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  • 1. We  are  the  people join  the  real-­‐/me  conversa/on! INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 2. Informa/on  wants  to  be  free INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 3. Collaboraon Trust Belonginghttp://www.flickr.com/photos/library_of_congress/2178340815/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 4. The scent of information.... emergence ofhttp://www.flickr.com/photos/photonquantique/ networks INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 5. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 6. CognitiveSurplus? INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 7. Collective Action INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 8. Strategy? Wayfinding - where are we heading... INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/fylkesarkiv/4598345656/
  • 9. Sharing Create a culture of sharinghttp://www.flickr.com/photos/oochappan/70545772/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 10. http://www.slideshare.net/eteigland Closed model Organizations internalize resources for value creation; restrict access to knowledge, and protect intellectual property. DiGangi 2010Background Image Source: http://www.flickr.com/photos/betta_design/922748164/
  • 11. http://www.slideshare.net/eteigland Open model Organizations leverage both internal and external resources for value creation; strategically interact with environment DiGangi 2010Background Image Source: http://www.flickr.com/photos/puroticorico/441296576/
  • 12. Oxymoron How do I give up control and still be in command? INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 13. Open  Innova/on Where do good ideas come from?http://www.flickr.com/photos/66718489@N00/47491263/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 14. Listenhttp://www.flickr.com/photos/fabulousminge/2583367959/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 15. Filter  Bubbleshttp://www.flickr.com/photos/qt2nv/3948978405/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 16. Collaboration Themes Participation - Human behaviour, we like to work together INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/statelibraryofnsw/4658725597/
  • 17. SolitudeContemplate “Without great solitude, no serious work is possible,” P. Picassohttp://www.flickr.com/photos/capturedtime/940477703/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 18. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 19. Customer Participationhttp://www.flickr.com/photos/usnationalarchives/5198100651/ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 20. http://www.slideshare.net/eteigland Co-created model Organizations encourage flow of knowledge between internal and external resources; focus on common good where both parties benefit DiGangi 2010Background Image Source: http://www.flickr.com/photos/veggiefrog/3435380297/sizes/o/
  • 21. http://www.slideshare.net/eteigland Threadless: What came first – the community or the company?RT: presents Threadless, http://www.nickburcher.com/2009/05/threadless-twitter-tees-another-example.html1,530,000 followers on TwitterThe whole business model for Threadless is based on an implicit understanding of how the social web works and gives a great demonstration of how communitiescan be built and harnessed across an organisation. Identifying online enthusiasts and passion groups and then using social platforms to bring them into the core of abusiness would appear to be a more powerful way of utilising social opportunities than just running ads on Facebook - but it requires a good deal more commitment.The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community isfully realised. In summary, there has to be purpose behind why you use social media. Largest challenge is about changing the mindset though – where create value? Use of socialmedia considerably larger in smaller companies: Inc 100 vs Fortune 100. In these smaller companies, social media being used as a leadership tool as well. Let’s hearfrom some of you now on your thoughts about social media.(Next Slide)
  • 22. Spatial Annotation: User- Generated content created in real- time about your Networking: is real-time locationconversations, and media sharingwith strangers and friends in your immediate proximity 22
  • 23. Challenges...and  uses1# Critical Mass2# Platforms3# Monetization Messaging4# Privacy Annotation Sharing Dating Q&A Games Introductions INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 24. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 25. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 26. But how to balance needs of community with needs of firm in value co-creation model? http://www.slideshare.net/eteigland DiGangi et al 2010Background Image Attribution: http://www.flickr.com/photos/atranman/5016786784/sizes/l/
  • 27. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 28. INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 29. Framtidens kunskapshantering via Sociala Medier Information Shadow INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 30. Web  of  Things! INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 31. The  Social  Bot• @TowerBridge INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 32. You  got  the  technology now what? INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 33. User Adoption Engage Cultivate Participate Enjoy INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/library_of_congress/3549665322/
  • 34. Governance Finding the patterns of collaboration - game plan/rules ‘geology of minds’ INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.sehttp://www.flickr.com/photos/smithsonian/4730112454/
  • 35. Framtidens kunskapshantering via Sociala Medier Adaptaon Agile Knowledge Flux Architecture Strategy Networking Roles Process Everyday Intelligence Emergent Open Governance Irrational Tools Arbitrary Management Demystify INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.seAdaptation: Fredrik Lindström exempel!Focus hos IM (BI/DW) = Architecture, Strategy, Roles, Process, Governance, Tools and Management!!!Människor: Tar godtyckliga beslut baserade på hörsägen, vänner/nätverk, tidigare erfarenhet, uppfattade signaler utifrån!Verkligheten är föränderlig, upprepande, öppen och framväxande….IM måsta ta avstamp i vardagen!IM är både strukturerad och ostrukturerad data i en salig blandning, och mitt i detta arbetar vi med kontrollerade vokabulär, taxonomier, ontologier,master-meta-data för åtminstone skapa en informationsstruktur! Detta arbete är LÅNGSAMT, TIDSKRÄVANDE, NÖDVÄNDIGT och blir aldrig klart!”Good Enough”?
  • 36. Every  Large  Enterprise  site  is  a  complex   adap+ve  system • John  Holland ”A  complex  system  is  a  dynamic  network   of  agents  (which  may  represent  cells,   species,  individuals,  firms,  naBons)  acBng   in  parallel,  constantly  ac2ng  and  reac2ng   to  what  the  other  agents  doSource: http://en.wikipedia.org/wiki/John_Henry_Holland INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 37. Can  we  Govern  a  series  of  moving  targets? INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 38. More  from  John  Holland:• ”the  control  of  a  complex  adapBve  system  tends   to  be  highly  dispersed  and  decentralised…• ”the  overall  behaviour  of  the  system  is  the   result  of  a  huge  number  of  decisions  made   every  moment  by  many  individual  agents.” INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se
  • 39. Leadership moving forward…… Hierarchy Heterarchy Linear, static, process- Dynamic, integrated based organization collaboration networks Teigland 2010Speaker notesAs a result, we are seeing significant pressure being put on traditional forms of organizing. On the left is what we are used to thinking about when we speak about organizations. A formal organization - a hierarchy in which information and knowledge goes up and down through the formal lines of an organization. Work tasks are broken downand coordinated through formal processes. However, research has shown that the large majority of work is actually done through informal networks – some say even 80% in knowledge-intensive organizations which is what we see on the right hand side. Here we have mapped the informal or social organization within one organization we wereresearching - how many of you have seen one of these sociograms or network diagrams before? This is what my research focuses on – investigating knowledge flows through social networks. In this diagram you can see the dots or nodes are individuals and the lines are the knowledge flows between these individuals. And this is becoming ofincreasing importance to understand and leverage these informal or social networks as the digital natives continue to enter the workforce – bringing with them their way of solving problems, organizing and learning.(Next slide)Screen shots: revolving social media sites and pictures of digital natives Other notesOrg on the left is Built around the expert – put the expert in the boxBut in this new social organization –Large majority of work done through informal networks, some even say approx 80%.Important to understand both these worlds and how relate to one another…Suggests that as much as 90% of information that people take action on comes from people in their own network – Cross dissertationexperts are all over the place and you need to find where the expertise lies in the org and how to connect these individuals
  • 40. Open Leadership Having confidence and humility to give up need to be in control, while inspiring commitment from people to accomplish goals
  • 41. Q&AFredric  Landqvist,  Researcher  &  Senior   InformaBon  Management  StrategistFredric.Landqvist@knowit.se,  fredric@landqvist.se    frelan@chalmers.se  hMp://www.linkedin.com/fredriclandqvist  hMp://www.facebook.com/fredric.landqvist  hMp://www.twiMer.com/flandqvist  hMp://emergentmeccano.com  skype  flandqvist,  msn  fredric@landqvist.se  aim  fredric.landqvist@me.com   INSTITUTIONEN FÖR TILLÄMPAD INFORMATIONSTEKNOLOGI | www.ait.gu.se