Strategies of Licensing and Entitlement Management


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Strategies of Licensing and Entitlement Management

  1. 1. Maximize your ROI Licensing and entitlement management is increasingly popular (and valuable) for software vendors and intelligent device manufacturers. It is ideal for organizations who want flexibility in the way they sell and license their software, while at the same time allowing them to maintain and enhance control of their intellectual property. Licensing and entitlement management can have significant benefits in terms of increasing sales and reducing revenues lost to unlicensed use and piracy. However, this technology must be effectively managed to avoid creating new operational issues and costs. Flexera Software has extensive experience helping organizations successfully implement and deploy licensing and entitlement management solutions. The Strategies of Licensing and Entitlement Management class from Flexera Software Global Consulting Services is designed to help organizations maximize their investment in licensing and entitlement management. Strategies of Licensing and Entitlement Management provides software vendors and intelligent device manufacturers with insights into different strategies for deploying licensing and entitlement management solutions. The workshop enables organizations to: • Understand licensing and entitlement management best practices before beginning a design • Have a framework to analyze licensing and entitlement management issues • Increase the value of license and entitlement management deployment by understanding options available to design a solution • Have a clear understanding of solutions for problems posed by industry and technology trends like virtualization, cloud computing, SaaS, and consumerization of IT • Make more informed decisions about project goals, timeframes and results How Strategies of Licensing and Entitlement Management Works Strategies of Licensing and Entitlement Management is a class that combines lectures and interactive exercises to help emphasize key concepts of licensing and entitlement management. This workshop gives organizations the opportunity to understand industry best practices before they begin subsequent processes to articulate and document requirements, or, begin an implementation. The ultimate goal of the workshop is to educate current and potential customers on the “art of the possible” for licensing and entitlement management solutions. Attendees leave the classes with knowledge of world-class principles and practices that can be applied immediately to provide results. Strategies of Licensing and Entitlement Management class is led by a Flexera Software Global Services Principal Consultant. Our consultants have years of experience designing, implementing and optimizing licensing and entitlement management solutions for top software vendors and intelligent device manufacturers across the globe. This class is based upon the Flexera Software Success Framework® , which provides a framework for analyzing and evaluating the various issues in licensing and entitlement management. DATASHEET Strategies of Licensing and Entitlement Management Improving Business Growth, Operational Efficiency and the Customer Experience Strategies of Licensing and Entitlement Management class can help your organization: • Design and roll out more profitable business models • Develop and optimize annuity revenue streams • Develop agile products to rapidly deploy new license models • Monetize cloud computing • Create an iTunes- like experience for customers • Integrate companies acquired via mergers and acquisitions more effectively • Automate all licensing and entitlement management processes
  2. 2. Flexera Software consulting services enables an organization to have faster-time-to-market or faster time-to-business benefit, as Flexera Software consultants can bring a rich variety of experiences to the design and deployment of a licensing solution. Strategies of Licensing and Entitlement Management is part of the education and assess phase of Flexera Software’s High Output Entitlement Management Deployment Methodology (figure 1) to deploy high-value solutions in the shortest amount of time. This methodology uses the Flexera Software Success Framework (figure 2). Prospect-to-Support Systems Processes Enforcement Compliance Strategy Product (Line) Strategy Structure License Metrics Revenue Generation Model • Recurring vs. Up-front Revenue • Perpetual, Subscription, Utility, etc. A unit of Usage to Apply Pricing • Simple, Fair, Scalable, Measurable • CPU, Server, named user, etc • Use Model Compliance Approach • Philosophy Vision • User Experience Technology Considerations • Common License Layer • License Key Methods Structure License Entitlement Fulfillment • Business Systems Integration • Business Processes Commercial Structure • Product Taxonomy Structure – Products, Bundles, Suites…. – Upgrade, Upsell, Update, etc • Commercial Units Revenue Model Commercial Intent Compliance Enforcement Entitlement Management Delivery License Model Product Market Climate Corporate Business Drivers Principles Customer Needs Figure 2: Flexera Software Licensing, Entitlement Management and Delivery Success Framework Education Assess Policy Operational Model Evaluate Plan Design Build, Test, Deploy 2 Weeks Go Live 8-10 Months 3 Months • Assessment Report • Context Setting • Policies • Operational Model (Use Case Catalog) • Reference Architecture Figure 1: Flexera Software’s High Output Entitlement Management Deployment Methodology
  3. 3. Objectives Strategies of Licensing and Entitlement Management has two main objectives: • Educate the customer on prevailing best practices for optimizing business results through a combination of product, process and design strategies • Improve the success ratio for a deployment project as customers understand the possibilities, limitations and costs for different strategies Delivery Approach The class is delivered by a single principal consultant and incorporates the following attributes: • Initial planning: this involves class refinement and possible tuning of the material to customer market and business • Classroom-style interactive class: in some cases, multiple workshops may be delivered if the organization is large and all attendees cannot attend a single session Project Timeline The Strategies of Licensing and Entitlement Management class is typically delivered in a single day, but in some cases the material is customized to meet the specific needs of the client. • Two weeks prior to engagement: workshop scheduling (no consulting activity) • One to three days: delivery of on-site workshop(s) Deliverables At the conclusion of this engagement, the client will receive the following: • Workshop booklet with presentation material • Electronic version of the booklet, if desired Primary Audience Customer resources required for this engagement include one executive sponsor (usually vice president or higher) and multiple stakeholders to attend. Usually, we limit attendance to 20 people to ensure an interactive environment. Attendees often include stakeholders from the various departments, including the functions listed below: Strategies of Licensing and Entitlement Management • Product Marketing • Product Development • Sales Operations • Sales Channel Manager • Partner Marketing • Customer Support • Order Management • License Operations • Supply Chain Operations • Finance • Legal • IT–Infrastructure • IT–Business Analysts Flexera Software Consultant configures workshop material PREPARE (PRE-WORKSHOP): Includes all applicable functional stakeholders WORKSHOP (1-3 DAYS):
  4. 4. Copyright © 2012 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners. ECM_DS_Strategies_Aug12 Flexera Software LLC 1000 East Woodfield Road, Suite 400 Schaumburg, IL 60173 USA Schaumburg (Global Headquarters): +1 800-809-5659 United Kingdom (Europe, Middle East Headquarters): +44 870-871-1111 +44 870-873-6300 Australia (Asia, Pacific Headquarters): +61 3-9895-2000 For more office locations visit: Licensing, Entitlement Management and Delivery Services and Solutions Applications no longer just help the business, they run the business, and to software vendors and, increasingly, intelligent device manufacturers, they are the business. To compete and win today, software vendors and intelligent device manufacturers must go to market faster with differentiated product offerings, ensure they are fairly compensated, make every dollar spent count and retain every single customer. All of this must be done while facing substantial hurdles. Flexera Software has long been the global leader in Application Usage Management. Over 3,000 software vendors and intelligent device manufacturers rely on our comprehensive licensing, entitlement management and delivery suite of software licensing, entitlement management, electronic software delivery, software updates and compliance management solutions as core components of a strategic solution for Application Usage Management: FlexNet Producer Suite for Software Vendors and FlexNet Producer Suite for Intelligent Device Manufacturers. Flexera Software is unique in its ability to offer a comprehensive and integrated solution spanning the full lifecycle of business processes. These solutions provide critical business intelligence to sense market change and develop the appropriate course corrections and are designed to deliver the flexibility to quickly adapt to your evolving business needs. Together they transform numerous tactical tasks to address today’s strategic needs, delivering continuous software compliance, information at the point of action and optimized usage and value for your products. About Flexera Software Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions- from installation and licensing, entitlement and compliance management to application readiness and software license optimization - to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. For more information, please go to: