Forum smsc   nfc wc - mobile contactless solutions take off in france - 2011-09-20
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Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20

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NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee ...

NFC World Congress, Sophia Antipolis, September 20th 2011 : "Is there any French touch for mobile NFC ecosystem's national take off". by Francois Lecomte, md of the Forum SMSC and Program Comittee Chair.

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Forum smsc   nfc wc - mobile contactless solutions take off in france - 2011-09-20 Forum smsc nfc wc - mobile contactless solutions take off in france - 2011-09-20 Presentation Transcript

  • Is there any “French touch”for mobile NFC ecosystemtake-off in France ? François Lecomte Managing Director Forum des services mobiles sans contact Mobile : +33 6 81 49 44 94 Email : flecomte@forum-smsc.org September, 20st, 2011
  • The “French” cooking recipe Value proposal Global for users vision Leading territories Collaborative work Innovation support3 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • GlobalVision
  • A matter of convergence… The convergence of :  Web Mobile  NFC contactless technology is going to disrupt consumer habits !5 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • A digital wallet called “Cityzi” Credit/Debit Cards Loyalty Cards Access services Internet Connexion Transport Card Tag reader 2D Flashcode & NFC tags Brand name My contactless mobile phone A multiservice wallet…6 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Making simple for users… Hmm 1. ATAWAD(*) digital contents provisioning, on demand  Coexistence of old fashioned phones, smartphones and NFC mobiles.  Services based on : NFC tags, 1D/2D code, LBS, Bluetooth, SMS, etc. 2. Secured dematerialized transactions (payment, tickets,…)  Coexistence contactless cards and NFC mobiles.  Infrastructures to be upgraded or implemented o Transport (ISO-14443 type B versus B “prime”). o Contactless capabilities at Point Of Sales (POS) : payment, loyalty, etc. 3. Peer-2-peer communication  Phone-2-Phone, Phone-2-Cards, Phone-2-Devices…. So called : “Enjoy life with a gesture !” (*) ATAWAD : Any Time, Any Where, Any Device7 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • CollaborativeWork
  • “Mobile contactless services Forum”  OUR GOAL :  Faster development of mobile contactless (NFC) services. “A multi-services wallet in my mobile phone ? Make it happen!”  36 members (private companies)  MNO’s, Banks, Retail Industry, Transport/Cities & Technology providers + Startups  French government endorsement  Eric Besson, Ministry of Industry  Open to multiple contributors  AFSCM, AEPM, GART, business consortiums, regulators, consumer’s associations  Linked to public sector :  Cities, departments, regions decision makers9 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • A Forum for collaborative sharings • Analyse and understand goals and usages • Relay information • Share knowledge • Facilitate synergies • Members between private and public players • Contributors • Impulse projects • Startups • Move forward to • National common commitments Authorities • Local territories An open ecosystem10 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Leading “mobile contactless cities” Lille Caen • 9 leader’s territories Paris Rennes Strasbourg • 56 candidate projects in France Bordeaux Toulouse • 1/3 population France Nice Marseille11 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • InnovationSupport
  • French government support Facilitate a fast development of mobile contactless services Promote synergies between private and Act with European public stakeholers perspectives Mobilize across Value local initiatives a national vision13 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Innovation for growth • Government support • Call for projects : IPER 2009, IPER 2010 => 10 millions € • Invest for the Future Program (CGI / Caisse des Dépôts): • 20 million € for Cities • 400 million € for SMB/Startups • Competitive clusters • Pôles SCS, TES, PICOM, CAP Digital, etc. • European collaboration • Smart Urban Spaces : Finland, France and Spain.14 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • LocalProjectsStarting
  • A commercial rehearsal in 2010 The Cityzi Mobile phone has been experimented at a large scale in Nice…16 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Now we need to score a try … 1 417 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Massive mobilization More territories proposing NFC services  Caen and Strasbourg starting now… Other cities to start soon. More contactless services offered  Massive concentration of NFC services on leading territories  Multiple opportunities of use More NFC handsets delivered (mainly smartphones)  Goal = 1 million handsets delivered by Q1-2012 More customer seduced  Services has to be : cool, fancy… and trusted.18 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Value ProposalFor Users
  • 5 key ingredients for success Simple Convenient Close It’s only one gesture One single tool for a Designed for large range of services. proximity services Safe Universal Non intrusive and 100% secured. Standardized for national use All transactions made on demand. and (we expect) international.20 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • MNO‘s Cityzi Branding  Specifications published on line : www.afscm.org:  Issue NFC tags and « reader mode » services  Issue mobile NFC « card emulation » applications  Connect Information Systems to the Mobile Network Operator IS  Brand name, logo and mark registered and available to distinguish services and equipment compliant with the AFSCM specifications  Commitments for Cityzi NFC-enabled handsets now in retail stores in France. Copyright © AFSCM 2008-201021 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • ReadyToGo
  • Let’s “Enjoy life with a gesture !” 9 leading territories to take-off  2010 : Nice Cote d’Azur – now ongoing…  2011 : Bordeaux, Caen, Strasbourg – now starting…  2012 : Lille, Marseille, Rennes, Toulouse, others... Paris area… expected ! A “mobile contactless” business channel to emerge  More and more NFC services from private and public issuers  “Open and Secured” proximity services offered to customers  Expectations : economical growth, competitive industry, local employment European initiatives to converge on standards  A 500 million users market at stake23 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?
  • Thank you ! François Lecomte Managing Director Forum des services mobiles sans contact Tél. : +33 1 44 92 50 66 - Mobile : +33 6 81 49 44 94 Email : flecomte@forum-smsc.org
  • Our 36 members Mobile Network Operators (MNOs)  Bouygues Telecom, NRJ Mobile, Orange France Telecom, SFR. Banks and finance services  Atos Wordline, BNP Paribas, BPCE, La Banque Postale, Carrefour S2P, Crédit Mutuel CIC, MasterCard France, Moneo Payment Solutions, Visa Europe. Retail, Trade, Medias, Entertainment  Casino, Clear Channel, Française des Jeux, LaSer, PMU. Public transport, citizen’s life and collectivities  Aéroports de Paris, Caisse des Dépôts, Keolis, RATP, SNCF Proximités, Transdev, Veolia Transport. Industries et technology providers  Accenture, Dassault Systèmes, Gemalto, Ingenico, Inside Secure, Nokia, NXP Semiconductors, Oberthur Technologies, Prosodie, Morpho (Safran), Samsung Electronics.25 2011-09-20 : Any “French touch” for mobile NFC ecosystem take-off in France ?