The Roadmap to Market aims at collecting all the information you need, to answer to 3 basic questions:
1) Is there a Client for my idea?
2) if Yes, can I minimize the risk of failure for my new product or Service?
3) if No, can I maximize the chances to find the right one?
This book will look into each question, to understand if your idea has market space.
All the key decision involved in the launch of a new product or the opening of a new market are here outlined in a logic sequence, completed with ideas, suggestions and best practices.
And this assessment will not be just some figures on a spreadsheet, but the
summary of a go-to-market strategy, ready to be deployed by your organization.
A guide for marketing innovation.
This book summarizes 15 years of experience in selling high tech innovation to the Oil & Gas, Power Generation and Aerospace markets.
Updated with the latest findings on “innovation trajectories” and “job to be done” theories.
Free download. - No obligations -
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This is a working in progress document, now at its 10th release.
More than 80 pages of critical ideas and best practices for the Original Equipment Manufacturer (OEM) and Service Provider.
Tailored to the needs of SME and Entrepreneurs serving the Energy industry.
Tagged price refers to the paper issue, available on demand at 11€ per copy.
The “Roadmap to market “ summarizes 15 years of experience in selling innovation to the Oil & Gas, Power Generation and Aerospace markets.
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