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Founder machine   week 7
 

Founder machine week 7

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Slides from Week 7 of Founder Machine startup accelerator

Slides from Week 7 of Founder Machine startup accelerator

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Founder machine   week 7 Founder machine week 7 Presentation Transcript

  • Founder Machine Week 7phil@flashissue.com @philhill
  • NetworkingYour Business Metrics 1 2 4 3 Metric Exercises phil@flashissue.com @philhill
  • Tip for the dayphil@flashissue.com @philhill
  • Metrics What are metrics? Why are they important? How to use them? How many should i have?phil@flashissue.com @philhill
  • 4 Metrics Not To Ignore • Cost to Acquire Customers (CAC) • Churn Rate • Lifetime Value of a Customer (LTV) • Revenue Percentageshttp://www.inc.com/jeff-haden/4-business-metrics-you-cant-afford-to-ignore.htmlphil@flashissue.com @philhill
  • Cost of Customer Acquisition (CAC) • Cost of marketing & sales / # customers over period • Rising CAC = cut M&S phil@flashissue.com @philhill
  • phil@flashissue.com @philhill
  • Churn Rate • How you retain customers (rate of loss) • Product or company dissatisfactionphil@flashissue.com @philhill
  • phil@flashissue.com @philhill
  • Life Time Value (LTV)• Average spend of customer before you lose them• Rule 78• > LTV then > CAC you can afford• MRR / Churn per month = LTVphil@flashissue.com @philhill
  • phil@flashissue.com @philhill
  • Revenue Percentages • Signals changing customer habits or market • Wedding 80% initial package; 10% additional sales; 10% sales to f & f (photos)phil@flashissue.com @philhill
  • phil@flashissue.com @philhill
  • Some More • Back of envelope techniques • Pirate Metrics • http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version • Profit & Loss • http://www.handsonbanking.org/biz/?p=212 • How Raising Money Works (investors) • http://www.khanacademy.org/finance-economics/venture-capital-and-capital-markets/v/raising-money-for-a-startupphil@flashissue.com @philhill
  • phil@flashissue.com @philhill
  • phil@flashissue.com @philhill
  • NetworkingYour Business Metrics 1 2 4 3 Metric Exercises phil@flashissue.com @philhill