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4Ps is the minimum starting point for industrial marketing.
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There could be several theories from where to start a go-to-market plan. But 4Ps is the minimum starting point for industrial marketing. What I think has to be recognized, is that B2B marketing has as a main goal: how the reach Customers. (while B2C can focus more on how to appeal the Customer). Bearing this in mind, I have added few notes to the Classic Marketing frame: now re-loaded.