Crowdsourced Business
Presentation Design Service
Healthcare Go-to-Market Strategy
Toolkit for Entering the Largest
Sector...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 4
Contents
Best Practices for Mitigating Busi...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 7
Contents
Best Practices for Mitigating Busi...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 10
A Healthcare service can be differentiated...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 13
The Healthcare Hype Cycle follows 5 phases...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 16
The Federal government’s spending in Healt...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 19
Contents
Best Practices for Mitigating Bus...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 22
Healthcare Analytics presents a number of
...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 25
Security and privacy remain concerns that ...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 28
Cloud Healthcare Applications fall into cl...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 31
There are many consulting opportunities—fr...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 34
Healthcare simulation, in general, fall in...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 37
Discrete Even Simulation
System Dynamics
M...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 40
The future of healthcare modeling and simu...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 43
iEHR is an initiative being jointly develo...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 46
Here is a list of best practices to mitiga...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 49
Contents
Best Practices for Mitigating Bus...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 52
There are 4 important criteria that are th...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 55
Contents
Best Practices for Mitigating Bus...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 58
Our healthcare service is differentiated a...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 61
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Healthcare Offering Defini...
PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 64
Insert headline
Healthcare Hype Cycle – TE...
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Healthcare Go-to-Market Strategy

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This document presents analyses, frameworks, information, and templates that related to the Healthcare market and various sub-markets: Federal IT Healthcare, Healthcare Analytics, Cloud Healthcare, Healthcare Consulting. These slides can be utilized to develop a go-to-market strategy for a Healthcare offering.

Additional topics include Healthcare modeling and simulation, iEHR, and business-disrupting disasters.

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Healthcare Go-to-Market Strategy

  1. 1. Crowdsourced Business Presentation Design Service Healthcare Go-to-Market Strategy Toolkit for Entering the Largest Sector in Many Countries February 25, 2014 This document presents analyses, frameworks, information, and templates that related to the Healthcare market and various sub-markets: Federal IT Healthcare, Healthcare Analytics, Cloud Healthcare, Healthcare Consulting. These slides can be utilized to develop a go-to-market strategy for a Healthcare offering. ORIGINAL PROJECT DETAILS http://pptlab.com/ppt/Go-To-Market-Strategy-for-Health-Care--11
  2. 2. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 4 Contents Best Practices for Mitigating Business-Disrupting Disasters Strategy and Related Concepts Healthcare Modeling and Simulation iEHR – Cloud Healthcare – Federal Healthcare IT – Healthcare Analytics – Overall Market – Healthcare Consulting Services Examples and Templates Market Analyses Overview This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  3. 3. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 7 Contents Best Practices for Mitigating Business-Disrupting Disasters Strategy and Related Concepts Healthcare Modeling and Simulation iEHR – Cloud Healthcare – Federal Healthcare IT – Healthcare Analytics – Overall Market – Healthcare Consulting Services Examples and Templates Market Analyses Overview This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  4. 4. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 10 A Healthcare service can be differentiated along 7 key axes Overall Market – 7 Axes of Differentiation in Healthcare Source: Can Health Care Benefit from Modeling and Simulation Methods, Kuljis, Paul, and Stergioulas In defining a healthcare service, there are 7 axes of differentiation These axes span the whole range of healthcare provision Utopia Political Influence and Control Society’s View Patient Fear of Death Medical Practitioners Healthcare Managers Healthcare Support Staff Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  5. 5. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 13 The Healthcare Hype Cycle follows 5 phases Healthcare Hype Cycle – Phases Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services Source: Gartner, Hype Cycle for Healthcare Provider Technologies and Standards, 2012 Technology Trigger Peak of Inflated Technology Trough of Disillusionment Slope of Enlightenment Plateau of Productivity • A breakthrough, public demonstration, product launch or other event generates significant press and industry interest • During this phase of over-enthusiasm and unrealistic projections, a flurry of well-publicized activity by technology leaders results in some successes, but more failures, as the technology is pushed to its limits • The only businesses profitable at this phase are conference organizers and magazine publishers • Because the technology does not live up to its overinflated expectations, it rapidly becomes unfashionable • Media interest wanes, except for a few cautionary tales1 • Focused experimentation and solid hard work by an increasingly diverse range of organizations lead to a true understanding of the technology's applicability, risks and benefits • Commercial, off-the- shelf methodologies and tools ease the development process • The real-world benefits of the technology are demonstrated and accepted • Tools and methodologies are increasingly stable as they enter their second and third generations • Growing numbers of organizations feel comfortable with the reduced level of risk; the rapid-growth phase of adoption begins 1 2 3 4 5 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  6. 6. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 16 The Federal government’s spending in Healthcare IT is expected to grow by $2B over 5 years Federal Healthcare IT Market – Overview Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services 2011 2016 $6.5B $4.5B CAGR: 7.5% Spending form the Federal government in Healthcare IT will be made in the following areas: • Funding for payment systems • Technology used to deliver healthcare services • e.g. Electronic Health Records (EHR) systems • IT to support federally-funded health research and promotion • IT infrastructure modernization for health-related agencies • IT to promote advancement in population health 1 2 3 5 4 • From 2011 to 2016, the Federal Healthcare IT market is expected to grow by $2B, from $4.5 to $6.5 • This represents an annual compound growth rate of 7.5% • This growth may seem counter-intuitive, as the overall federal market will face budget shrinking over the coming years—however, this growth in healthcare spend is driven by a number of factors: • Rising healthcare costs • Aging U.S. population • Proven cost reduction and efficiency gains from IT • Continued high unemployment Source: Deltek, Federal Health Information Technology Market (2011-2016) MARKET SIZE MARKET FOCUS AREAS This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  7. 7. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 19 Contents Best Practices for Mitigating Business-Disrupting Disasters Strategy and Related Concepts Healthcare Modeling and Simulation iEHR – Cloud Healthcare – Federal Healthcare IT – Healthcare Analytics – Overall Market – Healthcare Consulting Services Examples and Templates Market Analyses Overview This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  8. 8. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 22 Healthcare Analytics presents a number of advantages—focus on your value proposition Healthcare Analytics – Usages Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services Source: Markets and Markets, Healthcare/Medical Analytics: Trends and Global Forecasts to 2017 Real-time view of business and operations Service improvement Revenue generation Fraud prevention Cost reduction Improved accuracy of diagnoses This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  9. 9. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 25 Security and privacy remain concerns that hinder faster adoption Healthcare Analytics – Major Concerns Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services Source: Markets and Markets, Healthcare/Medical Analytics: Trends and Global Forecasts to 2017 Lack of manpower with cross-function analytic skills Patient privacy Data security This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  10. 10. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 28 Cloud Healthcare Applications fall into clinical and non-clinical information systems Cloud Healthcare – Applications Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services Source: Thoughts on Cloud (blog), Market and Markets Clinical Information Systems (CIS) Non-clinical Information Systems (NCIS) •Electronic Medical Records (EMR) •Picture Archiving and Communication System (PACS) •Radiology Information System (RIS) •Computerized Physician Order Entry (CPOE) •Laboratory Information System (LIS) •Pharmacy Information System (PIS) •Revenue Cycle Management (RCM) •Automatic Patient Billing (APB) •Cost Accounting •Payroll •Claims Management APPLICATION TYPE APPLICATION EXAMPLES This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  11. 11. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 31 There are many consulting opportunities—from strategic planning to operational improvements Healthcare Consulting Services Overall Healthcare Market Federal Healthcare IT Market Healthcare Analytics Cloud Healthcare Healthcare Consulting Services Source: Whitley, Bradley, & Brown Healthcare Strategic Planning •Strategic Health IT Planning and HIT Governance •Advanced Concepts Development •Health Enterprise and Segment Architecture Consulting •Requirements Development and Management •Knowledge and Innovation Management Support •Standards Advisory and Advocacy •Information, Analytics, and Clinical Decision Support Strategies •Health Information Technology Planning/Adoption Healthcare Informatics Consulting Healthcare Operations Analysis •Workflow/Process Modeling and Optimization •Health Care Operations Simulation and Intelligent Hospital (e.g., RTLS application) •Process Improvement Consulting and Training (e.g., Lean Six Sigma) •Organization Design and Health Workforce Analyses/Planning •Program Management, Portfolio Management, and Quality Governance •Medical Logistics, Capacity Planning, and Utilization •ICD 10 Program Support CONSULTING SERVICE SPECIFIC SERVICE OFFERINGS This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  12. 12. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 34 Healthcare simulation, in general, fall into 6 categories Healthcare Modeling and Simulation – Types of Simulation (1 of 2) Source: AIMS Simulation in Health Care (2005) Mannequin-based, High Fidelity, or Realistic Patient Simulators •In medicine, students and experienced practitioners alike, use sophisticated mannequins to practice and hone their clinical skills •Simulation provides health care professionals with computer-based patients that breathe, respond to drugs, talk, and drive all the clinical monitors in the operating room (e.g.,blood pressure and pulse rate) 1 Partial or Complex Task Trainers •Task trainers provide a simulated subset of functionality, e.g., chest tube insertion, ultrasound, and bronchoscopy, or training for rare life threatening events, such as anaphylaxis, hyperthermia, or complex events, such as apnea testing for the assessment of brain death •Both novices and experienced practitioners can benefit from training using partial task trainers. 2 Web- or Screen-Based Computer Simulators •Computer or web-based software programs provide students with clinical knowledge and critical decision-making skills (e.g., taking a history, examining a virtual patient, ordering laboratory tests, and generating clinical hypotheses) •This type of training can be made available on demand, which allows students and clinicians to enhance their skills at times and places of their choosing in the most cost effective manner possible 3 SIMULATION TYPE DESCRIPTION This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  13. 13. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 37 Discrete Even Simulation System Dynamics Monte-Carlo Simulation Multi-agent Simulation Various simulation techniques have been used again and again very successful in countless other industries Healthcare Modeling and Simulation – Comparison with Other Industries Source: Can Health Care Benefit from Modeling and Simulation Methods, Kuljis, Paul, and Stergioulas Energy Automobile Construction Discrete Event Simulation •Improvement in production process •Logistics and operations, construction scheduling System Dynamics •Asset management •Decision making •Training, real-time planning, resource allocation Monte-Carlo Simulation •Power trading, market place simulation, competitive strategy, expansion planning •Incentives and disincentive based contracting, construction scheduling, risk modeling Multi-agent Simulation •Emergency planning, energy pricing, Power trading, market place simulation, competitive strategy •Supply chain simulation SIMULATION TECHNIQUES EXAMPLE INDUSTRIES This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  14. 14. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 40 The future of healthcare modeling and simulation appears promising, and private and public organizations are investing heavily in it Healthcare Modeling and Simulation – Future Source: AIMS Simulation in Health Care (2005) • The future of healthcare modeling and simulation is promising, as demonstrated by the growing level of interest in federal and state governments, accrediting organizations, the medical and nursing communities, within public policy circles, and the health care system in general • In 2004, the Food and Drug Administration’s (FDA) decision to require virtual reality simulation as a component of a training package provided explicit approval of the training protocols required for FDA approval of the carotid stenting and implicit validation for the use of simulation training • In 2004, Oregon Governor Ted Kulongoski’s Healthcare Workforce Initiative formed the Oregon Simulation Alliance • In FY 2003-2004, the Oregon Workforce Investment Board committed $600,000 to the Alliance to build a statewide network of health care coalitions that will use simulation as a training tool, and expedite the training of health care workers in multiple disciplines and occupations • Patient safety is an error of immense concern—experts agree simulation can help to foster a culture of safety in healthcare, just as it has in other fields, such as nuclear energy, aviation, chemical manufacturing, and military operations This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  15. 15. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 43 iEHR is an initiative being jointly developed by two government agencies— it is set to roll out in 2017 iEHR – Overview Source: Fierce IT Health • iEHR is an integrated electronic health record system being jointly created by the Department of Defense and Department of Veterans Affairs • The full system will be released in 2017—but a preliminary version will be rolled out at medical facilities in Texas and Virginia in 2014 • The system is built upon components created by the two government agencies utilizing a best-of-breed approach that combines SOA-compliant capabilities, commercial off-the-shelf, open source, and custom systems • Issues that need to be worked out between the two agencies include: • Common data standards • Data center consolidation • Common clinical applications • Common presentation layer • Governance structure This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  16. 16. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 46 Here is a list of best practices to mitigate against future business- disrupting disasters Best Practice Recommendations (1 of 3) Source: Gartner, Best Practices for Healthcare Payer CIOs Facing Business-Disrupting Disasters, 2012 Develop Standardized Messaging Inside the Enterprise and With All Partners in the Payer Value Chain Communication and collaboration — both internal and external — are crucial components of any enterprise's response to a disaster or catastrophe, and healthcare payers are especially subject to such actions because of the pervasive presence of healthcare services in daily life Recognize and Address the Requirements of a Changing Regulatory Environment, Taking Into Account Likely Future Business Operation Changes The experience of Sandy is instructive because it demanded major regulatory intervention--many more regulatory bodies will take actions similar to New York State's in the case of Sandy, and that healthcare payers will have no choice but to conduct comprehensive, ongoing assessments of regulatory requirements — often across many different jurisdictions — and the changes in business processes that will be needed to ensure compliance Develop Plans and Processes for Dealing With a Broad Range of Business-Disrupting Events — From Comparatively Manageable Disasters to Truly Catastrophic Events Healthcare payers should conduct a comprehensive risk assessment, surveying possible disruptive events, assessing and indexing their severity and impact, and cataloging them in relation to the enterprise's ability to support ongoing business processes during and after a disaster 1 2 3 This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  17. 17. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 49 Contents Best Practices for Mitigating Business-Disrupting Disasters Strategy and Related Concepts Healthcare Modeling and Simulation iEHR – Cloud Healthcare – Federal Healthcare IT – Healthcare Analytics – Overall Market – Healthcare Consulting Services Examples and Templates Market Analyses Overview This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  18. 18. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 52 There are 4 important criteria that are the hallmarks of a strong differential advantage Differential Advantage – Criteria A differential advantage must be important to the buyer IMPORTANCE It must also be perceived by the buyer PERCEIVED Third, a differential advantage must be unique from other providers UNIQUE Lastly, it must be sustainable (often led to from being unique) SUSTAINABLE 1 2 3 4 •A number of elements are essential in the delivery of high-quality healthcare— however, if they are not important to the buyer, then they are not differential advantages •When an organization has elements it considers the market would view as important, this criteria ensures that these advantages are perceived by the buyer •This aspect of uniqueness is particularly challenging in healthcare •Oftentimes, a medical group states it perceives its differential advantage to be that all physicians are board certified—however, this is typically not unique •To some degree, this last criteria has often led to the marketing function receiving the greatest criticism from clinicians This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  19. 19. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 55 Contents Best Practices for Mitigating Business-Disrupting Disasters Strategy and Related Concepts Healthcare Modeling and Simulation iEHR – Cloud Healthcare – Federal Healthcare IT – Healthcare Analytics – Overall Market – Healthcare Consulting Services Examples and Templates Market Analyses Overview This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  20. 20. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 58 Our healthcare service is differentiated along the areas of support staff, managers, and society’s view Healthcare Offering Definition – EXAMPLE Source: Can Health Care Benefit from Modeling and Simulation Methods, Kuljis, Paul, and Stergioulas Utopia Political Influence and Control Society’s View Patient Fear of Death Medical Practitioners Healthcare Managers Healthcare Support Staff • Filler text • Filler text • Filler text • Filler text • Filler text • Filler text This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  21. 21. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 61 Insert headline Healthcare Offering Definition – TEMPLATE Source: Can Health Care Benefit from Modeling and Simulation Methods, Kuljis, Paul, and Stergioulas Utopia Political Influence and Control Society’s View Patient Fear of Death Medical Practitioners Healthcare Managers Healthcare Support Staff This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  22. 22. PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 64 Insert headline Healthcare Hype Cycle – TEMPLATE Technology Trigger Peak Of Inflated Technology Trough of Disillusionment Slope of Enlightenment Plateau Of Productivity time Example Technology Example Technology Insert bumper Expectation This document is a partial preview. Full document download can be found on Flevy: http://flevy.com/browse/document/healthcare-go-to-market-strategy-139
  23. 23. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com

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