Life Resonance, Inc.
Zurich / Switzerland
A Swiss Developer and Manufacturer of
Certified Natural Cosmetics and Treatment Systems
Company and Product Philosophy
Life Resonance, Inc. (www.life-resonance.ch) was founded in 1987 by Rahel M. Zeier
and Marianne Seger. The company’s purpose is the development and production of
a line of certified natural cosmetics and treatment method under the label “Life
Resonance”. The company is fully owned by the founders.
Life Resonance products and treatment method enhance clients’ well-being, good
looks and feelings of energy balance. Gentle and regenerative face or complete body
treatments result in deep relaxation, harmony and the gradual increase of energy
reserves. Products and treatment are suited for women and men.
The company sets itself apart for two reasons:
• All products are bio-activated. Bio-Activation is a technology to imprint energy
resonance patterns into plant essences and other materials thus allowing the
client’s body to faster regenerate, to beautify, to restore organization and to
maintain energy balance.
• The products are certified by BDIH – a label which stands for products that satisfy
extremely high criteria1 on the purity and ecological impact of the products
and the ingredients used.
1 See http://www.kontrollierte-naturkosmetik.de/e/guideline_natural_cosmetics.htm
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Life Resonance products are manufactured in Switzerland. They are distributed
through a number of channels:
• Direct Marketing
• Health-Care Pharmacies in Switzerland and Germany
• Distributors in the United Kingdom, Japan and Germany
Bio-Activation is a proprietary technology to imprint energy resonance patterns
into plant essences and other materials. It is based on specifically designed bio-
physical and electronic devices. The energy resonance patterns imprinted into the
cosmetics help the body to faster regenerate, to beautify, to restore organization
and to maintain energy balance. The treatment method follows the same principles.
The basic effect is a transmittance of energy in a resonance-like interaction between
emitter (product or treatment system) and absorber (customer).
The Bio-Activation technology is based on working principles of alternative treat-
ment systems such as Chinese Medicine, Homoepathic Therapy, Dr. Bach Remedies
that address the body's energy field for improvement of organization, restorance
and energy balance for health and well-being.
Since quantum physics modern scientists describe our existence as being based on
particle and wave, matter and information, taking into consideration that high
levels of organization and coherence support and maintain complex biological sys-
• Fritz A. Popp, German physicist, quality test of foods by "Delayed Luminescence of
Biological Systems in Terms of Coherent States".
• Konstantin Korotkov, Russian physicist, tests organization and energetic states of
materials by his "Gas Discharge Technology".
• K.P. Schlebusch, W. Maric-Öhler and F.A. Popp: "Biophotonics in the Infrared Spectral
Range Reveal Acupuncture Meridian Structure of the Body".
• Erwin Schrödinger, Austrian physicist, Nobel Prize for his contribution to quantum
mechanics:..."The knack by which an organism is able to maintain a highly organized
level is achieved by the perpetual 'soaking up' of order from its surroundings."...
Bio-Activation and the Life Resonance product lines are based on long years of
therapeutic experience of the two founders and their recognition that optimal
bodily function, mental well-being and a pleasing, radiant vitality - as well as simply
feeling good - are the result of consistent energy care.
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Products and Services
1. BDIH-certified Natural Cosmetics and Wellness Products
The rich and varied selection of plant ingredients offers numerous syner-
gistic characteristics amd properties. They provide the skin and body maxi-
mum protection and support. The carefully selected plant extracts, oils and
natural fragrances originate from certified organically grown sources and
reflect the abundance of regenerative wealth that Nature has to offer.
• Facial Care
• Body Care
• Body and Massage Oils
• Hair and Scalp Care
• Oral Care
• Energy Balancing Products
• Room Harmonizing
• Pet Care
2. Professional Method "Beauty + Energy"
Life Resonance beauticians are trained in this method which involves the
application of treatment systems built according to bio-activation principles.
Deep relaxation, harmony and the gradual increase of energy reserves create
an intense experience generated through gentle and regenerative face or
complete body treatment.
Key Success Factors
• Fragmented and growing market
The market for natural products has double-digit growth rates. Since it is highly
fragmented, new players can enter with relative ease.
• Very Interesting value proposition for retailers
The bio-activation concept is new on the market and has a very high potential.
Life Resonance thus offers distributors a chance to position themselves in an
interesting, but increasingly competitive market landscape.
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Life Resonance made Kline & Company elaborate a Positioning Report for the
Life Resonance Program end of 2007. The report shows high scores in quality
and efficiency. Within the scale from 1 to 5 Life Resonance reaches the highest
scores among the key success factors in
– Natural Ingredients (5)
– Therapeutic Effect (4)
– Innovative Offering (4)
• Market niche
The spa market provides an interesting niche into the beauty and wellness
– "Spa time is everyday..."
Life Resonance has unique products and services that align with the
American spa customers desire for simply indulgence in both products
– "Small is big..."
Life Resonance is a European niche brand and that positioning will be very
appealing to American spa customers and spa owners.
– "I want it all naturally..."
The all natural products of Life Resonance are on trend with the wants of
American spa customers and can help spa owners differentiate themselves
in this increasingly competitive channel.
• License partnerschip for professionals
The licensing optimizes recognition value and brand awareness by standardizing
certified training, implementation and corporate identity in order to guarantee
• Swiss quality and safety
Life Resonance products are manufactured in Switzerland and thus represent
quality and safety.
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Related Company – Institute for Bioinformation
The Institute for Bioinformation is jointly owned by the founders Rahel M. Zeier
and Marianne Seger of Life Resonance. The Institute's mission is to provide pro-
ducts and therapeutic concepts which benefit health and vitality by harmonizing
the flow of energy.
The Institute for Bioinformation has developed the Bio-Activation Technology for
Life Resonance products and treatment tools. Specifically designed bio-physical
devices, procedures and protocols are used for the transmittance of frequency/
resonance patterns taken from Nature (e.g., plants, precious stones, colors).
Possible Business Relationship
The Kline & Company Positioning Report shows that the highest key success fac-
tors in the Life Resonance program are represented in the quality of the involved
Natural Ingredients, in the Therapeutic Effect and the Innovative Offering. In other
words, Life Resonance offers excellent products with a very interesting value pro-
position and a very high potential.
However, Life Resonance is a product development company, not a marketing or
sales company. Therefore, Life Resonance is looking for distribution partners who
are willing to help spreading the brand and selling the products.
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Life Resonance History
1987 Establishment of the Institute for Bioinformation, Zeier + Seger, in Zurich.
Opening of the therapeutical practice for Bioinformation Therapy for humans and
1989 Training program for therapists
1990 Life Resonance® bio-activated cosmetic products
1991 Life Resonance® Professional Method «Beauty and Energy» and bio-activated
treatment system for the cosmetic institute
1999 Extension of the product range and professional treatment system
2000 International distribution (Germany, Great Britain, Japan and South Korea)
2004 Establishment of Life Resonance AG in Zurich
Development of Life Resonance Products New Generation with organically grown
2005 Launching of the new Life Resonance generation –
Pilot operation of the Life Resonance license program
2006 Certification of the first 8 license partners in Switzerland
Start of the periodicum "Newsletter"
– Room Therapy Sprays
– "Animal + Energy"-Products
2007 Launch of Life Resonance New Generation in Japan
– Lip Care Pure Natural
– Hand Care Natural
– Bath and Shower Products
– Integrating of Chinese Secret Herbal Formula into reformulated products
Bio-Label of BDIH «Certified Natural Cosmetics» (www.kontrollierte-naturkosmetik.de)
2008 Launch of «Certified Natural Cosmetics» at
Profi Exhibition 4Beauty Show in Switzerland
2009 Establishment of Life Resonance Asia Ltd., Hong Kong