Lobary   tipping point between virtual and physical worlds - nfc works - 2013-09-25
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Lobary tipping point between virtual and physical worlds - nfc works - 2013-09-25

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Digital proximity challenge is to facilitate customers interactions between virtual and physical worlds. Several technologies are available, the ppt describe how NFC would work to simplify the ...

Digital proximity challenge is to facilitate customers interactions between virtual and physical worlds. Several technologies are available, the ppt describe how NFC would work to simplify the Customer journey and how brands/retailers should build their digital proximity experience for better serving. As such, NFC workds... not alone !

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    Lobary   tipping point between virtual and physical worlds - nfc works - 2013-09-25 Lobary tipping point between virtual and physical worlds - nfc works - 2013-09-25 Presentation Transcript

    • Tipping point between virtual and physical worlds, NFC works Leverage digital proximity ecosystems François Lecomte-Vagniez LOBARY  +33 6 81 49 44 94  flecomte@lobary.com www. lobary.com @lobary September 25th, 2013 © Lobary 2013
    • 2© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. Smartphone’s customer centric relations Deliver the promise Leverage social impacts Catch the winning instant Get attention
    • 3© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. Smartphone’s ecosystems challenges Cross-Channel Check-in Big Data Crowdsourcing Cloud m-Wallet Browser
    • 4© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. Omni-channel means « Constant Service » ShoppingeCommerce
    • 5© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. Brand/Merchant/SP coexistence on device • Deliver instant value – Anytime – Anywhere – Any device • Perform transactions – Remotely or physically around – Quickly and positively – In confidence • Simplify shares – Local social communities – Customer’s feebacks – Device appearing Provide « seamless » interactions initiated by the user itself !
    • 6© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. Some technologies for mobile interactions Interaction Geoloc (LBS) Bluetooth QR Code NFC Information On demand (Tag read) Yes Apps based Yes Apps based Yes Reader required Yes Native gesture Secured Transactions (Card emul.) No Not standardized Yes Private transactions, loyalty and ticketing Yes Private and EMV transactions, loyalty, tickets, access… Appearing (peer-2-peer) No Yes with configuration No Impossible Yes Native gesture Availability on smartphones Almost all Almost all On version 2 or 3 Almost all Most Android Limits ‐ Apps based ‐ Intrusive ‐ Intrusive ‐ Unsecured ? ‐ iBeacon only ? ‐ Proprietary Ecosystems - Customer awareness - Not Apple…
    • 7© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. NFC & QR mixed for seamless experiences • Customer awareness – How does it work ? – Can I trust this ? • Marketing messages – Where is the interaction point ? – Why would I do this ? • Solution’s ergonomy – Is this page easy to use ? – Can I easily enter data requested ? – Where do I store my advantages ? Could I pay safely ? • In-Shop transaction – Where are my advantages valid ? – How do I use my coupons / prepaid vouchers at POS ? – How can I share this experience with my friends ?
    • 8© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. EMV Scheme Online/Offline transaction Online transaction Online platform NFC & QR in synergies for mobile payment AcquiringIssuingWALLETS m-POS
    • 9© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. 5 areas to leverage digital proximity experience 1. in-Shop interactions – Product/Service information – Application loading – WiFi connection 2. Local campaign – OOH marketing campaign – Drive-2-Store – Gaming / instant wins 3. Dematerialized advantages – Paper coupons to digital – Prepaid vouchers – EMV contactless compliance 4. Ecosystems at work – Digital cities – Bank mobile wallets – MNO’s solutions – Others… Passbook, GW, etc. 5. Social relations leveraged – Social Check-in – Facebook Like – Customer instant feedback
    • 10© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. NFC works… non exclusively ! • Instant value delivery + omni-channel relation are the goals – “More choice, here and now.” – “Best deals, my way.” – “Easy transaction, all channels and in confidence.” – “Social impacts, in continuous.” • The end-user decides for preferred interactions… – Convenience, ease for use, confidence, familiar, local ecosystems friendly…  Pull mode = NFC / QR Code - or LBS within Apps  Push mode = Alerts, SMS – eg. Bluetooth (Apple iBeacon). – NFC to be enabled in almost 80% smartphones (Android, Microsoft)… • NFC is a strong enabler for seamless successful experiences – Why not trying ?
    • Thank you François Lecomte-Vagniez LOBARY SARL  +33.6.81.49.44.94  flecomte@lobary.com www. lobary.com @lobary
    • 12© Lobary 2013. Tipping points between virtual and physical worlds, NFC works. • Lobary value proposal  Improving customer’s mobile experience : infos/promotions, in-shop, coupons/payments, gaming, social check-in... Leveraging digital proximity ecosystems for your business. • Digital Proximity value delivered smartly 1. Tune your vision Prospective, market opportunities, use-cases. 2. Set-up your strategy to go Go-to-Market, business case, turn-key solutions, ROI’s. 3. Run into ecosystems Quick-wins, local opportunities, partnership work. Leverage digital proximity ecosystems