This Presentation is for Northwestern Technologies and Social Media as a Marketing Tool. This presentation will cover the introduction of Social Media as well as the top Platforms. It will also cover how social media emerged in a Corporate setting. We will cover how social media works today and the benefits of Northwestern Technologies using Social Media in a Marketing Strategy.
Social Media is defined as Web Sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many business are utilizing social media to generate sales. A good example of this would be Facebook. There are 750 million users who are using Facebook every month. This staggering amount allows companies to reach out to millions of possible customers. A great bonus to using social media as a marketing tool is that you can target your audience!
There are a lot of social media platforms that exist today but some of the top ones by users is Facebook, Twitter, LinkedIn, Pinterest, and MySpace. With those 5 combined you are looking at a hefty 1.2 billion users every month. That can help shape a company in terms of sales, branding, and customer service. There are many companies who have seen a huge spike in all three of these areas as soon as they decided to add Social Media in their Marketing Strategy. Even if the payoff doesn’t end with a huge uptick in purchase it will allow to you connect with possible clients to build Branding and Awareness.
Social Networking took a little bit before it started to emerge in the corporate world. First Social Media arrived and began to grow very rapidly. After a little while customers began to withdraw from traditional ways to communicate. Once companies felt the need to follow the customers to where they were going companies started finding out how important social media really can be to a marketing strategy. Corporations felt the need to reach out to possible customers and to build on their Brand. Finally large companies felt the negative effects of not having a way for social media customers to complain and so Customer Service via social media was born. Some companies had to find out the hard way while other companies took the lead and began reaping the benefits.
Currently companies are able to build up their brands via Social Networking. They can also bring customers in through social media and communicate with the targeted audience. Companies are using Social Media to provide customer service for both satisfied and unsatisfied clients. Even though I already talked about branding in the first bullet, all of these aspects add to the branding and awareness of a product or company. This allows a company to be able to grow in ways that may not have been possible before. This is only going to grow in the near future and there may be other aspects of social media that companies take advantage of.
There are a lot of opportunities and benefits for Northwestern Technologies to use Social Media. One of the biggest is the fact that you will be able to connect to millions of customers. With there being over 2 billion social users on the top 5 social networking sites, this wound be great for any business. Secondly Northwestern Technologies will be able to use social media to conduct customer service. This is one of the newest but most important possible uses for social media. The company will also be able to build up their brand. If a company has a weak brand or a negative brand then Social Media is that much more important for them. Also, social media allows you to find a target audience and reach out to them.
In conclusion social media allows companies to reach out to millions if not billions of companies. A company is able to build up their current brand or start new through social media. A great tool that can be used is creating a way to offer customer service to current social media users. No matter what is used, Social Media is important to every company because that is where the customers are spending most of their time.
Unit 1 individual project
Technologies should use
Social Media Marketing in
their Marketing Strategy.
Definition: “Web sites and other online
means of communication that are
used by large groups of people to
share information and to develop
social and professional contacts:
Many businesses are utilizing social
media to generate sales.” ("Social
Top Social Media (750mil Users
Monthly) ("Top 15 Most Popular”)
Top Social Media Platforms
Data Provided by EBiz
("Top 15 Most Popular”)
Emergence of Social Media In
The Corporate World
Social Media Grew.
Users began to withdraw from
traditional ways to communicate.
Companies felt the need to follow
users where they are spending their
Companies needed to use social
media to reach out to clients.
Current Social Media
Landscape in the IT Industry
Build Up Brand.
Bring in Customers.
Use For Customer
target audience. (Nair,
Opportunities and Benefits for
Able to connect to
millions of customers.
Able to conduct
Able to Build on
Can target audience.
Social Media allows companies to reach out to millions of
You can build on a Brand through social media or repair the
one you have now.
With social media corporations are able to help customer
satisfaction through customer service.
Nair, Radhika P. "How Companies Are Using Social
Media to Take Entry in New Markets." The
Economic Times. The Economic Times, 17 May
2013. Web. 21 July 2013.
"Social Media." Dictionary.com. Dictionary.com, n.d.
Web. 21 July 2013.
"Top 15 Most Popular Social Networking Sites | July
2013." Top 15 Most Popular Social Networking
Sites. EBiz, July 2013. Web. 21 July 2013.
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