the 3 ways of innovation and its 4 sources


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have collected here what I think can be defined the 3 ways that lead to innovation and its 4 types of sources.

I really appreciate if you take time to rate, share, comment this document.
Your suggestions help me expand and correct it, and i will quote any contribution.

I have collected here what I think can be defined the 3 ways that lead to innovation: the directional way (back or forth) the personal ( seek or find) the social ( open or competitive) PLUS the 4 sources of innovation: Persons, Places, Paradigms and Perspectives.
To know more to this approach to innovation, you have commetns and suggestions, or you want to be facilitate in using this framework with your team,
plaese contact me:

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the 3 ways of innovation and its 4 sources

  1. 1. Business Exploration® We appreciate your feedback, comments, suggestions and encouragement: Write to:, we will do our best to answer promptly. Note to the Reader: This e‐Book is free. You can duplicate it and share it it. You can download it at‐ You can copy part of it, or reproduce part of it, quoting the author: Flavio Tosi and the web site:‐ Business Exploration Roadmaps are copyrighted by Flavio Tosi – Business Exploration®. © 2011 – ing. Flavio Tosi – Albo Ingg. Firenze #3581 ‐ Business Exploration ® ‐ all rights reserved. About the author: Flavio Tosi is a Business Consultant who helps entrepreneurs turn ideas into money, filling the gaps of competence, resources and methodology in marketing innovation. With more than 15 years experience in the h h tech equipment industry, Flavio’s work l f h span h h h high h d l ’ k life has R&D design Engineering, Project Management, Business Process Re‐engineering, Strategic Marketing and Business Development. He holds an MBA from SDA Bocconi – Milano, a Ms in Aeronautical Engineering from Politecnico di , g g Milano, is a certified Project Manager by IAFE School of ENI and a certified Six Sigma Black Belt and Green Belt by General Electric. You can find more about Flavio Tosi and his services on:‐ b i l ti‐exploration.coming. Flavio Tosi  – Albo ingg.  Firenze # 3581                                                                                                             ©2009  ‐ all rights reserved ‐ free to be distributed
  2. 2. Innovation ways: Directional, Personal, Social,  Innovation: a new way to reach a Goal I have tried to identify the way we innovate, and I found 3 categories: 1) The directional way: Incremental: improve, re‐organize,  The Roman  When innovating, you need to decide:  re‐direct re direct God Ianus: G dI looking to the past and improve it or search for a  looking to the past and improve it or search for a Radical: imported, imitated, re‐shaped,     The God of the  new way. Romans identified this point of origin  invented, created, discovered, beginnings.  with the God Ianus, a name that has its roots in:  substitute, equivalents,  “day”, “morning” , “ door” and “go”. re‐combination, adoption, re‐combination adoption So innovation: can be incremental or radical. So innovation: can be incremental or radical originate, changed… 2) The personal way: Experimental: try & error ‐ Experimental try & error Seekers Galileo vs Galileo vs When innovating, you can:  When innovating you can Aristoteles: Conceptual: imagine – Finders think it or  Start from your reality and shape it in your way,  touch it? form your idea of the reality and create it  So innovation: can be experimental or conceptual 3) The social way: 3) The social way: Nash:  Collaborative: open, coordinated, chaotic collaborative  When innovating, you may want:  Competitive: solo, pioneer, controlled vs  Pursue it alone, avoiding the distress of the mass, Edison:  Ask everybody to contribute with their best skills. p competitive? So innovation: can be competitive or collaborative So innovation: can be competitive or collaborative Competive+radical+conceptual vs Collaborative+incremental+experimental Are typical, but not exclusive ways to innovate. Are typical but not exclusive ways to innovate‐exploration.coming. Flavio Tosi  – Albo ingg.  Firenze # 3581                                                                                                             ©2009  ‐ all rights reserved ‐ free to be distributed
  3. 3. Innovation Sources: Persons, Places, Perspective, Paradigms Persons: Perspective: Looking at the final goal  Experimental innovators: can suggest the beginning: or seekers, who tend to work gradually, often taking  k h d k d ll f ki just one faltering step at time. They tend to do their  From invention to innovation: best work later in their careers. Innovation is not only a new way  to reach a goal,  p Conceptual innovators: but is a way that has to be adopted  but is a way that has to be adopted Or finders, who pursue innovations based on bold  and rewarded. new ideas. They tend to do their best work when thy  are young. (adapted from: historical concepts of innovation Benoit Godin, INRS – Canada)  (David Galenson, University of Chicago) (D id G l U i it f Chi ) Paradigms:  Places: (blue ocean – Kim and Mauborgne ‐ INSEAD)  5 dimensions of  5 dimensions of Conventional logic Conventional logic Value innovation logic innovation logic Imitation – other persons business strategy Invention – other pathways Discovery – other places Industry  An industry’s conditions are given An industry conditions can be shaped assumptions Imagination ‐ aspirations Ingenuity  the vacuum Ingenuity – the vacuum Strategic focus A company should build competitive  Competition is not a benchmark, a  advantages company should pursue a quantum leap  Cultural change – other rules in value , to dominate the market Social Change – other priorities customers A company should retain and expand its  A value innovator targets the mass of  Organizational change – other logics customer base through segmentation and  buyers, and willingly lets some existing  Political innovation – other foundations customization, focusing on the  buyers go. It focuses on the key  differences in what customers value differences in what customers value commonalities in what customer value commonalities in what customer value Creativity – no foundations f Technological change – other tools Assests and  A company should leverage its existing  A company must not be constrained by  capabilities assets and capabilities what it already has. It must ask what  Technological innovation – new tools  could we do if we were starting anew? Commercialized innovation – on the market Product and Service  An industry’s traditional bounduaries  A value innovators thinks in terms of the  offerings determinate the product and services a  total solutions the customers seek, even  (adapted from: historical concepts of innovation  company offers. The goal is to maximize  if that takes the company beyond its  Benoit Godin, INRS – Canada)  the value of thiose offerings industry’s traditional offerings.‐exploration.coming. Flavio Tosi  – Albo ingg.  Firenze # 3581                                                                                                             ©2009  ‐ all rights reserved ‐ free to be distributed