• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
6waves: Key metrics and benchmarks for Facebook games
 

6waves: Key metrics and benchmarks for Facebook games

on

  • 1,308 views

 

Statistics

Views

Total Views
1,308
Views on SlideShare
846
Embed Views
462

Actions

Likes
1
Downloads
28
Comments
0

2 Embeds 462

http://blog.flashgamm.com 283
http://blog.devgamm.com 179

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    6waves: Key metrics and benchmarks for Facebook games 6waves: Key metrics and benchmarks for Facebook games Presentation Transcript

    • Global  Opportuni.es    &  Tips  on  Facebook Flash  Gamm   Moscow  May  2012   Arthur  Chow   COO,  6waves     Confidenal 1
    • g n aa e d •  About  6waves   •  Global  Gaming  Opportuni6es   •  Top  5  6ps  for  developers   Confidenal 2
    • ABOUT  6WAVES Confidenal 3
    • “The Largest Independent Publisher ofSocial Games on Facebook” Confidenal 4
    • Company Snapshot #1 Independent publisher on Facebook20mm Monthly Active Users on Facebook2.9mm Monthly Active Users on Facebook 120+ Games launched since 2009 5 Global presence (Hong Kong | San Francisco | Tokyo | Beijing | Moscow) 6 Platforms 5
    • Bringing  Users  and  Developers     Together  Through  Games   Social Platform Growth & Cross Real-Time Engagement LocalizationDistribution Promotion Analytics 6
    • 6waves  Global  Partners   Confidenal 7
    • Top  Games  that  6waves  Published  6w  has  helped  scale  many  games  across  a  range  of  genres    Peak  1M+  MAU  Titles  on  Facebook:    §   Township   § Kingdoms  of  Camelot    § Astro  Garden   § Animal  Paradise  § Ravenskye  City   §   Resort  World  §   Airport  City   §   Simply  Hospital  §   Zombie  Island   §   Big  Business  §   Baby  &  Me   §   Birdland    §   Mystery  Manor   §   Legacy  of  Rome  §   Ravenwood  Fair   §   Spartacus:  The  Game  §     Mall  World   §   My  Fishbowl       Confidenal 8
    • 6waves  Network  Cross-­‐Promo   Cross  Promo  Bar Banner Tab Confidenal 9
    • User  Acquisions  Strategy •  SoM-­‐launch  with  minimal   •  Once  stable,  turn  on  paid   new  users  to  secure  the   acquision  and  cross   game  stability  and  basic   promoon  are  the  base  for   metrics  review  for   organic  growth   opmizaon      Source:  6waves  Internal  Data, Confidenal 10
    • Case  Studies   Confidenal 11
    • GLOBAL  SOCIAL  OPPORTUNITIES   Confidenal 12
    • Global Social Networks Confidenal 13
    • Best  PlaSorm  for  Global  Audience  Source:  www.socialbakers.com   Confidenal 14
    • Selected  Countries  with  Low  Penetraon     Country FB  users penetra.on •  India  connues  to  grow   1 India            45,825,620   3.9% with  big  market  potenal   2 Indonesia            42,272,040   17.4% 3 Egypt            10,669,020   13.3% •  Japan  penetraon  sll   4 Japan                8,700,080   6.9% low   5 South  Korea                7,026,120   14.5% 6 Pakistan                6,423,800   3.6% •  China  connues  to  be   7 Russia                5,629,400   4.0% blocked   8 South  Africa                4,583,480   9.3% 9 Morocco                4,297,920   13.6% 10 Nigeria                4,133,900   2.7%           China                    510,920   0.04% Source:  www.socialbakers.com   Confidenal 15
    • Japan Japan•  Game-­‐friendly  society  (than  the   Tokyo,  Japan   West)  •  Fast,  reliable  internet  infrastructure  •  Mobile  Country  •  100+  MM  SNS/social    game  users  •  ARPU  could  be  5X  –  10X  other   countries  •  Retenon  could  be  2X  –  5X  other   countries  •  Users  expectaons  high  
    • China  China-­‐  800+  MM  social  network  users    -­‐  Lower  APRU  but  explosive  growth   potenal   Beijing,  China  -­‐  High  ARPU  games  have  PvP   elements  -­‐  Requires  Heavy  Community   Promoon   -­‐  Weibo/Forum  -­‐  More  webgames  integrated  into   social  plaSorms  -­‐  Leverage  on  exisng  networks  
    • Top  5  Tips  for  Facebook  Developers Confidenal 18
    • TIP  #1  –  USER  ACQUISITIONSELECT  ALL  FRIENDS Confidenal 19
    • Select  All  Friends-­‐  Let  users  help  you  grow   the  game  with  1  click  -­‐  Extra  coding  is  needed  to   make  “Select  All   Friends”  funcon,  but   it’s  worth  it!  -­‐  Applicable  to  giM   (retenon)  and  invite   (user  acquision)  -­‐  Double  the  viral  effect!   Confidenal 20
    • Select  All  Friends Select  All  Friends   implementedInvite  Requests DAU     Source:  6waves  Internal  Data, Confidenal 21
    • TIP  #2  -­‐  MONETIZATIONINSTANT  COMPLETION
    • Instant  Compleon
    • Instant  Compleon•  “Finish  Instantly”   allows  players  to  use   Facebook  credits  to   complete  a  training   session  instantly.  •  These  accelerators  are   priced  modestly  to   lower    the  barrier  to   purchase.  
    • TIP  #3  -­‐  MONETIZATIONDISCOUNTS  VS  BUY  1  GET  1  FREE Confidenal 25
    • Price  Promoon 50%  off   Buy  1  get  1  free  $2   Now  $1!   free   Confidenal 26
    • Timer  adds   Buy  1  Get  X  Freeurgency  for  users  to  buy   Confidenal 27
    • Buy  1  Get  X  FreeRevenue   Buy  1  Get  2   Free  Events Noce  the  increased  frequency  of   promoon  will  not  reduce  the   revenue  in  the  later  period     Date  (Days)Source:  6waves  Internal  Data, Confidenal 28
    • TIP  #4  -­‐  MONETIZATION$  VS  $$$  PAYMENT  PAGE  OPTIMIZATION Confidenal 29
    • Paying  Users  •  Now  they  are  interested  to  buy    …  help  make  it   easy  for  them!   Confidenal 30
    • Payment  Page  Opmizaon BEFORE  
    • How  to  increase  pay  rate  and   ARPU?   -­‐  Label  and  highlight  the  ‘Best   Deal’  opon   -­‐  Make  sure  the  ‘Best  Deal’   opon  is  above  the  fold   (visible  without  scrolling   down)   -­‐  Give  away  special  items   when  players  buy  the  ‘Best   Deal’  package   -­‐  Set  a  higher  threshold  for  the   cheapest  payment  opon,   e.g.  US$2  (20  Facebook   Credit)  Confidenal 32
    • TIP  #5  -­‐  MONETIZATIONTRY  BEFORE  YOU  BUY
    • Try  Before  You  Buy
    • Try  Before  You  Buy
    • Try  Before  You  Buy
    • SUMMARY   Confidenal 37
    • Going  Global Maximize  Revenue  Potenal  of  the  Game   Users  in  other  countries  may  also  like  the  game  Leverage  Facebook  Global  Reach   That’s  900  million  users  Work  with  Local  Partners   Know  the  differences  and  parallels  to  the  west   Expert  in  opmizing  the  game  for  the  local  audience   Strong  Relaonships  with  Local  PlaSorms                  Local  Markeng  channels  +  Customer  Service  
    • Library  of  Best  Pracces  from  6waves Retenon   Viral  Features   Monezaon   Tutorial  Opmizaon   Achievements   Friconless  Requests   CraMing  System   Flow  Opmizaon  Daily  Login  Bonus   Help  from  Friends   Point  of  Sales   Magic  Arrows   GiMing  System   Power  of  Neighbors   Consumable  Items   Educate  Players  to  Spend   …  and  more! Confidenal 39
    • Thanks  BD  enquiries  bd@6waves.com      BD  Director  (Russia  and  Europe)  Alexey  Shcherbakov  alexey.shcherbakov@6waves.com   Confidenal