The Power of the Facebook Platform for Gaming Developers


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Gamers want to play games whenever they want and from any device. In this market, having a cross-platform strategy is essential to building a lasting and successful game. With over 1 billion people on mobile and web, Facebook has the audience to connect with and the tools to help you reach and engage them in your game. Come hear how mobile game developers are expanding to Facebook web, current trends that will help you reach the Facebook audience, and what the product vision looks like for providing a connected game experience across platforms with Facebook and Parse.

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  • The Power of the Facebook Platform for Gaming Developers

    1. 1. The Power of the Facebook Gaming Platform Julia Ognieva, Head of Gaming Partnerships, Russia and CIS
    2. 2. Why we’re here...
    3. 3. Games are social
    4. 4. Source: comScore Mobile Metrix, US March 2013 More time is spent on Facebook than anywhere else on mobile Facebook & Instagram are of all mobile time spent daily 27%
    5. 5. A user checks Facebook on their mobile on average 14 times A day
    6. 6. My Country 2020 Game Insight
    7. 7. Facebook SDK for Unity Enable users to play with friends Connect gamers x-platform Grow your audience Easy integration & deployment
    8. 8. Build Grow Monetize Facebook Platform
    9. 9. Build
    10. 10. Parse Pricing UNLIMITED up to 30 requests/second UNLIMITED up to 1,000,000 recipients UNLIMITED data points
    11. 11. Township // Playrix ~4M downloads in three months
    12. 12. Grow
    13. 13. You are here App Store >900,000Apps Google Play >900,000Apps You are here
    14. 14. Find the right customers and drive installs Mobile App Ads: Demographic Mobile Custom Audience & Lookalike audiences Social 1 2 3 4
    15. 15. Mobile App Ads for Installs
    16. 16. Mobile App Ads for re-engagement 66% of app users open apps between 1 and 10 times
    17. 17. Custom Audiences Reach your customers and prospects on Facebook using their email, phone, or user IDs to create unique targeting groups
    18. 18. Lookalike Audiences Generate a targeting group of people with the same characteristics as those in your Custom Audience across 100s of parameters
    19. 19. Deploy. Measure. Optimize. Desktop App Ads
    20. 20. Use tools like the Share, App Center and Requests to engage people on Facebook Sharing 4Pics1Word doesnot use Login,yet allowsusersto post to Facebook with the
    21. 21. New App Center & App center videos
    22. 22. Making requests more relevant and compelling Improved requests Send dialogs Notifications Home reminders
    23. 23. Monetiz e
    24. 24. Monetize Your App with Facebook's Audience Network
    25. 25. Audience Network
    26. 26. • The right ads for your audience • Access to Facebook Advertisers • Successful ad units
    27. 27. Build Grow Monetize Identity Parse Stability Guarantee App Ads Sharing App Center Payments Audience Network
    28. 28. Best practices…
    29. 29. >30% Total payers increased for the 3 day sale period 68% Sales brought more people who hadn’t purchased in the last 28 days Promotions Go forth and have sales
    30. 30. Criminal Case is one of the best examples of the power of A/B testing A/B Testing 98% organic traffic and > 660K installs per day
    31. 31. Build Grow Monetize Identity Parse Stability Guarantee App Installs Sharing Messaging Payments Audience Network
    32. 32.
    33. 33. Our Team Is hiring! Partner Engineer, Gaming London, UK
    34. 34. Julia Ognieva: