Mercedes-Benz is a German automobile
manufacturer, a multinational division of the German
manufacturer Daimler AG. The brand is used for
luxury automobiles, buses, coaches, and trucks.
Mercedes-Benz is headquartered in Stuttgart, Baden-
Mercedes-Benz India Pvt. Ltd. is a wholly owned
subsidiary of the German Daimler AG founded in
1994, with headquarters in Pune, Maharashtra, India.
CEO: Eberhard Kern
History Of Mercedes Benz In India:
Daimler entered the Indian market and set up
Mercedes-Benz India Ltd in 1994. The company was
later renamed DaimlerChrysler India Private Ltd after
the merger of parent company Daimler with Chrysler.
After Daimler Chrysler sold off most of its equity
interests in Chrysler in 2007, it changed its name
to Daimler AG. As a result, DaimlerChrysler India was
renamed Mercedes-Benz India once again.
Mercedes-Benz reached the top 100 most trusted
brands of India published by The Brand Trust
Report and also won the Best Brand Award by Auto
India Best Brand Awards 2011.
Audi has been selling Luxury cars in India since
2004, however the Audi India was established in March
2007 as a division of Volkswagen Group Sales India. Audi is
represented in 110 countries worldwide and since
2004, Audi has been selling its products on the Indian
In March 2007, Audi set up its own sales company for India.
By establishing Audi India as a Division of Volkswagen
Group Sales India Pvt. Ltd. in Mumbai, Audi is making a
clear long-term statement in the country with ambitious
growths plans. Audi’s goal is to become the leading
automobile luxury brand in the Indian market in the next
The Audi India strategy encompasses significant investments in
branding, marketing, exclusive dealerships and after sales service
for the upcoming years.
Audi AG (pronounced [ˈaʊdi]) is a German automobile
manufacturer, designs, engineers, manufactures and distributes
automobiles.Audi oversees worldwide operations from its
headquarters in Ingolstadt, Bavaria, Germany. Audi-branded
vehicles are produced in nine production facilities worldwide.
Audi has been a majority owned (99.55%) subsidiary
of Volkswagen Group since 1966, following a phased purchase of
AUDI AG's predecessor, Auto Union, from Daimler-
Benz. Volkswagen relaunched the Audi brand with the 1965
introduction of the Audi F103 series.
In Mumbai, the German luxury car manufacturer Audi, has
swept the various automotive awards in India and bagged 15
prestigious awards for the year.
We conducted a primary survey of 50 sample respondents outside
the MNC’s and few societies in town.
A questionnaire was presented to them and their responses were
collected on the basis of the ratings provided to them on the basis
“1” being the lowest and “10” being the highest
We had also shown the pictures and have also listed down the
features and various other specifications like
stations, average, speed, price to product value during the survey.
It helped us to do the comparative analysis between the two brands.
We have used variances like mean, median, mode, standard
deviation, variance, correlation, probability and bayer’s theorem.
Given a choice of following cars among the brands Audi and Mercedes
Which type of car would you like to go for?
Rate them on a scale of 10
Price to product ratio
Which brand do you prefer?
The Standard Deviation is a measure of how spread out
Its symbol is σ (the Greek letter sigma)
The formula is easy: it is the square root of the Variance. So
now you ask, "What is the Variance?"
The Variance is defined as:
The average of the squared differences from the Mean.
Coefficient of correlation:
•The correlation coefficient takes on values ranging between +1 and -1.
• The following points are the accepted guidelines for interpreting the correlation
•0 indicates no linear relationship.
•+1 indicates a perfect positive linear relationship: as one variable increases in its
•the other variable also increases in its values via an exact linear rule.
•-1 indicates a perfect negative linear relationship: as one variable increases in its
•the other variable decreases in its values via an exact linear rule.
•Values between 0 and 0.3 (0 and -0.3) indicate a weak positive (negative) linear
•Values between 0.3 and 0.7 (0.3 and -0.7) indicate a moderate positive (negative)
Values between 0.7 and 1.0 (-0.7 and -1.0) indicate a strong positive
(negative) linear relationship.
•H0: there is no significant difference in pricing
•At 5% Level of Significance for a two tail test R:|z|>1.96
•Our Observed value is 1.5347 which lies in the acceptance
•Therefore, we accept H0 and we conclude that there is no
significant difference between the pricing of the two cars.
Audi Mercedes TOTAL
Price 8.00 7.08 15.08
Looks 8.28 7.28 15.56
Features 8.20 7.76 15.96
Service Stations 5.72 5.24 10.96
Average/Mileage 6.44 6.24 12.68
Speed 8.20 8.00 16.20
Pr to Prodt Ratio 8.20 7.00 15.20
Safety 7.96 8.20 16.16
Resale Value 7.08 7.84 14.92
Draw a subdivided Bar diagram for
SUBDIVIDED BAR DIAGRAM
Draw Multiple Bar diagrams for the following:-
Price 8.00 7.08
Looks 8.28 7.28
Features 8.20 7.76
Service Stations 5.72 5.24
Average/Milage 6.44 6.24
Speed 8.20 8.00
Pr to Prodt Ratio 8.20 7.00
Safety 7.96 8.20
Resale Value 7.08 7.84
MULTIPLE BAR DIAGRAMS
Price to Product Ratio