital
age. Technology is infused at
           birth.
Generation Z
 Born in the modern digital
age. Technology is infused at
           birth.

   The iPhone is to them
Generation Z
 Born in the modern digital
age. Technology is infused at
           birth.

   The iPhone is to them
as the ...
The Mobile Generation




2009 2010 2011 2012 2013 2014 2015

      Everyone Else




                              source...
In less five years, the
  mobile generation
   could have more
buying power than all
 other demographics
Discussion
Why are you here?
• What is it about mobile that appeals to
  you the most?
• What do you see as being the obst...
New
Rules
Rule
Forg #1
     et W
 You     hat
     Thin
You       k
    Kno
        w
Android
           7%

              Java ME
                7%

iPhone         Symbian
 69%             6%

            W...
Rule
Belie #2
     ve W
You        hat
    See,
Wha Not
     t You
  Read
Experiment
Share your
 findings
Rule
 Con #3
    strai
Nev       nts
   er C
        ome
  First
vs.
Rule
  Focu      #4
       s on
 Con
      text,
Goa
   ls an
 Nee     d
     ds
Rule
  You       #5
       Can
  Supp ’t
Ever    ort
     ythin
          g
Android
           7%

              Java ME
                7%

iPhone         Symbian
 69%             6%

            W...
Rule
           #6
  Don
Con    ’t
   vert
Crea      ,
     te
Rule
       #
 Keep   7

Simp  It
     le
Needs
  &
Goals
JARGON ALERT

Needs
The circumstances in which
something is necessary, or that
require some course of action.
Abraham Harold Maslow
(April 1, 1908 – June 8, 1970)
was an American psychologist.
He is noted for his concept-
ualization...
JARGON ALERT

Goals
The object of a person's ambition
or e ort; an aim or desired result
Te
         ls
      oa




                       ch
   sG




                       nic
 es




                       ...
JARGON ALERT
Neurolinguistic
Programming
A model of interpersonal
communication chiefly concerned with
the relationship bet...
Lear
                ni
     Aud            ng T
                        ype
   20%   itory
       o    f all
 conn
      ...
Lear
                   ni  ng T
         Visu              ype
     35%      al
             of al
   Bein
         g ab
...
Lear
    Kine        ni   ng T
                         ype
        sthe
   45  % of
               all p
                ...
Exercise
Needs & Goals
• Let’s examine BBC
• What human needs does the BBC serve?
• What are the goals of the BBC’s
  audi...
Context
JARGON ALERT

Context
The circumstances that form the
setting for an event, statement, or
idea, and in terms of which it c...
Context with a capital C
Context   is how the user will derive
 BIG C    value from something
          they are currently...
The mode, medium, or
context     environment in which we
 little c   perform a task or the
            circumstances of
  ...
My present location.
Physical
           My physical context will
Context    dictate how I access
           information a...
My device of access.
 Media
          The media context isn’t
Context   just about the immediacy
          of the informat...
Our present state of
Modal     mind.
Context   • Where should I eat?
          • Should I buy it now or
            later?...
Radio                    TV




    Live                                                Billboard




                    ...
WAP


             Bluetooth
                                             Radio                  TV

                     ...
WAP
                       Discuss                                                                  IVR
                  ...
Join            Down
                                                                             Notify                  ...
Exercise
Define the Context
• Again lets use the BBC as our example
• What are the physical contexts?
• What are the media...
Types
of Apps
Type
      s
App       of A
              pps
    licat
 Med      ion
      ium
SMS



Experiences where the goal
is to alert users of new
information.
WEBSITE



Experiences that provide
the user with simple
informational data.
WIDGETS



Experiences that are based
on an existing multi-
platform framework.
WEB
  APPS



When you want to employ a
cross-platform application
strategy.
NATIVE
 APPS



Experiences that take
advantage of the native
features of the device.
GAMES




Experiences that entertain.
MEDIUM MATRIX
               Device                   User                    Offline    Device                   Long Ter...
Type
      s
App       of A
              pps
    licat
 Con      ion
     text
UTILITY




A simple at-a-glance tool.
LOCALE




An application based on
the physical context.
INFORM
 ATIVE



An application meant to
inform.
PRODUC
 TIVITY



Meant to increase our
available time.
IMMER-
  SIVE



An application meant to
distract or entertain.
CONTEXT MATRIX
               User Experience Type         Task Type          Task Duration   Combine with



   Utility  ...
Mobile
 IA
KEEP IT
SIMPLE
SITEMAPS
CLICKSTREAMS
!"#$"




  !      -&   (%)*                ./$%&'         (%)*
                       ./$%&'
 +),


              "#$%&' ...
WIREFRAMES
PROTOTYPING
DIFFERENT IA
    FOR
 DIFFERENT
  DEVICES?
Exercise
Designing a Mobile
Information Architecture
• Lets build a mobile wireframe for the
  BBC
• Sketch out an IA for ...
THE
DESIGN
 MYTH
Back      Title     New




       Content




       Navigation
Mobile
Design
The Tent Pole
The business goal of a tent-pole
production is to support or prop
up the losses from other
productions.
Howe...
vs.
Best Possible Experience
In mobile development, the risks
and costs of creating that tent-
pole product are just too high....
vs.




iPhone         The Rest
Elements of Mobile Design

| CONTEXT
| MESSAGE
| LOOK & FEEL
| LAYOUT
| COLOR
| TYPE
| GRAPHICS
Context
Who are the users?                        Where are the users?
What do you know about them?              Are they ...
Message
What you are trying to say about
your site or application visually?
Your message is the overall mental
impression ...
Look & Feel
Look & Feel is used to describe the
appearance
As in “I want a clean look and feel”
or “I want a usable look a...
Layout
How the user will visually process
the page
The structural and visual
components of layout often get
merged togethe...
Color
The most common obstacle you
encounter when dealing with color
is mobile screens.
When complex designs are
displayed...
Typography
How type is rendered on mobile
screens:
• subpixel-based screens
• A subpixel is the division of each
  pixel i...
Typography
How type is rendered on mobile
screens:
• pixel density or greater pixels per
  inch (PPI)
The pixel density is...
Graphics
Use of images that are used to
establish or aid a visual
experience.
Graphics can be used to
supplement the look ...
Different Screen Sizes
Mobile devices come in all shapes
and sizes. Choice is great for
consumers, but bad for design.
It ...
The Right Device
The truly skilled designer doesn’t
create just one product—they
translate ideas into experiences.
The spi...
Exercise
Design Critique
• Lets pick on the BBC one last time...
• Does the current design address
  context? If so how?
•...
Web Apps
    vs.
Native Apps
The
Ubiquity Principle
JARGON ALERT

Ubiquity Principle
 The easiest it is to produce
 quality content and services
 for the largest available
 m...
Reas
Frag    on #
     mentat
            1
                ion
Getting your application
on one platform is a snap,
 but getting it on two is a
  challenge, five a costly
headache, and su...
Reas
     on #
The      2
      Web
Anyone who’s betting
against the Web right
now is an idiot.
Daniel Appelquist,
Co-Chair W3C Mobile Web Initiative
Reas
     on #
Con       3
    trol
Mobile application
  distribution cannot
and will likely never be
 under the control of
     the developer.
Reas
  Con    on #
            4
Expe  sum
            er
     ctati
           ons
Consumers
expect things
to just work.
THE MOBILE WEB IS
 THE ONLY LONG-
      TERM
 COMMERCIALLY
 VIABLE CONTENT
  PLATFORM FOR
 MOBILE DEVICES
When to make a
native application?
CHARGING
 MONEY
GAMES
Game   Game




Game   Game   Game




Game          Game




Game   Game




       Game   Game




Game          Game
67%
OF ALL PAID APPS
  ARE GAMES
65%
OF ALL FREE APPS
 AREN’T GAMES
LOCATION
CAMERA
ACCELERO-
 METERS
FILESYSTEM
OFFLINE
An initiative is defining new interfaces (Javascript APIs)
and a security framework to enable the access to mobile
phone f...
So what is the deal
  with BONDI?
When to make a
Mobile Web App?
Mobile 2.0
Web 1.0        Web 2.0
    Proprietary   Standards
Walled Gardens    Web Services
First to market   Web as a Platform
Bran...
What I Learned at Mobile 2.0
#1 Mobile 2.0 = The web               The Mobile User Experience
                            ...
JARGON ALERT

Mobile 2.0
The convergence of mobile services
and web services. The promise of
Mobile 2.0 is to add portabil...
Enterprise     Mobile Advertising
Microblogging Location-based             Audio
  Imaging   Video   App Stores
 Messaging...
Hot Trends
sensoring           augmented reality
biometrics          mobile connected games
transactions        location-b...
Mobile 1.0        Mobile 2.0
    Proprietary   Standards
Walled Gardens    Web Services
First to market   Web as a Platfor...
Mobile Evolution
        Brick Era

   Candy Bar Era

Feature Phone Era

 Smart Phone Era

       Touch Era
              ...
Change occurs
because there is
a gap between
what is and what
should be.
— Craig McCaw
the mythical
“Future-Phone”
Mobile
Web Dev
Using
Web Standards
Multiple Mobile Browsers
Designing and developing for
multiple mobile browsers
simultaneously is a challenge, but
not an i...
Progressive Enhancement
LAYOUT
Fixed vs. Fluid
Multiple vs. Single
 Column Layouts
DEVICE
PLANS
Class A Browsers
• Excellent XHTML 1.0 support
• Good HTML5 support; specifically,
  the canvas element and o ine
  storage...
Class A Browsers
• Excellent JavaScript support
• Ability to toggle the display property
• Support for DOM events, includi...
Class B Browsers
• Excellent XHTML 1.0 support
• Good CSS Level 2.1 support (75% or
  higher on the ACID2 test)
• Padding,...
Class C Browsers
• Good XHTML 1.0 support
• Limited CSS Level 2.1 support (scores
  50 percent or higher on the ACID2
  te...
Class D Browsers
• Basic XHTML
• Limited CSS support (CSS Level 1, or
  does not recognize cascading)
• Minimum screen wid...
Class F Browsers
• No (or very unreliable) CSS support
• Poor table support or none at all
• Basic forms: text field, selec...
The Device Matrix
 Class           Markup                 CSS                 Javascript


Class A   XHTML, XHTML-MP, HTML...
MARKUP
XHTML
The same XHTML we use in
web browsers every day has
worked in most mobile
browsers for over five years.
XHTML-MP
A mobile version of XHTML
is supported on virtually all
modern mobile browsers.
It is practically the same as
XHT...
HTML5
While HTML5 is still being
defined, it is only supported
by a handful of Class A
browsers.
CSS
CSS-MP
THE BOX MODEL
The box model is one of the
key concepts of CSS design,
and therefore the first thing
that tends to go wrong ...
THE BOX MODEL
            Class A   Class B   Class C   Class D   Class F


Box Model   Great     Good       OK        Poo...
SELECTORS
The selector is used to tell
which markup elements it
should apply rules to—
basically, what makes CSS
work to c...
SELECTORS
                     Class A   Class B   Class C   Class D   Class F

    Universal         Yes       Yes       ...
FONTS & TEXT
The typography options on
mobile devices can be less
than stellar, but like most
things CSS-related, we are
s...
FONTS & TEXT
                   Class A    Class B      Class C          Class D          Class F
                        ...
BOX PROPERTIES
Being able to style the box
area around an element is a
crucial part of web standards
design. Basic CSS lev...
BOX PROPERTIES
                  Class A   Class B   Class C   Class D   Class F


Height & Width     Yes       Yes      L...
COLOR
Styling an element means
defining colors and
background images. Relying
on CSS instead of images to
create desired vi...
COLOR
                    Class A   Class B   Class C   Class D    Class F


Background color     Yes       Yes       Yes ...
PAGE FLOW
CSS can also be used to
define the design layout of
the page. Using positioning
and page flow attributes, we
can a...
PAGE FLOW
                 Class A   Class B   Class C   Class D    Class F


   Display        Yes       Yes       Yes   ...
JAVA-
SCRIPT
JAVASCRIPT
                     Class A   Class B   Class C   Class D   Class F


Javascript Support    Yes      Some     ...
Don’t count on it.
iPhone
Web Apps
What makes a
Mobile Web App?
URL Bar




Browser Controls
What is WebKit?
Android   Palm webOS
                       Nokia S60
Android   Palm webOS
                       Nokia S60
Android   Palm webOS
                       Nokia S60
Android   Palm webOS
                       Nokia S60
98%
 OF ALL U.S. MOBILE WEB
TRAFFIC IS COMING FROM
         WEBKIT
MARKUP
XHTML
The iPhone and WebKit
support the XHTML 1.0 Strict
and Transitional doctype,
which is the recommended
language for w...
XHTML-MP
The iPhone will render
XHTML Basic and XHTML-
MP pages, but it won’t like it.
Given the option to render a
deskto...
HTML5
HTML5 creates some
interesting new
opportunities for mobile web
applications, like the canvas
element, o ine storage...
CANVAS
The canvas element allows
designers and developers to
essentially draw content
within your HTML page. The
canvas HT...
OFFLINE DATA
Also part of HTML5 and
supported by WebKit and the
iPhone is the ability to create
client-side data storage
s...
CSS
CSS2
The iPhone has excellent
CSS2 support for a mobile
browser. In fact, the iPhone
might render CSS a bit better
than th...
CSS3
The iPhone supports the
majority of the CSS3
specification, allowing us to
create visually stunning and
bandwidth-frie...
JAVA-
SCRIPT
Supported!
Demos
CSS Image E ects
CSS Transforms
Frameworks
Fixed Footer Scrolling
Multi-touch
Standalone Mode
Now
What?
RAWK
Be in the App Store.
Charge money for your app.
Be in full control of your app.
Be able to define the design
how ever ...
What’s
 Next
EVERYTHING
Tomorrow
Tomorrow’s innovations will not
only involve mobile technology,
but they will come from the mobile
investments th...
1985
The Web is supposed to bring us
together, but people feel more
isolated than ever.
In a survey conducted in 1985,
res...
2006
In 2006, a Duke University study
found that the number of friends
people felt they could talk to was
down to two peop...
Mobile technology by its
 Go       nature is designed to
Mobile!   facilitate interaction
          between people.
      ...
The Mobile Generation




   2009   2011   2013   2015

    Everyone Else




                        source: us census bu...
Toda
                  y’s i
          entr          nves
               epre          tors
         wron        neur     ...
IN 100 YEARS
We need a new Industrial
Revolution that will define the
stepping stones for the next
hundred years.
We need a...
MOBILE IS
 WHERE THE
CONVERSATION
   STARTS
MOBILE IS...
...the introduction to the larger concepts of how
to address the user’s context in a multi-device
environment...
What do you
  think?
http://mobiledesign.org
THANK YOU
My name is Brian Fling and I’m a Mobile Designer
twitter.com/fling
company: pinchzoom.com
blog: flingmedia.com
F...
Designing Mobile Experiences
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Designing Mobile Experiences

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In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells. But great mobile design doesn't start in Photoshop, it starts by understanding the users, the business goals, the intended devices and a million other tiny variables. Who better to solve these problems than the designer?

In this workshop we will deconstruct a variety of successful mobile experiences from the old green screens to today's hottest iPhone apps. We'll identify what works in the mobile context and why. But more importantly we'll learn how we can design incredible mobile experiences for today and for tomorrow.

There is a lot more in my O'Reilly book: Mobile Design & Development (http://oreilly.com/catalog/9780596155445/)

Published in: Design, Business, Technology
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  • Outstanding and very informative. Itsn't so easy to explain that simple.

    Congratuliations.
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  • Enterprise mobility is what Internet was a couple of decades back for enterprises. It's about making sure that all the investments that an enterprise has made in IT over the years are accessible to employees wherever they are. And they are away from their desk most of the time in the modern work environment. Enterprise mobility needs to be looked as a base foundation of the enterprise's digital agenda. Both inwards looking, targeted at employees and external, targeted at enterprise's digital consumers. http://www.inkattech.com/portfolio/enterprise-mobility/
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  • Great quality in your work. Thanks
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Transcript of "Designing Mobile Experiences"

  1. 1. DESIGNING MOBILE EXPERIENCES with Brian Fling
  2. 2. Available NOW http://mobiledesign.org
  3. 3. HOUSEKEEPING mobiledesign.org mobiledesign.org/workshop flingmedia.com slideshare.net/fling linkedin.com/in/fling @fling
  4. 4. The Layers of the Mobile Experience
  5. 5. IDEA The first thing we need is an idea that inspires us.
  6. 6. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  7. 7. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  8. 8. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  9. 9. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  10. 10. DESIGN Create a user experience based around needs. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  11. 11. PROTOTYPE Test the experience within the context. DESIGN Create a user experience based around needs. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  12. 12. DEVELOPMENT Put all the pieces together. PROTOTYPE Test the experience within the context. DESIGN Create a user experience based around needs. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  13. 13. TESTING And test, and test, and test some more. DEVELOPMENT Put all the pieces together. PROTOTYPE Test the experience within the context. DESIGN Create a user experience based around needs. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  14. 14. OPTIMIZATION Reduce all assets to its lowest possible size. TESTING And test, and test, and test some more. DEVELOPMENT Put all the pieces together. PROTOTYPE Test the experience within the context. DESIGN Create a user experience based around needs. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  15. 15. PORTING Adapt for other devices that fit our strategy. OPTIMIZATION Reduce all assets to its lowest possible size. TESTING And test, and test, and test some more. DEVELOPMENT Put all the pieces together. PROTOTYPE Test the experience within the context. DESIGN Create a user experience based around needs. DEVICE PLAN Choose the devices that best serves our audience. STRATEGY How we can add value to the business. CONTEXT The circumstances where information adds value. NEEDS & GOALS Identify a basic need with our desired user. IDEA The first thing we need is an idea that inspires us.
  16. 16. Discussion What do you want to learn today? • Is it to create visual experiences? • Is it to take advantage of the mobile opportunity? • Is it to figure out how to make sense of this new medium? • Is it something more? • All of the above?
  17. 17. What is Mobile Design?
  18. 18. JARGON ALERT Mobile Design The creation of user experiences for the mobile context.
  19. 19. It doesn’t start with Photoshop
  20. 20. Why Mobile?
  21. 21. What’s Next?
  22. 22. Generation Y 97% own a computer 94% own a mobile phone 76% use Instant Messaging 69% use Facebook 56% own an iPod
  23. 23. Generation Z Born in the modern digital age. Technology is infused at birth.
  24. 24. Generation Z Born in the modern digital age. Technology is infused at birth. The iPhone is to them
  25. 25. Generation Z Born in the modern digital age. Technology is infused at birth. The iPhone is to them as the Macintosh was to us.
  26. 26. The Mobile Generation 2009 2010 2011 2012 2013 2014 2015 Everyone Else source: us census bureau
  27. 27. In less five years, the mobile generation could have more buying power than all other demographics
  28. 28. Discussion Why are you here? • What is it about mobile that appeals to you the most? • What do you see as being the obstacles? (your understanding? your company? the technology? etc.) • What are the biggest opportunities?
  29. 29. New Rules
  30. 30. Rule Forg #1 et W You hat Thin You k Kno w
  31. 31. Android 7% Java ME 7% iPhone Symbian 69% 6% Windows Mobile 5% Blackberry 3% Palm 2%
  32. 32. Rule Belie #2 ve W You hat See, Wha Not t You Read
  33. 33. Experiment
  34. 34. Share your findings
  35. 35. Rule Con #3 strai Nev nts er C ome First
  36. 36. vs.
  37. 37. Rule Focu #4 s on Con text, Goa ls an Nee d ds
  38. 38. Rule You #5 Can Supp ’t Ever ort ythin g
  39. 39. Android 7% Java ME 7% iPhone Symbian 69% 6% Windows Mobile 5% Blackberry 3% Palm 2%
  40. 40. Rule #6 Don Con ’t vert Crea , te
  41. 41. Rule # Keep 7 Simp It le
  42. 42. Needs & Goals
  43. 43. JARGON ALERT Needs The circumstances in which something is necessary, or that require some course of action.
  44. 44. Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American psychologist. He is noted for his concept- ualization of a "hierarchy of human needs", and is considered the founder of humanistic psychology.
  45. 45. JARGON ALERT Goals The object of a person's ambition or e ort; an aim or desired result
  46. 46. Te ls oa ch sG nic es al Sweet sin G oa Spot Bu ls User Goals
  47. 47. JARGON ALERT Neurolinguistic Programming A model of interpersonal communication chiefly concerned with the relationship between successful patterns of behavior and the subjective experiences underlying them.
  48. 48. Lear ni Aud ng T ype 20% itory o f all conn ect w peop is al ith oth le conn l they n ers verb ecte eed d an to fe ally with d pro el othe ductive rs
  49. 49. Lear ni ng T Visu ype 35% al of al Bein g ab l peop illus trate le to see c le char ts an d as dia oncepts for t d gra gram his m phs s or ajor is he ity le lpful type arni . ng
  50. 50. Lear Kine ni ng T ype sthe 45 % of all p tic inco rpor eopl and hand ate m uscl e proc -eye e me ess a movem mory nd re ent t infor tain o mat new ion
  51. 51. Exercise Needs & Goals • Let’s examine BBC • What human needs does the BBC serve? • What are the goals of the BBC’s audience? • Does the BBC utilize neurolinguistic programming models? If so, how? • How do we document our findings?
  52. 52. Context
  53. 53. JARGON ALERT Context The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
  54. 54. Context with a capital C Context is how the user will derive BIG C value from something they are currently doing. In other words, the understanding of circumstance. It is the mental model they will establish to form understanding.
  55. 55. The mode, medium, or context environment in which we little c perform a task or the circumstances of understanding. • our present location • our device of access • our state of mind
  56. 56. My present location. Physical My physical context will Context dictate how I access information and therefore how I derive value from it.
  57. 57. My device of access. Media The media context isn’t Context just about the immediacy of the information we receive How to engage people in real time.
  58. 58. Our present state of Modal mind. Context • Where should I eat? • Should I buy it now or later? • Is this safe or not?
  59. 59. Radio TV Live Billboard ry Vi to su di al Au Word of Print Ad Mouth Kinesthetic Mobile Events Device QR
  60. 60. WAP Bluetooth Radio TV SMS SMS Live Billboard WAP ry Vi to MMS su di al Au QR Cod Word of Print Ad Mouth SMS Kinesthetic SMS WAP Mobile Events Device QR Code Website MMS
  61. 61. WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS SMS Live Billboard d to B nd WAP ry Vi to MMS su di al Au W QR Code Word of Print Ad Mouth SMS ify Kinesthetic No SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site
  62. 62. Join Down Notify load Vote Vote Down load Notify WAP Discuss IVR SMS Buy SMS IVR Notify Send to Friend WAP Bluetooth Radio TV Send to Friend Notify SMS SMS Live Billboard Send to Buy Friend WAP ry Vi to MMS su di al Au Join WAP Site QR Code Word of Print Ad Mouth SMS Notify Kinesthetic Notify SMS WAP Mobile Events Buy Device Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site MMS WAP Site SMS Send to Friend Send to Friend Notify Notify Post WAP Site Send to Friend
  63. 63. Exercise Define the Context • Again lets use the BBC as our example • What are the physical contexts? • What are the media contexts? • What are the modal contexts? • What is the BIG Context? • What are some of the possible business strategies simply by addressing context?
  64. 64. Types of Apps
  65. 65. Type s App of A pps licat Med ion ium
  66. 66. SMS Experiences where the goal is to alert users of new information.
  67. 67. WEBSITE Experiences that provide the user with simple informational data.
  68. 68. WIDGETS Experiences that are based on an existing multi- platform framework.
  69. 69. WEB APPS When you want to employ a cross-platform application strategy.
  70. 70. NATIVE APPS Experiences that take advantage of the native features of the device.
  71. 71. GAMES Experiences that entertain.
  72. 72. MEDIUM MATRIX Device User Offline Device Long Term Complexity Language Initial Cost Support Experience Support Features Cost SMS All Simple Limited N/A No None Low High Mobile All Simple Limited HTML No None Low Low Websites Mobile Web Some Medium Great HTML Limited Limited Low Low Widgets Mobile HTML, CSS, Web Some Medium Great Limited Limited Mid Low JS Application Native All Complex Excellent Various Yes Yes High Mid Application Games All Complex Excellent Various Yes Yes Very High High
  73. 73. Type s App of A pps licat Con ion text
  74. 74. UTILITY A simple at-a-glance tool.
  75. 75. LOCALE An application based on the physical context.
  76. 76. INFORM ATIVE An application meant to inform.
  77. 77. PRODUC TIVITY Meant to increase our available time.
  78. 78. IMMER- SIVE An application meant to distract or entertain.
  79. 79. CONTEXT MATRIX User Experience Type Task Type Task Duration Combine with Utility At-a-Glance Information Recall Very Short Immersive Locale Location-based Contextual Information Quick Immersive Informative Content-based Seek Information Quick Locale Productivity Task-based Content Management Long Utility Immersive Full Screen Entertainment Long Utility, Locale
  80. 80. Mobile IA
  81. 81. KEEP IT SIMPLE
  82. 82. SITEMAPS
  83. 83. CLICKSTREAMS
  84. 84. !"#$" ! -& (%)* ./$%&' (%)* ./$%&' +), "#$%&' +), ! -& "#$%&' "#$%&' 0123) ! -& ! -& +), +), -& "#$%&' (%)* (%)* -& -& (%)* ! +), ! +), (%)* (%)* %&'&()
  85. 85. WIREFRAMES
  86. 86. PROTOTYPING
  87. 87. DIFFERENT IA FOR DIFFERENT DEVICES?
  88. 88. Exercise Designing a Mobile Information Architecture • Lets build a mobile wireframe for the BBC • Sketch out an IA for both touch and traditional devices. • What are the primary navigation items? • How can you can you “tease” content? • How are they di erent? How are they the same?
  89. 89. THE DESIGN MYTH
  90. 90. Back Title New Content Navigation
  91. 91. Mobile Design
  92. 92. The Tent Pole The business goal of a tent-pole production is to support or prop up the losses from other productions. However, to create a tent-pole production, the creators involved must make an artistic work that they know will appeal to the largest possible audience, providing something for everyone.
  93. 93. vs.
  94. 94. Best Possible Experience In mobile development, the risks and costs of creating that tent- pole product are just too high. This lesson is so easily seen through bad or just plain uninspired mobile design. Asking creative people to create uninspiring work is a fast track to mediocrity.
  95. 95. vs. iPhone The Rest
  96. 96. Elements of Mobile Design | CONTEXT | MESSAGE | LOOK & FEEL | LAYOUT | COLOR | TYPE | GRAPHICS
  97. 97. Context Who are the users? Where are the users? What do you know about them? Are they in a public space or a private space? Are they inside or outside? What type of behavior can you assume or predict about the users? Is it day or is it night? What is happening? Why will they use your app? What are the circumstances in which What value will they gain from your the users will best absorb the content content or services in their present you intend to present? situation? When will they interact? How are they using their mobile Are they at home and have large device? amounts of time? Are they at work Is it held in their hand or in their where they have short periods of time? pocket? Will they have idle periods of time How are they holding it? while waiting for a train, for example? Open or closed? Portrait or landscape?
  98. 98. Message What you are trying to say about your site or application visually? Your message is the overall mental impression you create explicitly through visual design. How someone will react to your design? If you take a step back, and look at a design from a distance, what is your impression?
  99. 99. Look & Feel Look & Feel is used to describe the appearance As in “I want a clean look and feel” or “I want a usable look and feel.” The problem is: As a mobile designer, what does it mean?
  100. 100. Layout How the user will visually process the page The structural and visual components of layout often get merged together, creating confusion and making your design more di cult to produce.
  101. 101. Color The most common obstacle you encounter when dealing with color is mobile screens. When complex designs are displayed on di erent mobile devices, the limited color depth on one device can cause banding, or unwanted posterization in the image.
  102. 102. Typography How type is rendered on mobile screens: • subpixel-based screens • A subpixel is the division of each pixel into a red, green, and blue (or RGB) unit at a micro- scopic level, enabling for a greater level of antialiasing for each font character or glyph.
  103. 103. Typography How type is rendered on mobile screens: • pixel density or greater pixels per inch (PPI) The pixel density is determined by dividing width of the display area in pixels, by width of the display area in inches.
  104. 104. Graphics Use of images that are used to establish or aid a visual experience. Graphics can be used to supplement the look and feel, or as content displayed inline with the text. • Iconography • Photos & Images
  105. 105. Different Screen Sizes Mobile devices come in all shapes and sizes. Choice is great for consumers, but bad for design. It can be incredibly di cult to create that best possible experience for a plethora of di erent screen sizes.
  106. 106. The Right Device The truly skilled designer doesn’t create just one product—they translate ideas into experiences. The spirit of your design should be able to be adapted to multiple devices. The days of tent-poles are gone.
  107. 107. Exercise Design Critique • Lets pick on the BBC one last time... • Does the current design address context? If so how? • What message does it convey? • What about the look & feel? • What about layout? • What about color & type? • What about graphics?
  108. 108. Web Apps vs. Native Apps
  109. 109. The Ubiquity Principle
  110. 110. JARGON ALERT Ubiquity Principle The easiest it is to produce quality content and services for the largest available market will always win.
  111. 111. Reas Frag on # mentat 1 ion
  112. 112. Getting your application on one platform is a snap, but getting it on two is a challenge, five a costly headache, and supporting fifty virtually impossible.
  113. 113. Reas on # The 2 Web
  114. 114. Anyone who’s betting against the Web right now is an idiot. Daniel Appelquist, Co-Chair W3C Mobile Web Initiative
  115. 115. Reas on # Con 3 trol
  116. 116. Mobile application distribution cannot and will likely never be under the control of the developer.
  117. 117. Reas Con on # 4 Expe sum er ctati ons
  118. 118. Consumers expect things to just work.
  119. 119. THE MOBILE WEB IS THE ONLY LONG- TERM COMMERCIALLY VIABLE CONTENT PLATFORM FOR MOBILE DEVICES
  120. 120. When to make a native application?
  121. 121. CHARGING MONEY
  122. 122. GAMES
  123. 123. Game Game Game Game Game Game Game Game Game Game Game Game Game
  124. 124. 67% OF ALL PAID APPS ARE GAMES
  125. 125. 65% OF ALL FREE APPS AREN’T GAMES
  126. 126. LOCATION
  127. 127. CAMERA
  128. 128. ACCELERO- METERS
  129. 129. FILESYSTEM
  130. 130. OFFLINE
  131. 131. An initiative is defining new interfaces (Javascript APIs) and a security framework to enable the access to mobile phone functionalities. • Application Invocation • Messaging • Application Settings • Persistent Data • Camera • Personal Information • Communications Log • Phone Status • Gallery • User Interaction • Location
  132. 132. So what is the deal with BONDI?
  133. 133. When to make a Mobile Web App?
  134. 134. Mobile 2.0
  135. 135. Web 1.0 Web 2.0 Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
  136. 136. What I Learned at Mobile 2.0 #1 Mobile 2.0 = The web The Mobile User Experience Sucks The mobile web browser is the next killer app Mobile Widgets are the next big thing Mobile Web Applications are the future The Carrier is the new “C” word Javascript is the next frontier Mobile Needs to Check Its Ego Rich Interactions kill battery life We are creators not consumers
  137. 137. JARGON ALERT Mobile 2.0 The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location- based services to enhance information and services found on the web.
  138. 138. Enterprise Mobile Advertising Microblogging Location-based Audio Imaging Video App Stores Messaging Media Sharing Point of Sale Widgets VoIP Search Shopping Transactions Social Media QR Codes Platforms
  139. 139. Hot Trends sensoring augmented reality biometrics mobile connected games transactions location-based social media lifestreaming retail proximity media recommendation consumption image recognition
  140. 140. Mobile 1.0 Mobile 2.0 Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
  141. 141. Mobile Evolution Brick Era Candy Bar Era Feature Phone Era Smart Phone Era Touch Era 1970 1980 1990 2000 2010
  142. 142. Change occurs because there is a gap between what is and what should be. — Craig McCaw
  143. 143. the mythical “Future-Phone”
  144. 144. Mobile Web Dev
  145. 145. Using Web Standards
  146. 146. Multiple Mobile Browsers Designing and developing for multiple mobile browsers simultaneously is a challenge, but not an impossibility. It requires looking at your designs and code from many contexts. Being able to visualize how your designs will be rendered on a variety of devices in your head, as you lay down code.
  147. 147. Progressive Enhancement
  148. 148. LAYOUT
  149. 149. Fixed vs. Fluid
  150. 150. Multiple vs. Single Column Layouts
  151. 151. DEVICE PLANS
  152. 152. Class A Browsers • Excellent XHTML 1.0 support • Good HTML5 support; specifically, the canvas element and o ine storage • Excellent CSS support, including most of CSS Level 2.1 (scores 90 percent or higher on the ACID2 test) and the majority of CSS Level 3 (scores 75 percent or higher on the ACID3 test) • Support for web standards layouts, including absolute positioning, floats, and complex CSS-based layouts • Support for image replacement techniques
  153. 153. Class A Browsers • Excellent JavaScript support • Ability to toggle the display property • Support for DOM events, including Ajax • Considered comparable to a “desktop-grade” browser
  154. 154. Class B Browsers • Excellent XHTML 1.0 support • Good CSS Level 2.1 support (75% or higher on the ACID2 test) • Padding, border, and margin properties are correctly applied • Can reliably apply colors to links, text, and background • Supports image replacement techniques • Can support complex tables—not necessarily nested tables • Setting a font size of 10 pixels or more produces readable text • Has limited JavaScript support, min. toggle the display property
  155. 155. Class C Browsers • Good XHTML 1.0 support • Limited CSS Level 2.1 support (scores 50 percent or higher on the ACID2 test) • Limited or no JavaScript support
  156. 156. Class D Browsers • Basic XHTML • Limited CSS support (CSS Level 1, or does not recognize cascading) • Minimum screen width: 120 pixels • Hyperlinks may not be colorable by CSS • Basic table support: 2 or more colspan and rowspan may not be supported • No JavaScript support • “Width” expressed as a percentage may be unreliable
  157. 157. Class F Browsers • No (or very unreliable) CSS support • Poor table support or none at all • Basic forms: text field, select option, submit button • May not be able to support input mask on fields • No JavaScript support
  158. 158. The Device Matrix Class Markup CSS Javascript Class A XHTML, XHTML-MP, HTML5 CSS2, CSS3 Great, includes DHTML, Ajax Class B XHTML, XHTML-MP CSS2 (Decent) Limited, some DHTML Class C XHTML, XHTML-MP CSS2 (Limited) Limited Class D XHTML-MP CSS2 (Basic) None Class F XHTML-MP, WML None None
  159. 159. MARKUP
  160. 160. XHTML The same XHTML we use in web browsers every day has worked in most mobile browsers for over five years.
  161. 161. XHTML-MP A mobile version of XHTML is supported on virtually all modern mobile browsers. It is practically the same as XHTML Basic.
  162. 162. HTML5 While HTML5 is still being defined, it is only supported by a handful of Class A browsers.
  163. 163. CSS
  164. 164. CSS-MP
  165. 165. THE BOX MODEL The box model is one of the key concepts of CSS design, and therefore the first thing that tends to go wrong in mobile devices. The box model is the imaginary box that is around every element in your markup.
  166. 166. THE BOX MODEL Class A Class B Class C Class D Class F Box Model Great Good OK Poor Fail
  167. 167. SELECTORS The selector is used to tell which markup elements it should apply rules to— basically, what makes CSS work to control the presentation.
  168. 168. SELECTORS Class A Class B Class C Class D Class F Universal Yes Yes Yes Yes Yes Type Yes Yes Yes Yes Flaky Descendent Yes Yes Flaky Flaky No Child Yes Yes Flaky Flaky No Adjacent Yes Yes Flaky No No Class Yes Yes Yes Yes Flaky ID Yes Yes Yes Yes Flaky Simple Attribute Yes Flaky No No No Advanced Attribute Yes No No No No Pseudoselector Yes Flaky No No No
  169. 169. FONTS & TEXT The typography options on mobile devices can be less than stellar, but like most things CSS-related, we are seeing mobile browsers move closer to their desktop cousins in this respect.
  170. 170. FONTS & TEXT Class A Class B Class C Class D Class F Sans-serif and Sans-serif and Sans-serif and Available Fonts Web-safe Web-safe serif serif serif Font Size Any Any Keyword Keyword Keyword Font-weight Yes Yes Yes Yes Limited Font-style Yes Yes Yes Yes Limited Text-transform Yes Yes Yes Yes Limited Text-decoration Yes Yes Yes Yes Flaky Line-height Yes Yes Yes Yes Flaky Text-align Yes Yes Yes Yes Yes White-space Yes Yes Yes Limited Flaky Text Shadow Yes No No No No Font replacement Limited No No No No
  171. 171. BOX PROPERTIES Being able to style the box area around an element is a crucial part of web standards design. Basic CSS level 2 box styling techniques work well on most mobile devices, allowing you to style content with some level of precision.
  172. 172. BOX PROPERTIES Class A Class B Class C Class D Class F Height & Width Yes Yes Limited Flaky Flaky Min & Max dim Yes Flaky No No No Margins Yes Yes Yes Yes Limited Padding Yes Yes Yes Flaky Flaky Borders Advanced Limited Limited Flaky Flaky Box Shadow Yes No No No No
  173. 173. COLOR Styling an element means defining colors and background images. Relying on CSS instead of images to create desired visual e ects reduces time to download as well as cost.
  174. 174. COLOR Class A Class B Class C Class D Class F Background color Yes Yes Yes Yes Yes Background image Yes Yes Yes Flaky Flaky Multiple Yes No No No No background images
  175. 175. PAGE FLOW CSS can also be used to define the design layout of the page. Using positioning and page flow attributes, we can add style to the page and help make it easier to read or interact with on small screens.
  176. 176. PAGE FLOW Class A Class B Class C Class D Class F Display Yes Yes Yes Yes Flaky Toggle Display Yes Yes Limited No No Floats Yes Yes Limited Limited Flaky Clearing Yes Yes Limited Limited Flaky Positioning Yes Yes Limited Flaky No Overflow Yes Limited Flaky No No Stacking Order Yes Yes Limited Flaky No
  177. 177. JAVA- SCRIPT
  178. 178. JAVASCRIPT Class A Class B Class C Class D Class F Javascript Support Yes Some No No No DHTML Yes Limited No No No Ajax Yes Limited No No No
  179. 179. Don’t count on it.
  180. 180. iPhone Web Apps
  181. 181. What makes a Mobile Web App?
  182. 182. URL Bar Browser Controls
  183. 183. What is WebKit?
  184. 184. Android Palm webOS Nokia S60
  185. 185. Android Palm webOS Nokia S60
  186. 186. Android Palm webOS Nokia S60
  187. 187. Android Palm webOS Nokia S60
  188. 188. 98% OF ALL U.S. MOBILE WEB TRAFFIC IS COMING FROM WEBKIT
  189. 189. MARKUP
  190. 190. XHTML The iPhone and WebKit support the XHTML 1.0 Strict and Transitional doctype, which is the recommended language for writing iPhone web apps.
  191. 191. XHTML-MP The iPhone will render XHTML Basic and XHTML- MP pages, but it won’t like it. Given the option to render a desktop version, or a mobile or WAP version of a site, the iPhone will render the desktop version.
  192. 192. HTML5 HTML5 creates some interesting new opportunities for mobile web applications, like the canvas element, o ine storage, document editing, and media playback.
  193. 193. CANVAS The canvas element allows designers and developers to essentially draw content within your HTML page. The canvas HTML tag defines a custom drawing area within your content that you can then access as a JavaScript object and draw upon.
  194. 194. OFFLINE DATA Also part of HTML5 and supported by WebKit and the iPhone is the ability to create client-side data storage systems, which essentially allow you to create web applications that work when o ine.
  195. 195. CSS
  196. 196. CSS2 The iPhone has excellent CSS2 support for a mobile browser. In fact, the iPhone might render CSS a bit better than the desktop web browser you’re using these days.
  197. 197. CSS3 The iPhone supports the majority of the CSS3 specification, allowing us to create visually stunning and bandwidth-friendly designs using minimal amounts of code.
  198. 198. JAVA- SCRIPT
  199. 199. Supported!
  200. 200. Demos CSS Image E ects CSS Transforms Frameworks Fixed Footer Scrolling Multi-touch Standalone Mode
  201. 201. Now What?
  202. 202. RAWK Be in the App Store. Charge money for your app. Be in full control of your app. Be able to define the design how ever you want. Spend less making your app. Increase your profitability. Support multiple devices.
  203. 203. What’s Next
  204. 204. EVERYTHING
  205. 205. Tomorrow Tomorrow’s innovations will not only involve mobile technology, but they will come from the mobile investments that are made today. This won’t be because of the iPhone or Android phones, operators, or the big device makers, but because of people.
  206. 206. 1985 The Web is supposed to bring us together, but people feel more isolated than ever. In a survey conducted in 1985, respondents said that they had at least three close friends they felt they could talk to about important issues.
  207. 207. 2006 In 2006, a Duke University study found that the number of friends people felt they could talk to was down to two people. 25 percent stated they had no close friends at all.
  208. 208. Mobile technology by its Go nature is designed to Mobile! facilitate interaction between people. It is portable, personal, and ubiquitously connected. It enables us to not just to communicate in real time, but to collaborate.
  209. 209. The Mobile Generation 2009 2011 2013 2015 Everyone Else source: us census bureau
  210. 210. Toda y’s i entr nves epre tors wron neur , boa g pla s are rdro look oms chai ces. ing f , and rs w Face or v and on’t book alue neit solv ’s ga in al gree her e big me o l the n tec will econ f mu mak h. ing t omic pr sica Whe oken oble l re is inve ms— out f the n stme or re ext i nts i volu ndu n dom tion stria inat arie l rev barr ed b s? S olut iers y cle imp i to e ar, d urab le: in on cryin cien le, s indu g cy a truc strie nd p s rodu tural ctiv 21st ity. Cen tury —Um Indu stria air Haq l Rev ue olut ion
  211. 211. IN 100 YEARS We need a new Industrial Revolution that will define the stepping stones for the next hundred years. We need a deep examination of the impact that the Information Age will have on real people for generations to come.
  212. 212. MOBILE IS WHERE THE CONVERSATION STARTS
  213. 213. MOBILE IS... ...the introduction to the larger concepts of how to address the user’s context in a multi-device environment ...how to deal with data portability ...about making content accessible to all people, regardless of location, education, or ability ...how to leverage the mobile web, the social web, the desktop web, desktop software, and other emerging technologies to the benefit of your users.
  214. 214. What do you think?
  215. 215. http://mobiledesign.org
  216. 216. THANK YOU My name is Brian Fling and I’m a Mobile Designer twitter.com/fling company: pinchzoom.com blog: flingmedia.com Fonts used: Archer & Avenir Illustrations by Simon Oxley (www.idokungfoo.com)
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