Target your press release distribution to the people and places in the industries you need. Business...

1. Industry Targeting | Business Wire
Target your press release distribution to the people and places in the industries you need. Business
Wire's Industry Corridors and other targeted circuits make it easy to saturate your coverage.
Make the Most of Trade Media
Reaching the industries you need to is easy with our more than 150 trade media categories,
orderable with our National circuit or with any US or Global geographic circuit. Business Wire
delivers your press release to print and online media in nearly every industry, with categories
available to make sure you're reaching the right audience.
List of Business Wire Trade Categories (PDF)
Industry Corridors
For the broadest, most effective reach, order our National circuit, or choose from our Industry
Corridors. Each corridor circuit distributes your press release to the leading markets in technology,
biosciences, entertainment or energy, with targeted reach to beat reporters and specialty
publications. Each circuit also includes distribution in your headquarters city, plus value-added
reach to industry trades, disclosure destinations, and full-text posting to websites, news portals,
financial systems and databases.
Specialty Wires
Our Automotive, Entertainment, Health and Sports wires offer saturated industry coverage in the
geographic area of your choice. Select our National option or any of our regional, state or metro
options, targeting your news to media, consumers and social media audiences in their respective
industries. Each wire also includes exclusive trade media reach.
SmartBrief Newsletters
Increase your reach to industry professionals by adding any of more than 80 SmartBrief newsletters
to your distribution. These branded newsletters reach the desktops of hundreds of top executives,

2. decision makers and key influencers in industries such as biotechnology, consumer electronics,
retail, and many more.
You'll also receive a click report after your press release runs, detailing the clicks your press release
received with SmartBrief.
Venture Capital News
Startups, entrepreneurs, technology companies and small businesses interested in distributing their
news directly to the venture capital investment community can do so through our exclusive
partnership with VentureBeat.
Features News
Deliver your topical or evergreen press releases straight to newspaper section editors and long-lead
publications looking for stories that impact their readers' lives. Our Features National circuit
reaches interested editors, journalists, consumers and bloggers nationwide. Feature news is also
grouped on BusinessWire.com, and appropriate stories will be included under our frequently
updated Hot Topics section.
http://www.businesswire.com/portal/site/home/industry-targeting/