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Flat Fee Guys Listing Presentation

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Flat Fee Guys Listing Presentation

Flat Fee Guys Listing Presentation

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  • 1. ONLINE MARKETING PLAN
    Eddie Davis The FlatFeeGuy’s
    2011 Online Marketing Plan
    For:
    YOUR FAMILY RESIDENCE
    1234 Main Street
    Kansas City, MO USA 00000
    ©2011 REALTOR.com® All rights reserved. rdc_listingpresentation_full_021611
  • 2. ONLINE MARKETING PLAN
    Over 90%of home buyers and sellers use the internet to search for their home.1
    Reach the widest audience of potential buyers.
    More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date.
    1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    12
  • 3. WHERE BUYERS FOUND HOMES
    37% of buyers found a home via the internet - Up from 8% in 2001
    Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    14
  • 4. HOW BUYERS FOUND THEIR HOME
    2002: Internet
    surpassed print ads
    2004: More buyers found their home on internet than from signs
    2009: The internet is THREE TIMES as powerful as signs
    Internet 37%
    Signs 11%
    Print ads 2%
    Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    5
    15
  • 5. BEST OF ALL WORLDS
    BUYERS SEARCH OUR LOCAL WEB SITE
    I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
    BUYERS WHO ARE
    JUST ON
    REALTOR.COM®
    BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®
    PRINT ADS
    For illustrative purposes. Varies by broker and region.
    16
  • 6. MONTHLY MINUTES SPENT SEARCHING
    (NATIONWIDE COMPARISON, in millions)
    That’s 287,000,000 Minutes in January!
    comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
    REALTOR.com® numbers include MSN® referring numbers
    17
  • 7. SOCIAL NETWORKING
    I will use social networking as a non-intrusive way to keep my network apprised of your listing
    18
  • 8. Because REALTOR.com® has millions of listings…
    I will make yours stand out
    19
  • 9. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
    MOBILE BUYER MARKETING PLAN
    Buyers driving through the neighborhood can:
    - Find your home, get directions and a map
    - Connect with me in one “click” to get details and make an appointment
    Buyers who already want this location find me through REALTOR.com® mobile marketing.
    20
  • 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
    • I will enable your home to rise to the top of the search, above all other homes, by adding more photos
    Screen shots represent site as of print date.
    Site subject to change without notice.
    21
  • 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
    • I place my cell phone number 816-694-3448 at various points to increase buyer calls for your property
    Screen shots represent site as of print date.
    Site subject to change without notice.
    22
  • 12. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
    • I will make your home stand out with a video or virtual tour. This is an additional cost to provide or you can provide your own for free.
    Close to 173 million Americans watch videos on the internet every month1
    Screen shots represent site as of print date.
    Site subject to change without notice.
    1comScore, Media Metrix, January 2011
    23
  • 13. ONLINE LISTING PERFORMANCE REPORT
    Bi-Weekly tracking report shows
    how many buyers are looking at your home
    33
  • 14. Local and regional buyers make up half of the market
    I will market your open house where most buyers are doing research in the early part of the buying decision
    Those who know the neighborhood may refer their friends to your home
    OPEN HOUSES
    24
  • 15. BUYER ASSISTBY REALTOR.COM®
    • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month
    Screen shots represent site as of print date.
    Site subject to change without notice.
    25
  • 16. BUYER ASSISTBY REALTOR.COM®
    • To help buyers find your home, Buyers Assist local Buyers Agents who specialize in yourzip code where your home is located.
    Screen shots represent site as of print date.
    Site subject to change without notice.
    26
  • 17. BUYER ASSISTBY REALTOR.COM®
    • This exclusive program enables your listing to guide home buyers towards the purchase of a home during a critical phase of their search
    Screen shots represent site as of print date.
    Site subject to change without notice.
    27
    27
  • 18. FEATURED HOMES™
    Locally, regionally, nationally and internationally
    Move up Buyers
    First time homeowners
    Local buyers
    Relocation buyers
    Investors
    Foreign buyers
    28
  • 19. FEATURED HOMES™
    • If you select this option, I can make your home the first one buyers see your home.
    • Triples the number of buyers who see your home
    • Exclusive position gets your home seen before all others
    Screen shots represent site as of print date.
    Site subject to change without notice.
    29
  • 20. TOP PRODUCER® MARKETING SYSTEM
    MoreSolds®Helps ConvertMore Internet Buyers
    32
  • 21. Online Marketing Advantage
    Showcase Listing Enhancements:
    I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most
    Featured HomesTM:
    Your home will have premium positioning on the #1 real estate search site,1REALTOR.com®
    Mobile Reach:
    Your property will appear on the REALTOR.com® mobile app so mobile consumers can find your home
    Facebook® Application:
    I will display your property on my social media sites such as YouTube, Facebook® and Twitter
    MoreSolds:
    My data system helps manage prospective buyers so that I never miss an inquiry, request or email
    OfferRunway: Never miss an offer with my Closing System that automatically sends you your offers.
    1comScore, Media Metrix, January 2011
    24