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Marketing Plan Development Framework

by on Jul 28, 2013

  • 910 views

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:

This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/marketing-plan-development-framework-174

A marketing plan is a comprehensive blueprint, outlining an organization's overall marketing efforts. This document is a guide to developing a comprehensive marketing plan.

Topics include:
Marketing Management Process
Market Segmentation
Market Analysis
Marketing Programs
Marketing Campaigns
Promotional Methods
Budgeting

This document includes both instructional slides and diagram templates.

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