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Is there any “French touch”for mobile NFC ecosystemtake-off in France ?                 François Lecomte                 M...
The “French” cooking recipe                                       Value proposal        Global                            ...
GlobalVision
A matter of convergence…      The convergence of :       Web Mobile       NFC contactless technology      is going to di...
A digital wallet called “Cityzi”      Credit/Debit Cards                                                 Loyalty Cards    ...
Making simple for users… Hmm    1. ATAWAD(*) digital contents provisioning, on demand           Coexistence of old fashio...
CollaborativeWork
“Mobile contactless services Forum”           OUR GOAL :            Faster development of mobile contactless (NFC) servi...
A Forum for collaborative sharings                                                                     • Analyse and under...
Leading “mobile contactless cities”                                                                         Lille         ...
InnovationSupport
French government support                                    Facilitate a fast development                                ...
Innovation for growth     •   Government support         •   Call for projects : IPER 2009, IPER 2010 => 10 millions €    ...
LocalProjectsStarting
A commercial rehearsal in 2010                                         The Cityzi Mobile phone has been                   ...
Now we need to     score a try …                               1                                                          ...
Massive mobilization     More territories proposing NFC services        Caen and Strasbourg starting now… Other cities to...
Value ProposalFor Users
5 key ingredients for success        Simple                          Convenient                                  Close    ...
MNO‘s Cityzi Branding             Specifications published on line : www.afscm.org:                  Issue NFC tags and ...
ReadyToGo
Let’s “Enjoy life with a gesture !”     9 leading territories to take-off        2010 : Nice Cote d’Azur – now ongoing…  ...
Thank you !         François Lecomte         Managing Director         Forum des services mobiles sans contact         Tél...
Our 36 members     Mobile Network Operators (MNOs)         Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR.     ...
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Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20

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NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.

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Transcript of "Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20"

  1. 1. Is there any “French touch”for mobile NFC ecosystemtake-off in France ? François Lecomte Managing Director Forum des services mobiles sans contact Mobile : +33 6 81 49 44 94 Email : flecomte@forum-smsc.org September, 20st, 2011
  2. 2. The “French” cooking recipe Value proposal Global for users vision Leading territories Collaborative work Innovation support3 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  3. 3. GlobalVision
  4. 4. A matter of convergence… The convergence of :  Web Mobile  NFC contactless technology is going to disrupt consumer habits !5 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  5. 5. A digital wallet called “Cityzi” Credit/Debit Cards Loyalty Cards Access services Internet Connexion Transport Card Tag reader 2D Flashcode & NFC tags Brand name My contactless mobile phone A multiservice wallet…6 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  6. 6. Making simple for users… Hmm 1. ATAWAD(*) digital contents provisioning, on demand  Coexistence of old fashioned phones, smartphones and NFC mobiles.  Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc. 2. Secured dematerialized transactions (payment, tickets,…)  Coexistence contactless cards and NFC mobiles.  Infrastructures to be upgraded or implemented o Transport (ISO-14443 type B versus B “prime”). o Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc. 3. Peer-2-peer communication  Phone-2-Phone, Phone-2-Cards, Phone-2-Devices…. So called : “Enjoy life with a gesture !” (*) ATAWAD : Any Time, Any Where, Any Device7 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  7. 7. CollaborativeWork
  8. 8. “Mobile contactless services Forum”  OUR GOAL :  Faster development of mobile contactless (NFC) services. “A multi-services wallet in my mobile phone ? Make it happen!”  36 members (private companies)  MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups  French government endorsement  Eric Besson, Ministry of Industry  Open to multiple contributors  AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations  Linked to public sector :  Cities, departments, regions decision makers9 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  9. 9. A Forum for collaborative sharings • Analyse and understand goals and usages • Relay information • Share knowledge • Facilitate synergies • Members between private and public players • Contributors • Impulse projects • Startups • Move forward to • National common commitments Authorities • Local territories An open ecosystem10 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  10. 10. Leading “mobile contactless cities” Lille Caen • 9 leader’s territories Paris Rennes Strasbourg • 56 candidate projects in France Bordeaux Toulouse • 1/3 population France Nice Marseille11 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  11. 11. InnovationSupport
  12. 12. French government support Facilitate a fast development of mobile contactless services Promote synergies between private and Act with European public stakeholers perspectives Mobilize across Value local initiatives a national vision13 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  13. 13. Innovation for growth • Government support • Call for projects : IPER 2009, IPER 2010 => 10 millions € • Invest for the Future Program (CGI / Caisse des Dépôts): • 20 million € for Cities • 400 million € for SMB/Startups • Competitive clusters • Pôles SCS, TES, PICOM, CAP Digital, etc. • European collaboration • Smart Urban Spaces : Finland, France and Spain.14 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  14. 14. LocalProjectsStarting
  15. 15. A commercial rehearsal in 2010 The Cityzi Mobile phone has been experimented at a large scale in Nice…16 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  16. 16. Now we need to score a try … 1 417 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  17. 17. Massive mobilization More territories proposing NFC services  Caen and Strasbourg starting now… Other cities to start soon. More contactless services offered  Massive concentration of NFC services on leading territories  Multiple opportunities of use More NFC handsets delivered (mainly smartphones)  Goal = 1 million handsets delivered by Q1-2012 More customer seduced  Services has to be : cool, fancy… and trusted.18 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  18. 18. Value ProposalFor Users
  19. 19. 5 key ingredients for success Simple Convenient Close It’s only one gesture One single tool for a Designed for large range of services. proximity services Safe Universal Non intrusive and 100% secured. Standardized for national use All transactions made on demand. and (we expect) international.20 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  20. 20. MNO‘s Cityzi Branding  Specifications published on line : www.afscm.org:  Issue NFC tags and « reader mode » services  Issue mobile NFC « card emulation » applications  Connect Information Systems to the Mobile Network Operator IS  Brand name, logo and mark registered and available to distinguish services and equipment compliant with the AFSCM specifications  Commitments for Cityzi NFC-enabled handsets now in retail stores in France. Copyright © AFSCM 2008-201021 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  21. 21. ReadyToGo
  22. 22. Let’s “Enjoy life with a gesture !” 9 leading territories to take-off  2010 : Nice Cote d’Azur – now ongoing…  2011 : Bordeaux, Caen, Strasbourg – now starting…  2012 : Lille, Marseille, Rennes, Toulouse, others... Paris area… expected ! A “mobile contactless” business channel to emerge  More and more NFC services from private and public issuers  “Open and Secured” proximity services offered to customers  Expectations : economical growth, competitive industry, local employment European initiatives to converge on standards  A 500 million users market at stake23 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  23. 23. Thank you ! François Lecomte Managing Director Forum des services mobiles sans contact Tél. : +33 1 44 92 50 66 - Mobile : +33 6 81 49 44 94 Email : flecomte@forum-smsc.org
  24. 24. Our 36 members Mobile Network Operators (MNOs)  Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR. Banks and finance services  Atos Wordline, BNP Paribas, BPCE, La Banque Postale, Carrefour S2P, Crédit Mutuel CIC, MasterCard France, Moneo Payment Solutions, Visa Europe. Retail, Trade, Medias, Entertainment  Casino, Clear Channel, Française des Jeux, LaSer, PMU. Public transport, citizen’s life and collectivities  Aéroports de Paris, Caisse des Dépôts, Keolis, RATP, SNCF Proximités, Transdev, Veolia Transport. Industries et technology providers  Accenture, Dassault Systèmes, Gemalto, Ingenico, Inside Secure, Nokia, NXP Semiconductors, Oberthur Technologies, Prosodie, Morpho (Safran), Samsung Electronics.25 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
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