* “World Tea & Coffee Expo”™ 2016, India’s Only International Trade Show Dedicated to the Tea & Coffee Sectors to be held from 20th Oct – 22nd Oct 2016 at Mumbai, India. * WTCE is participating as Exhibitor at the 4th “Tea Forum” at Siliguri from 26 to 27 Feb 2016.

1. "World Tea & Coffee Expo, Mumbai India" to Showcase the Best Teas from
Siliguri and North Bengal thru a Dedicated "Siliguri Pavilion"
* “World Tea & Coffee Expo”™ 2016, India’s Only International Trade Show Dedicated
to the Tea & Coffee Sectors to be held from 20th Oct - 22nd Oct 2016 at Mumbai,
India. * WTCE is participating as Exhibitor at the 4th “Tea Forum” at Siliguri from 26 to
27 Feb 2016.
Mumbai, India, February 23rd, 2016 -- The Oct 2016 Edition of “World Tea & Coffee Expo
(WTCE)” at Mumbai India shall showcase tea from Siliguri through a special dedicated “Siliguri
Pavilion”. To be held from 20th to 22nd Oct 2016 at Bombay Exhibition Centre, Mumbai, INDIA,
WTCE shall be the gateway for Siliguri Tea companies to expand their business nationally and
globally. Siliguri has been growing in prominence in the Tea sector over the last few years due
to the high quality of its produce as also the concentration of a large number of companies in
this small but important town. India is likely to witness the launch of over 200 packet tea
brands in the next 18 months of which more than 50 are likely to be launched by companies
headquartered in Siliguri. E-commerce tea portals are another area where a number of Siliguri
companies have taken lead in offering a variety of world class products to consumers across the
globe. This makes Siliguri a challenging trade centre with unlimited potential.
Companies from Siliguri had no national platform to showcase their unique products, until the
World Tea & Coffee Expo was launched in Mumbai in 2013. The Expo has been undertaking the
task of opening up the national – and global – markets for Siliguri Tea companies enabling them
to be on par with the leaders in this field. Says Mitesh M Kapadia, Director, Sentinel Exhibitions
Asia P Ltd, organiser of WTCE, “The basic vision of our show is to offer a national and
international platform at a competitive price to Indian companies - especially regional and small
players – to expand their footprint and grow their business inspite of having low budgets.
Participating at this exhibition enables companies to cut down on costs related to sales,
branding, appointing distribution agents or for institutional sales”. The Siliguri pavilion at WTCE
shall have additional branding and buyers shall access all the offerings of Siliguri within the
pavilion.
The gateway of North East Bengal, Siliguri is a fast growing economic centre with borders of
four countries viz. India, China, Bangladesh and Nepal meeting at this region. It is because of
the position of Siliguri that North Bengal has come to be a hub for trade and commerce.
Companies having tea gardens in the Dooars and Terai regions of North Bengal are primarily
headquartered at Siliguri with a number of Darjeeling tea garden owners also based here. There
are over 450 Tea gardens in North Bengal giving direct employment to more than 3.5 lakh
workers – more than half being women.

2. In addition to a display of tea and coffee brands and products, WTCE shall also showcase
Vending Solutions, ingredients, machineries, technologies and certifications from the entire
gamut of the Hot beverage sector. Workshops and a high level Conference make WTCE an ideal
networking ground for manufacturers, producers, buyers, wholesalers, packagers, distributors,
brokers, warehouse owners and suppliers. The 2015 edition of WTCE – also held at Mumbai -
had a total attendance of 52 exhibiting companies from 7 countries and over 3200 Trade
Visitors. Some of the biggest names in the Hot beverage sector continue to be a part of this one
of its kind expo.
Adds Kapadia, “Mumbai being the commercial capital of India provides the perfect
environment for the hot beverage industry to meet face-to-face and develop real business
opportunities.” In order to enable maximum companies from Siliguri to be able to take
advantage of this unique platform, WTCE is participating as Exhibitor at the 4th “Tea Forum” at
Siliguri from 26 – 27 February 2016 organized by the Confederation of Indian Industry (CII) in
association with Federation of All India Tea Traders Association (FAITTA)
WTCE has become the ideal launch pad for new products especially by SMEs who don’t have big
budgets. The show is attended in a big way by the HoReCa sector as also Retailers, Wholesalers,
Importers/Exporters, Chain stores, F&B managers, Spa managers, Hotels / Hotel Chains,
Vendors/Suppliers, Grocers, Resorts, Tea & Coffee houses, Spices Manufacturers and allied
professionals. The trade fair is organized by Sentinel Exhibitions Asia P Ltd [SEA], a part of the
Sentinel media group.
WTCE is supported by many eminent trade bodies including Tea Board of India (Govt. of India)
and fulfils the need for an organized event for Tea & Coffee Companies in India to come
together. For further information please log onto www.worldteacoffeeexpo.com or call on +91
22 28625131 or email to info@worldteacoffeeexpo.com.
Press & Media Contact:
Mitesh M Kapadia
Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services
B-603, Samajdeep, Adukia Road
Off S V Road, Near Seasons Restaurant
Kandivli (W), Mumbai - 400 067, India
Mob: +91 98205 03876
Tel: (91 22) 28625131/32
Fax: (91 22) 28625133
http://www.publicrelationindia.com
http://www.worldteacoffeeexpo.com