Transform your Business to Maximize Value from the Internet of Things


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Transform your Business to Maximize Value from the Internet of Things

  1. 1. Flexera Software LLC (Global Headquarters): +1 800-809-5659 United Kingdom (Europe, Middle East Headquarters): +44 870-871-1111 +44 870-873-6300 Australia (Asia, Pacific Headquarters): +61 3-9895-2000 Beijing, China: +86 10-6510-1566 For more office locations visit: Copyright © 2014 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners. FPS-IDM_DS_Feb14 Transform your Business to Maximize Value from the Internet of Things by easily facilitating new pricing, packaging and licensing models. It supports the full software licensing spectrum, from strict enforcement to usage-based trust but verify and enables software protection, monetization and compliance of SaaS, cloud, virtualized, on-premises and embedded applications. FlexNet Licensing is based on market leading FlexNet Publisher and FlexNet Embedded, used by over 3,000 application producers in over 20,000 applications. Entitlement Management FlexNet Operations gives device manufacturers the power to manage devices, software licenses and entitlements easily and efficiently. It automates the generation, fulfillment and activation of devices, software and entitlements to enable the manufacturer to cut costs. It offers a holistic, 24x7, self-service Web portal for manufacturers, customers and channel partners to provide an excellent customer experience. It supports the movement towards usage-based trust-but-verify software licensing and compliance models by providing visibility into actual usage to support compliance initiatives. Lastly, it enables electronic software delivery of applications to devices. Software Updating, Device Monitoring and Insights FlexNet Connect keeps costs down by connecting manufacturers to users. It electronically delivers application updates (firmware and software), monitors device for application issues and sends messages directly to devices while at the same time providing deep customer insight into the installed base. Global Consulting Services Flexera Software Professional Services enables intelligent device manufacturers to accelerate and increase the value manufacturers receive from Flexera Software solutions. Our experts average more than ten years’ experience in business transformation initiatives including the move from a traditional provider of hardware to a strategic solution provider, including new licensing and pricing business models, entitlement lifecycle, licensing lifecycle, monetization, installation and electronic software delivery and updates. Through subject matter expertise, best practice and a proven methodology, we can help you implement and evaluate current or potential strategies to achieve your business objectives. About Flexera Software Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous license compliance, optimized usage and maximized value to application producers and enterprises. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions- from installation and licensing, entitlement and compliance management to application readiness and software license optimization - to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. For more information, please go to:
  2. 2. DATASHEET FlexNet Producer Suite for Intelligent Device Manufacturers Transform your Business to Maximize Value from the Internet of Things The proliferation of connected devices and the massive amounts of data they generate are creating a wide array of opportunities for device manufacturers. In this connected world, the growth of intelligent devices, hardware that leverages software to make them “intelligent”, has created a market for entirely new applications and value-added services based on Internet of Things (IoT) technology. By combining hardware and software, device manufacturers are able to reduce manufacturing and inventory costs, differentiate and protect their offerings in a highly competitive market, and uncover new revenue opportunities from up-sell/cross-sell activities and new licensing, pricing, and packaging models, and provide more value-added proactive support. Many device manufacturers are also battling commoditization and the risk of grey market abuse of their core hardware products, so they are turning to software and applications as a means to meet customer demands and bring products to market faster for greater business value. Increasingly, device manufacturers are finding new opportunities to extend the value of the software, whether it’s used to control the device or leverage data from the device, by connecting them and uncovering new ways to leverage the Internet of Things (IoT) and Machine-to-Machine (M2M) ecosystems. Internet of Things Ecosystem According to IDC, the layers of the IoT ecosystem will uncover new revenue opportunities for device manufacturers. By 2020, IDC expects the entire market for IoT to generate $8.9 trillion with an installed base of 30 billion connected “autonomous” devices and an overall addressable market of 212 billion (Figure 1). “Internet-connected devices powered by software and controlled via licensing and entitlement management systems open up myriad new revenue opportunities. For instance, innovative companies can leverage data reported back by the device on its operational status and behavior to develop new product and service offerings. Internet-connected devices also can open up potential exposure to hackers, so device manufacturers also need reliable methods to monitor for such risks and repair any vulnerabilities that may arise.” Amy Konary – Research Vice President - Software Licensing & Provisioning at IDC Internet of Things Ecosystem Source: IDC, 2013 by 2020–IDC, 2013 Professional Services Security Connectivity Big Data/Analyti cs Applications Platforms Intelligent Systems Internet of Thing s 212 billion units Internet of (autonomously) connected things 30 billion units Figure 1: IDC, Worldwide Internet of Things 2014 Top 10 Predictions: Nascent Market Shakes Up Vendor Strategies, doc #245578, January 2014.
  3. 3. The intelligent systems (devices) and the applications – the embedded software or software tools that capture analytics – are at the core of the Internet of Things ecosystem. For that reason, device manufacturers need a way to increase and manage application usage, monetize and protect their IP, provide timely and secure software updates, and collect installed base and remote device analytics in order to increase the value and management of their devices and build a sustainable digital supply chain ecosystem. The hardware, software, services and communications infrastructure that makes digitization possible are the keys to uncovering new revenue opportunities. Digital products and services form the backbone of new business models that have different economics, operating models, and customer expectations. Device manufacturers are embracing the opportunity to move beyond a device-centric business model to a solution-centric model in order to stay competitive in today’s market. Licensing and Entitlement Solutions for a Connected World Many device manufacturers have added licensing, entitlement management and update solutions to their applications (Applications—Figure 1) to increase the value of their digital supply chain ecosystem. This strategic application management solution leverages software licensing to create new revenue streams and protect intellectual property. It also utilizes back- office entitlement management to track which customers are entitled to use the software allowing them to capitalize on up- sell opportunities and ensure customers are using the most up-to- date software, so they can send software updates and patches quickly and easily to prevent security issues. It also provides the capability to electronically configure new capacity to meet customer demands, reduce inventory, and bring new products to market faster. Licensing and entitlement management is the key enabling technology that empowers device manufacturers to transform their businesses and enables them to build a sustaining digital supply chain ecosystem. Using software as a differentiator, and monetizing it, device manufacturers are able to transform from a traditional provider of hardware to a strategic solution provider. This transformation enables device manufacturers to: • Drive Topline Growth and Recurring Revenue - Monetizing different products (devices and software), versions, capabilities and capacities - Supporting an array licensing and business models – concurrent, subscription, usage-based/pay-for-use and more - Enabling new deployment models such as virtual appliances, and provide add-on services using cloud deployments • Reduce Costs - Controlling/provision the capabilities and capacity of the devices - Helping to reduce manufacturing and fulfillment costs and control contract manufacturers • Deliver Excellent Customer Experience - Providing 24x7 customer access through a self-service portal - Establishing direct relationships with customers through multiple tiers of distribution - Supporting the entire licensing and the entitlement lifecycle to drive recurring business Drive New Sales and Support Opportunities with Installed Base Intelligence and Remote Device Diagnostics Another important benefit to connecting devices is the data (Big Data—Figure 1) that is being collected. Taking that data and analyzing it in a myriad of ways. Having accurate, aggregate-level product data enables product managers to make more intelligent marketing and product development decisions. With the ability to view relevant application log files on remote devices they can also diagnose customer issues allowing them to proactively diagnose and debug application issues, and send software patches directly to the device to ensure customers receive uninterrupted service. For example, knowing when a pump is close to failure or a device is running old software or firmware. Data such as device-specific profile information, application updates and event data can be leveraged to trigger revenue generating opportunities for product upgrades, add-ons or service calls – expanding the device manufacturer’s relationship with the customer and increasing revenue. The breadth of use cases and benefits of the Internet of Things ecosystem are expanding to include new ways to use the data collected to find additional ways monetize the offerings from the device manufacturer. For example, new business models can be created when the connection is used to share usage data from the device. Users of a device can be charged based on number of discrete uses, usage levels during specific times of the day, concurrent number of users within an enterprise, geographic location, use of specific features, or any number of parameters. This data can also be aggregated and analyzed for improved business intelligence. Monitoring patterns of usage consumption can: • Increase sales activity for the products or features that are most highly valued, and in the most receptive markets
  4. 4. • Up-sell users to new levels of functionality or renew them at the most opportune time • Focus development on the most valuable features, on the most widely deployed platforms Reduce Risk and Vulnerability Surrounding Internet- Connected Devices with Software and Firmware Updates Another key requirement in establishing a digital supply chain ecosystem is security (Security—Figure 1). With internet- connected devices there will always be a risk from determined hackers that want to exploit vulnerabilities in the devices and the applications on the device. Enterprises fear exposing their customers to internet criminals without a means to fix the problem, and they also fear potential repercussions due to regulatory non-compliance. Device manufacturers can alleviate some of these security concerns and hacks by using tamper resistant licensing to protect against abuse and ensuring only authorized users have access to and are using device applications. In addition, they should proactively monitor devices for application issues and if an issue is uncovered quickly send out updates with an automated software/firmware update solution. The right update and entitlement management solution will provide secure downloads of software, bug fixes and security patches directly to the device or software application – ensuring the customer is running the latest software. FlexNet Producer Suite for Intelligent Device Manufacturers Flexera Software’s FlexNet Producer Suite for Intelligent Device Manufacturers empowers device manufacturers to create a digital supply chain ecosystem that monetizes the Internet of Things ecosystem. It enables device manufacturers to unlock new and recurring revenue streams, protect intellectual property and implement configure-to-order manufacturing processes that dramatically reduce inventory while enabling greater responsiveness to changing market conditions. It delivers back-office entitlement management technology to streamline fulfillment, protect maintenance revenues, implement new revenue models quickly and easily and establish direct relationships with customers through multiple tiers of distribution. The FlexNet Producer Suite is an end-to-end licensing, entitlement management and software delivery and update solution that drives recurring revenue streams and helps reduce cost and complexities. Licensing FlexNet Licensing empowers intelligent device manufacturers to monetize and protect the IP that is at the core of the Internet of Things. Licensing enables manufacturers to increase revenues Enterprise Resource Planning Customer Relationship Management Product Lifecycle Management Business Intelligence Ecommerce Subscription Billing Renewals Management Entitlement Management Licensing Electronic Delivery Internet of Things Applications