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Lead Acquisition Model

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This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go …

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/lead-acquisition-model-439

The Lead Acquisition Model illustrates your lead generation & nurturing process. This PowerPoint Presentation provides you with read-world example of a potential lead generation process. Your lead acquisition model should include:
*Direct & Indirect Marketing Campaigns
*Lead Scoring
*Lead Nurturing Campaign
*Lead Assignment

This is easily customizable and includes flow charts to share with your team.

Published in: Business

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  • 1. Lead Acquisition Model Direct Marketing Campaigns Paid Search Online Ads Phone Email Indirect Marketing Programs Event Registration 1 Organic Search Channel Partners Public Relations Whitepaper Form Prospect Activity Landing Page Form 2 Lead Acquired Webcast Form Free Trial Form * Website Visitor Page Views Downloads Explicit Profile Score (title, industry, etc.) Implicit Activity Score (page views, downloads) 1. Lead Acquisition 2. Lead Scoring 3. Lead Nurturing 4. Lead Assignment *Website visitors will not be individually tracked/scored until they submit form or click on email link. Newsletter Form Lead Acquired Lead Scoring Client Referrals Orange Boxes Indicate Marketing Automation Software Activation: Registration 2 Landing Page Form 1 Referral Sites (blog) Lead Nurturing Campaign (email) 6 Step Email Drip Campaign: (1 email sent out each week) Prospect Score = 70+ 1. Webcast/Podcast Library 2. Whitepapers & RFP 3. Technical Data Sheets 4. Pricing Model & SLA 5. Free Trial Offer 6. Demo with Sales Rep Lead Qualified Lead Assignment Lead Score Increases in Points Until Qualified (Sales-Ready) CRM System Measure Campaign ROI