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CEO Keynote @ "YouTube Generation" Developer Conference

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Keynote to 550+ execs at ARC\'s Silicon Valley Developer Conference

Keynote to 550+ execs at ARC\'s Silicon Valley Developer Conference


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  • 1. Copyright© 2007. ARC International. All rights reserved.
  • 2. Copyright© 2007. ARC International. All rights reserved.
  • 3. Changing Landscape Copyright© 2007. ARC International. All rights reserved. New Form Factors More Sources New Distributors
  • 4. Consumer’s Expectations Time is “Whenever” Place is “Wherever” Technology is Choices are “Whatever” “ Huh?” Copyright© 2007. ARC International. All rights reserved. GPS HD Audio, Video Early A.I. WiMAX
  • 5. “ Free” Storage $100M 1987 2015 Sources: Semico Research Corp; Hard Disk Drive Mfg’s Dotted line represents extrapolation Project Cost/Terabyte $1 Copyright© 2007. ARC International. All rights reserved.
  • 6. “ Free” Data Transmission 1M Mb/S 1975 2015 Data Rate 1 Mb/S Cost per Bit per KM/S Sources: Semico Research Corp; AT&T Dotted lines represent extrapolation $100 $0.00001 Data Rate Cost Copyright© 2007. ARC International. All rights reserved.
  • 7. Declining Semiconductor Prices W.W. IC Unit Shipments W.W. IC ASPs Source: Semico Research Corp. Billions Units ASPs Copyright© 2007. ARC International. All rights reserved.
  • 8. 45 Million Unit Markets Copyright© 2007. ARC International. All rights reserved. Millions of Units Unit Volumes Source: Semico Research Corp. Millions of Dollars Design Costs Device Revenues
  • 9. Do Semiconductors “Get” the New Environment?
    • High Quality Content... Anywhere, Anytime
    • Any Device
    • Massive Increase in Applications
    • User Experience is at the Center
    • Technology is in the Background
    Copyright© 2007. ARC International. All rights reserved.
  • 10. Declining Venture Capital Investment Millions of Dollars Sources: PricewaterhouseCoopers and Thomson Financial Indicates US venture capital activity in Q3, 2007 Calendar Q3 2007 Copyright© 2007. ARC International. All rights reserved.
  • 11.
    • The Semiconductor Industry Isn’t Perceived As Enhancing the Consumer Experience
    Why? $2.00/unit $25.00/unit $399.00/unit Copyright© 2007. ARC International. All rights reserved.
  • 12. Connecting Semiconductors to The Consumer Enhanced Experience Increased Portability Time to Market Copyright© 2007. ARC International. All rights reserved.
  • 13. Enhanced Experience Multiple Formats Different Form Factors High Quality Encode & Decode Copyright© 2007. ARC International. All rights reserved.
  • 14.
    • QCIF to HD
    • Multi-Format
    • Multi-Codec
    ARC’s Approach
    • Video Encode/Decode
    • Audio Encode/Decode
    • Imaging Encode/Decode
    Example: ARC ® 417V Subsystem Programmable Configurable Scalable Low Power Copyright© 2007. ARC International. All rights reserved.
  • 15. Increased Portability WiFi WiMAX Copyright© 2007. ARC International. All rights reserved.
  • 16. Increased Portability Copyright© 2007. ARC International. All rights reserved.
  • 17. Time to Market GPS 802.11 Bluetooth ® Multi- Channel Sound Video Decode Video Encode 3G Baseband Imaging Camera I/F UART JTAG USB I/O AXI Controller I/O I/O Trace SDRC Fixed Architectures Non-Programmable Non-Scalable Single Format Homogeneous IP from Multiple Vendors 100’s of Hardware Blocks Numerous Development Environments No Pre-Verification No Pre-Integration Un-Optimized Power Consumption Un-Optimized Performance Host Processor DSP Graphics
  • 18. ARC’s IP Approach Copyright© 2007. ARC International. All rights reserved. Hardware IP Software IP Development Tools Integrated Solutions
  • 19. ARC’s SoC Design Approach Common Development Environment Early Adopter: Multiple HW Architectures HW Development Tools IP Library SW Library SW Development Tools Common APIs Open Source Applications Copyright© 2007. ARC International. All rights reserved.
  • 20. Summary
    • Consumers are demanding more and more from their technologies… and getting it
    • Semiconductors companies must adapt to the new reality
    • “ Value” is in the experience of the consumer
    Copyright© 2007. ARC International. All rights reserved.

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