Frt 110523.3 - Vision Meeting - Intrapeneurship - Alcatel-Lucent - presentatie

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Presentatie van Alcatel - Lucent die gebruikt is tijdens de Vision Meeting 'Intrapeneurship: wat leert ons de praktijk?.

Bron: Acatel - Lucent | Guido Petit

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Frt 110523.3 - Vision Meeting - Intrapeneurship - Alcatel-Lucent - presentatie

  1. 1. 5/19/2011Tactics in Identifying New BusinessOpportunities:What Doesnt Work and WhyGuido H. Petit, Director Alcatel-Lucent Technical AcademyALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD “ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching peoples lives. We must “ “ “ “ ” innovate – and help our customers innovate – at the speed of ideas. Ben Verwaayen Chief Executive OfficerFAST • Headquarters: Paris, France • R&D Budget: €2.5 billion • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 72 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 1
  2. 2. 5/19/2011BELL LABSINNOVATING AT THE SPEED OF IDEAS GLOBAL REACH A HERITAGE OF INNOVATION PRESENCE IN 8 COUNTRIES LIFE-CHANGING TECHNOLOGIES Belgium India DSL Digital signal processing China Ireland PON CCD France South Korea WiMAX Communications satellites Germany United States WDM The laser The transistor Cellular telephony DEFINING THE FOREFRONT OF MARKET IMPACT THE INDUSTRY 27,900 active patents 2010 BREAKTHROUGHS Collaboration with >250 universities worldwide lightRadioTM Multiple Open Innovation Initiatives 100G optical transmission DSL Phantom Mode3 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.INNOVATING AT THE SPEED OF IDEASRECENT BREAKTHROUGHS lightRadio™ A groundbreaking antenna small enough to fit in your hand 100G 100 Gigabit per second optical transmission and Internet Protocol (IP) routing DSL Phantom Mode Boosts the transmission speeds of copper DSL by 50%4 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 2
  3. 3. 5/19/2011GreenTouch TM5 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.GreenTouch TM6 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 3
  4. 4. 5/19/2011 Tactics in Identifying New Business Opportunities: What Doesn’t Work and Why Exploring Exploring other Routes7 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.7 | Guido H. PAlcatel-Alcatel-Lucent in Belgium~1800 employees in Belgium~ 900 R&D engineers~150 Bell Labs researchers~ 20% women / 80% men~ 37 nationalities8 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 4
  5. 5. 5/19/2011It all started after … … a Major Restructuring Operation in 20029 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. We launched an Idea Capturing Tool … Collect ideas from all ranks10 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 5
  6. 6. 5/19/2011We collected and published Statistics… Innovation Thermometer Launch of the “Stretch Your Mind” Contest Mind”11 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.and the prize is …January 200512 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 6
  7. 7. 5/19/2011Bringing Entrepreneurship Inside Entrepreneurial Boot Camps “Innovation is the responsibilityof every employee in the company” 13 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 13 | Guido H. Petit | HSATM | June 2009 The Boot Camp Program Weekend 1 (Friday + Saturday) - How to develop a successful business plan - New Venture Creation Elapsed Time = 3 months - Opportunity Development Weekend 2 (Friday + Saturday) - Entrepreneurial Marketing - Principles of New Product Growth Weekend 3 (Friday + Saturday) - Entrepreneurial Finance - Legal Aspects - Intellectual Property Rights Dry Run Super Friday (Grande Finale) - Presenting and Selling the Business Opportunity Plan to a Jury 14 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 7
  8. 8. 5/19/2011 Meerle15 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Make it a Challenge!Setting the Right Expectations16 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 8
  9. 9. 5/19/2011On Top of Daily Duties17 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Encourage Collaboration18 | 5 Teams each with 5 Participants ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 9
  10. 10. 5/19/2011Convince the Jury about …• Vision, trends and market needs• Sustainable business opportunity In 15 minutes!• Team Strength• Value Chain and Players• Business case and financials• Competition• Solution and Technology• Fit with business strategy/core competences• Lead customers• Rollout plan and exit strategy• Need for partnering19 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.Let People pursue their Passion20 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 10
  11. 11. 5/19/2011 A Real Life Experience21 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.… the Jury Capitalists Venture is … Faculty Members Venture Capitalists Business School Professors Business School Professors The CEO, CTO and CFO of Alcatel-Lucent BelgiumCEO, CTO and CFO ofAlcatel-Lucent Belgium22 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 11
  12. 12. 5/19/2011 Who are the Best Connected People? Show me the Money! And… …What is the Secret Sauce? 23 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.… the Jury is … … and the Reward? Venture Capitalists Business School Professors The CEO, CTO and CFO of Alcatel-Lucent Belgium… Exposure to & Networking with Top Management 24 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 12
  13. 13. 5/19/2011Dating Event Dating Event: Connecting People & Ideas25 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.Multi-Multi-Disciplinary & Cross-Functional Teams Cross- Talented people are everywhere but … EngineeringResearch & Finance Marketing Sales Development … they are not connected … they are lacking relationships!26 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 13
  14. 14. 5/19/2011Research Engineering Sales Marketing FinanceDiversity27 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Who are the Best Connected People? Use of Community Platforms Level of Connectivity Underground Network28 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 14
  15. 15. 5/19/2011 Becoming Rare Species29 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Entrepreneurial Boot Camps Venture Capitalists Professors Venture Council Incubation Phase Jury Fast Training & Coaching Track CEO, CTO and CFO Multi-disciplinary Alcatel-Lucent Bell TeamsBusiness Business Bell Labs Multi-Unit 1 Unit i Research Dating Event30 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 15
  16. 16. 5/19/2011 Promote Success Stories … including Success Stories31 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.Coaching Coaching* Theory * by internal & external people32 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 16
  17. 17. 5/19/2011Transition barrier increases over time An Exponential Learning Curve33 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.You are challenged every day by your peers! A Stretch Track – A Real Challenge Overcome Gravitational Forces and Organizational Barriers34 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.34 | Guido H. Petit | HSATM |June 2009 17
  18. 18. 5/19/2011Takeaway 2 Encouraging Risk Taking and Entrepreneurship A Way to Change the Innovation Mindset35 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Scouting Entrepreneurial Talent36 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 18
  19. 19. 5/19/2011The Outcome sofar … New Technology New Technology Existing Market New Market Research Business Divisions Existing Technology Existing Technology Existing Market New Market37 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Large Adjacent Separable Team38 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 19
  20. 20. 5/19/2011 We often need different leaders in each stage of the innovation process39 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.40 | The Touchatag Boot Camp Team ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 20
  21. 21. 5/19/2011 The tikitag Venture Team The Touchatag Venture Team 41 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Mobile Wallet Service 1 billion wallets for un-banked by 2015 Proximity payment E- and M-commerce Remote ticketing Person to person payment Mobile marketing International remittancePilot projects Partnership 42 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 21
  22. 22. 5/19/2011 The P2P Spider Boot Camp Team43 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. The P2P Venture Team today44 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 22
  23. 23. 5/19/2011 Some Testimonials45 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Managing Expectations Learn from Failures“Success is a journey, not a destination!” Deepak Chopra46 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 23
  24. 24. 5/19/2011 Recognize the Accomplishments of the Teams47 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.Internationalization of Boot Camps … Belgium Germany China Americas France India … within Alcatel-Lucent48 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 24
  25. 25. 5/19/2011Connected Innovation Model Innovation is now much more across businesses than within the depths of a business + Academia49 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Have also organized boot camp like programs Example of a similar boot camp program Faculty: Prof.Dr. Stefan Stremersch (stefan.stremersch@mti2.eu)50 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 25
  26. 26. 5/19/201151 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011.52 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 26
  27. 27. 5/19/201153 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. Helps to identify Entrepreneurial Talent54 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 27
  28. 28. 5/19/2011Innovation … … a complex and critical interplay between the best people inside and outside your organization55 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. guido.h.petit@alcatel-lucent.com56 | ALL RIGHTS RESERVED. COPYRIGHT © ALCATEL-LUCENT 2011. 28

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