Alexey Terehov “Nothing for oneself, everything for others! – My.mail.ru Application Platform”

Нифигасебе, вселюдям!my.mail.ruApplication Platform

#mailruapi

Games and services in social network

2009: $30М2010: $70-100М

my.mail.ru
19 400 000 MAU
5 600 000 DAU
> 35% DAAU

It’s über easy to create your own app
http://api.mail.ru

Fast moderation

New apps are boosted by Platform

Summary
Social apps on my.mail.ru are very promising
Super easy to try
No paperwork needed to start
5 minutes and you are in game

Platform Features
Any technology
Profile, content and social graph access
Communication channels
Monetization

iframe + REST API
flash, html, silverlight, php, python, java, c, ...

Profile and social graph access
name, sex, age, location, photo, audio, friends, ...

Communication Channels

Friend’s invitations

Activity Stream

Profile widget

Notifications

100% from payments - NO revenue share!
Powerful billing system
Easy integration of monetization functions
Monetization

21 000 000 ad impressions for free
Free static file hosting
Investment program
And even more

Ни фига себе, все людям!

Coming soon
JS and AS library
New API methods
New monetization options
TOS liberalization

http://api.mail.ru
Alexey Terekhov
terekhov@corp.mail.ru
@alexterekhov
#mailruapi

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by Flash GAMM! on May 21, 2010