Why does it work?
1. Access content
2. Self expression
3. Communication
4. Share others‟ content
www.intranetfuture.com
Facebook Timeline
 Opportunity to illustrate your story
 Make informative and exciting
 Include adverts, new products, ...
Pages - Like
“Pages allow
organizations,
businesses,
celebrities and
brands to
communicate
broadly with people
who like th...
intranetfuture.com
strategy/plan for success
1. Page setup and design
2. Content planning
3. Promotion of Page
4. Listen
5. Connect
6. Engage...
Cover photo example
intranetfuture.com
Page objectives
• Promote your products and services
• Improve your brand awareness
• Improve Search Engine results (SEO)
...
12 ways to obtain quality Fans
1. Suggest to Facebook friends
2. Ask fans to suggest Page to their friends and Share
3. Em...
intranetfuture.com
 Linked to NotOnTheHighStreet website
 Cost $10
 1007 post views
 77 photo view
 46 clicks
 5 post Likes
 1-7 Feb 2...
180 Likes
19 shares
13 comments
• Have you been to your shop/café/salon before?
• What has been your favourite purchase?
• Do you have any feedback for us...
UK‟s 1st crowd sourced production car –
Citroën C1 Connexion
• 24,000 designs via Facebook app on Citroën UK Facebook Page...
 No cover photo or Timeline
 No engagement
 No personalisation
 Broadcast only
 No answers to questions
 Automated f...
Calculating ROI – return on investment
• How many clients are you getting via Facebook?
• How much revenue are they bringi...
Connect with
Jonathan Pollinger
01242 639023
intranetfuture.com
facebook.com/intranetfuture
@intranetfuture on Twitter
inf...
1
Flevy (www.flevy.com) is the marketplace
for premium documents. These
documents can range from Business
Frameworks to Fi...
An Introduction to Facebook for Business
An Introduction to Facebook for Business
An Introduction to Facebook for Business
An Introduction to Facebook for Business
An Introduction to Facebook for Business
An Introduction to Facebook for Business
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An Introduction to Facebook for Business

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This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/an-introduction-to-facebook-for-business-240

These PowerPoint slides will provide you with the skills, knowledge and tools to be able to create and use a Facebook Page to increase sales for your business. Ideally you will have some knowledge of how Facebook works but you will be new to using Facebook for your business. The following is covered:

Social Media Overview
How Facebook works and its influence and growth
Why is Facebook so successful
How to set up a business Facebook page
Optimising the design of your Facebook Page
How Facebook can help you win business
Strategy & Planning
Overview of Facebook Timeline
How to obtain "likes" and measure your success
Examples and best practice case studies
How to measure your effectiveness

Published in: Business, Technology
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Transcript of "An Introduction to Facebook for Business"

  1. 1. Why does it work? 1. Access content 2. Self expression 3. Communication 4. Share others‟ content www.intranetfuture.com
  2. 2. Facebook Timeline  Opportunity to illustrate your story  Make informative and exciting  Include adverts, new products, events  Use photos and quotes  Incorporate staff, customers and clients www.intranetfuture.com
  3. 3. Pages - Like “Pages allow organizations, businesses, celebrities and brands to communicate broadly with people who like them.” Profiles – Add Friend "Profiles (timelines) are for personal, non- commercial use only.” Groups – Join Group “Groups provide a closed space for small groups of people to communicate about shared interests.” ntranetfuture.com
  4. 4. intranetfuture.com
  5. 5. strategy/plan for success 1. Page setup and design 2. Content planning 3. Promotion of Page 4. Listen 5. Connect 6. Engage 7. Conversion 8. Measurement 9. Improve www.intranetfuture.com
  6. 6. Cover photo example intranetfuture.com
  7. 7. Page objectives • Promote your products and services • Improve your brand awareness • Improve Search Engine results (SEO) • Drive engaged visitors to your website/blog • Provide quality customer service • Increase attendance at events • Download e-books • Increase newsletter sign-ups • Boost brand loyalty • Create community around your brand intranetfuture.com
  8. 8. 12 ways to obtain quality Fans 1. Suggest to Facebook friends 2. Ask fans to suggest Page to their friends and Share 3. Email your contacts asking them to Like your Page 4. Engage and reward fans with promos, discounts, draws and competitions 5. Consider Facebook Ads 6. Share your Page onto your profile, Pages, Groups 7. Use your newsletter and other social networks to promote Page 8. Add Facebook Like box/icon onto your website/blog 9. Promote liking, checking-in and sharing offline 10.Add your Page to About section of your Profile 11.Add your Facebook Page logo to YouTube channel 12.Add Facebook Page URL to your email signature intranetfuture.com
  9. 9. intranetfuture.com
  10. 10.  Linked to NotOnTheHighStreet website  Cost $10  1007 post views  77 photo view  46 clicks  5 post Likes  1-7 Feb 2 „Awesome cards‟ and 19 others sold intranetfuture.com
  11. 11. 180 Likes 19 shares 13 comments
  12. 12. • Have you been to your shop/café/salon before? • What has been your favourite purchase? • Do you have any feedback for us? • How long have you been a customer? • Would you like us to open longer hours? • Would you like us to run competitions? Questions to post intranetfuture.com
  13. 13. UK‟s 1st crowd sourced production car – Citroën C1 Connexion • 24,000 designs via Facebook app on Citroën UK Facebook Page • 10,000 competition entries received • Increase in fans of 13,500 to 93,000 during competition • Read more intranetfuture.com
  14. 14.  No cover photo or Timeline  No engagement  No personalisation  Broadcast only  No answers to questions  Automated feed  Repeated content www.intranetfuture.com
  15. 15. Calculating ROI – return on investment • How many clients are you getting via Facebook? • How much revenue are they bringing in? versus • How much time and money are you spending on Facebook? intranetfuture.com
  16. 16. Connect with Jonathan Pollinger 01242 639023 intranetfuture.com facebook.com/intranetfuture @intranetfuture on Twitter info@intranetfuture.com uk.linkedin.com/in/jonathanpollinger pinterest.com/intranetfuture youtube.com/intranetfuture intranetfuture.com
  17. 17. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com

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