Social media campaigns in indonesia
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Social media campaigns in indonesia






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    Social media campaigns in indonesia Social media campaigns in indonesia Presentation Transcript

    • SOCIAL MEDIA CAMPAIGNSIN INDONESIAFelicia Gojali2B2013International University of Japan For Marketing Strategy Course Spring Term 2013
    • SOCIAL MEDIA CAMPAIGNS Maicih Pocari Sweat McDonald’s My Konjac Sponge Maybelline Corsair Airasia Lee Cooper Indonesia Kedai Bibi Planet Popcorn
    • MAICIH Main product: Super spicy cassava chips Products are sold by individual distributor using cars The selling places are always changing and the consumers are being informed about it via Twitter
    • POCARI SWEAT : EXPLORE ION An online social game created by Pocari Sweat for 8 weeks period User plays the game via Pocari Sweat’s website. User collected points by finishing game’s quests, inviting their friends to participate, or posting their achievement in their FB or Twitter
    • MCDONALD’S : NATIONAL BREAKFAST DAYPHOTO COMPETITION On National Breakfast Day (March 18), McDonald’s gave out 1000 free Egg muffin per store Some customers who came to get the muffin were randomly chosen to get free T-shirt Customers then took unique picture of them wearing the T- shirt and uploaded it to FB account. 3 customers with the most “like” got a gift card
    • MY KONJAC SPONGE INSTAGRAM CONTEST  Snap a picture of My Konjac Sponge  Upload and tag the picture in instagram with hashtag #ilovemykonjac  Share the instagram picture on FB  Top two pictures will be posted to be voted and the winner will get a special gift collection
    • MAYBELLINE Use Maybelline’s Color Sensational Lipstick Take a picture and upload it to Twitter with hashtag #MDSLoveMNY #name- of-the-store-where-you- bought-it There will be 3 winners per store
    • CORSAIR Customers made a video about Corsair’s products and uploaded it to Youtube (max 3 min) Three winners are decided based on the number of views in Youtube
    • AIRASIA  Airasia holds out Free Seats promotion every year  People who already got the free seats are asked to post a unique picture of them and the free seat tickets on Airasia’s FB page  The most creative picture will get limited merchandise
    • LEE COOPER INDONESIA Lee Cooper Indonesia held a painting on sneaker competition 20 selected customers took the sneakers from Lee Cooper store, painted them at home, and uploaded the pictures with hashtag #PaintOnSneakers The pictures are then uploaded on Lee Cooper Indonesia’s FB page to be voted by others
    • KEDAI BIBI  Kedai Bibi is a kopitiam (small coffee shop) in Jakarta, Indonesia  If the followers of Kedai Bibi’s Twitter come and show their tweet, they will get free flow Iced Lemon Tea
    • PLANET POPCORN Planet Popcorn are hand made, freshly made everyday popcorn sold in several shopping centre in Indonesia Customers can get 1 free newly launched Coffee Popcorn by buying 3 popcorn and show the picture that is downloaded from Planet Popcorn’s FB page