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FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
FDG Entertainment: Banana Kong – Designing an Endless Runner
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FDG Entertainment: Banana Kong – Designing an Endless Runner

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This Post-Mortem gives a deep insight into the development of one of the App Store’s most successful endless runners. From the first idea to release to successful Free-to-Play transition, find out …

This Post-Mortem gives a deep insight into the development of one of the App Store’s most successful endless runners. From the first idea to release to successful Free-to-Play transition, find out what made Banana Kong stand out from this year’s releases.

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  • video
    - what is BK?
    - explain core elements
    - homage to classic jump n run games, adding some new spice
    - animals as vehicles / helpers
    - cartoon graphics
    - launched as paid
    - switched to free
    - 10.000.000+ downloads
  • When we started, many endless runners...
    Why endless runner?
    We felt the genre was missing something and new ways could still be walked there back in 2011/2012
    - Combine elements from different genres (endless runner, jump n run, etc...)
  • - searching for a dev partner
    - gamaga pitched bunny flags
    - we liked the artstyle and saw their potential
    - pitched them our idea
    - they liked it
    - we started!
  • many steps required until the main character is well worked out
  • final result
  • not only main, but also secondary characters need much attention and be carefully designed.
  • different ideas in concept stage:
    - hills (was removed as there were so many features to chose from, not sure if it´ll work
  • - BK example: tutorial
  • players asked for ways to customize the character and spend bananas
  • Underwater section + turtle:
    - idea came very quick
    - new gameplay section: underwater
    - new character: turtle
    - new power ups
  • logos can also be updated / adapted to emphasize an update, witjout losing the the style.
    logo is still recognized immediately
  • one thing people were asking more and more is increased competition between players and FRIENDS
  • - free campaign in august
    - results showed the game works as F2P
    - first F2P targetted update in september
    NOW:
    - higher revenue
    - more users / bigger userbase
    - more popularity
    - game stayed free then and decided optimisation to F2P
  • - new virtual hard currency: GOLDEN HEARTS (can ONLY be bought for real money)
    - important: game can be perfectly played without
    - for the first time: permanent perks can be bought for real money
    -> great reception: players are happy
  • - release ports as early as possible / at the right time in order to profit from synergy between platforms
    -
  • Transcript

    • 1. 1. What is Banana Kong? 2
    • 2. VIDEO 3
    • 3. 2. An idea is born 4
    • 4. The idea - Create a new endless runner with set in the jungle, with animals and a banana collecting gorilla as star The Challenge - Many endless runners - We didn't want to clone, but be original - No brand we could build up on The solution: - Give players what their longing for - Combine known mechanics with a new twist 5
    • 5. The twist: the parallel gameplay sections 6
    • 6. 3. The development starts 7
    • 7. Finding a development partner: 8
    • 8. Character design: the main character 9
    • 9. Character design: the main character 10
    • 10. Character design: the evolution of the Toucan 11
    • 11. Early gameplay scribbles and sketches 12
    • 12. Challenge 1: the controls - 4 different input types: - TAP (jump) - STAY TAPPED (glide) - SWIPE to the right (dash) - SWIPE down(change platforms, dash down midair Problem: all 3 inputs start with a tap! 13
    • 13. Challenge 1: the controls 4 different input types! photo 14
    • 14. 1 - TAP (jump) 15
    • 15. 2 - STAY TAPPED (glide) 16
    • 16. 3 - SWIPE to the right (dash) 17
    • 17. 4 - SWIPE down(change platforms, dash down midair) 18
    • 18. Problem: all 3 inputs start with a tap! 19
    • 19. Are buttons a solution? mockup with buttons 20
    • 20. NO! Buttons are not the solution: - Not intuitive controls for iDevices in most cases - Hide part of the gameplay area - Player is forced to press same spot - Goes against what makes up today's everyday usage of touchscreen devices 21
    • 21. How about controls tied to display areas? mockup with area sensitive controls 22
    • 22. Better than buttons, but still not an option as well: - Good if there are only 2 different actions.... - ... but BK already has 4 different actions - Restricts further expansion of controls - What about left handed players? 23
    • 23. The solution: - Gesture controls We had to - Playtest with lots of people, friends, family, etc... - Observe them, ask them, speak with them - Tweak until it felt good 24
    • 24. Challenge 2: level design - Endless runners are played hundreds of times and need feel fresh every time Problem: - how to create enough variation and make sure randomized level design works? 25
    • 25. Total randomness vs. planned randomness - TOTAL RANDOMNESS leads to frustrating, non solvabl situations - Absolutely NO control on difficulty, design, fun, etc... - PLANNED RANDOMNESS by building levels together with small sections gives more control: - sections with different difficulty - nice designs - makes sure of fun situations - creating a classic jump'n run feeling 26
    • 26. Ready for release? Make sure: - that you didn't get project blind! - people don't like a feature? think twice about it! - do people understand your game? 27
    • 27. 4. Game released! What next!? 28
    • 28. Games nowadays: - Critically acclaimed - Ambitious users part of the game's evolution - Dynamic product - Updates keep the games alive - WE HAVE TO LISTEN TO OUR CUSTOMERS!!! 29
    • 29. Part of a dynamic product: shop expansion screenshots customisation 30
    • 30. Part of a dynamic product: new content 31
    • 31. Part of a dynamic product: the logo 32
    • 32. Part of a dynamic product: the social competition screenshot social elements 33
    • 33. 5. Times are changing... 34
    • 34. ... and so are games: - Market shifting towards F2P - Despite F2P shift, good sales: 500.000k sales in 6 mths! 35
    • 35. The Free to Play switch: 36
    • 36. 6. The future 37
    • 37. The future: - Ports to Android and other platforms - Establishing the game as a brand - More games in the Banana Kong Universe 38
    • 38. That's it! Thanks for listening! 39
    • 39. - Questions? Or want to publish with us: philipp@fdg-entertainment.com - Download presentation at: - FDG on the web: http://www.fdgentertainment.com - FDG on Social Networks: www.facebook.com/FDGEntertainment www.twitter.com/FDG_Games 40

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