Keys To Success
By Mayur Anirudhra

•Effects of the recession
•Large number of
overweight population
•Gym goers opinion
•Overseas influence

The global recession has meant
that people have had to make cut
backs on their spending...
Gym memberships have taken a
hit. Which means that growth in
the industry has slowed

Recent statistics from the
MOH show that:
•One in three adults are
overweight (36.3%)
•One in five children are
overweight (20.9%)
This leaves a large market
for Fit „n‟ Well to break
into.

Surveys show that New Zealand gym goers are happy
with the “... large range of facilities and friendly
service...” that overseas gyms provide

Points that
would help Fit
„n‟ Well succeed
in the New
Zealand market

Surveys showed
that gym goers
were unhappy with
the only option of
paying a lump sum
and preferred to
have options in the
way in which they
could pay

•Fit „n‟ Well need to
be out aggressively
promoting their
franchise at
industry events
•This will help them
bring in new
members and
survive the
economic downturn

Services and trainers need to be provided to help motivate
the overweight, so that they can be helped to lose weight.

Provide an
orientation
Motivate them
program which
to return to Fit
allows new
„n‟ Well
users to try out
all facilities and
equipment

WAIT!!
At the moment the New
Zealand market is to
unstable for Fit „n‟ Well to be
a successful competitor.
Once the recession is over, the market should
be stable enough for Fit „n‟ well to enter and
become a successful enterprise