The Business Impactof VirtualizationSean DonahueSr. Business Development MgrMicrosoft
Agenda• Objectives• Virtualization Solutions• Trending• Benefits of Virtualization To ISV’s B fit f Vi t li ti T ISV’• Challenges• Next steps ( p (Obligatory) g y)
Objectives• Define Virtualization As Your Customers Leverage It• Explore Popular Virtualization Solutions• Take A Look At Analyst Predictions To 2013• How D Y H Do You, th ISV b the ISV, benefit F fit From Virtualizing? Vi t li i ?• Are There Any Challenges?• Every Microsoft Meeting Ends The Same Way… y g y
Separation Creates FlexibilityIssues IT Faces What’s ChangingPC components Breaking ties usingbound together, technologies likedifficult to replace virtualization to Data, Data User settings increase agilityhardware,Redirection Folder Offline/software Offline files Online sync Applications A li ti Remote FX Operating System Hardware- independent WIM Images Hardware
A Look At The VDI / HVD Stack XenDesktop 4 XenApp (Now Ships w/ Hyper‐V) Essentials Essentials for Hyper‐V Windows SAVDA
The Windows Azure PlatformWindows Azure is an internet-scale cloud services platform hosted in Microsoft data centers aroundthe world, proving a simple, reliable and powerful platform for the creation of web applications andservices.
Developing Applications for Windows Azure p g pp Familiar Developer Designed for Proven Microsoft Experience Interoperability Technologies Development: Visual Studio SOAP and REST protocols Visual Studio, ASP.NET, SQL integration, offline cloud XML file formats Azure integration simulation Commitment to support Maintenance: L M i Locall Java, PHP, P h and J PHP Python d debugging, APIs for logging other popular Management: APIs for programming languages deployment management
Top of Mind for ISVsExtension of existing solutions integrate with your on-premises application, extending your infrastructure into the cloud andenabling new types of solutions solutions. "It’s the "It’ th transformation ofAbility to Pay-as-you go allows you to build solutions with low our software, it’s thecost of entry transformation of our strategy and ourTime to market & Agility Windows Azure allows you to offerings across thedeploy solutions quickly while reducing risk of putting a new solution into board tomarket. If the market does not adopt, you turn the resources off. fundamentally embrace services.”Focus on core IP allows you to reduce IT staff, and focus ondelivering solutions, not managing technology infrastructure. —RAY OZZIEExpansion into new market segments, build SaaSsolutions or extend existing solutions into new marketsExpansion into global markets providing a worldwide markets,datacenter presence, Service Level Agreements, developer programs andthe customer service and support your business expects.
Trends “What The Analysts Say”• IDC: In 2009 – HVD market (Paid Software Revenue Only) was worth $102M 2013 – Will Grow to $442M at a CAGR of 42%• Gartner: In 2009 – HVD Combined WW (HW/SW/Services) $1.4B 2013 – Will Grow to $65.7B at a CAGR of 161%• IDC Su ey External Se ce Providers used in 6 % o HVD Deployments C Survey: te a Service o de s 61% of ep oy e ts• By The Numbers: What Is The Takeaway?• Trends – Not Going Down• Ali Align With Service Providers S i P id
Benefits to the ISV• Reduced Regression Testing• Multiple Versions / Same Device• Reduce App – App Conflicts• Easier Updates• Multi-Tenancy• More Development Options p p• Develop Locally, Test For Scale In Cloud.
Benefits to the ISV – Part Duex• Package Once – Deploy Many• Reach new markets• Virtual Appliances• Decrease Support Costs• Faster time to revenue / deployment• New Delivery Types (e.g. Virtual Appliances)• Your Own Dev Cycles – Testing Lab AutomationSpeeds customer adoption of new applications and upgrades, by reducing deployment time by50 percent: “Our job is to make sure our customers can use our products and features as soonas possible. Microsoft Application Virtualization makes this possible,” Dhole says. “Shorteningthe time gap between application availability and end customer usage offers a tremendousbenefit t both Ab fit to b th AspenTech and our customers.” – Vik Dh l S Director of Engineering, A T h d t ” Vikas Dhole, Sr. Di t fE i i AspenTech T h
Challenges• Subject Matter Expertise – Developer / Technical and Sales• New / Modified Build Process – Well Established for MSI• Does Your Licensing Support Virtualization? – Dongles – CPU Based – Device Based e ce ased• Code Up To Virtualization Standards?• Customer’s Using a Broad Range Of Virtualization Solutions• Users Are Becoming More Mobile and Less Device Centric
Next Steps 1 Talk to your Customers What Are They Using? y g Why Are They Using Virtualization? User Groups 2 Plan il Pl pilot applications li i 3 Learn more at Microsoft s channelnine com Microsoft’s channelnine.com 4 Determine the value of Microsoft Virtualization http://www.microsoft.com/virtualization/en/us/default.a