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Copyright© 2007.  ARC International.  All rights reserved.
Copyright© 2007.  ARC International.  All rights reserved.
Changing Landscape Copyright© 2007.  ARC International.  All rights reserved. New Form  Factors More  Sources New  Distrib...
Consumer’s Expectations Time is “Whenever” Place is “Wherever” Technology is Choices are “Whatever” “ Huh?” Copyright© 200...
“ Free” Storage $100M 1987 2015 Sources: Semico Research Corp; Hard Disk Drive Mfg’s Dotted line represents extrapolation ...
“ Free” Data Transmission 1M Mb/S 1975 2015 Data Rate 1 Mb/S Cost per Bit per KM/S Sources: Semico Research Corp; AT&T Dot...
Declining Semiconductor Prices W.W. IC Unit Shipments W.W. IC ASPs Source: Semico Research Corp. Billions Units ASPs Copyr...
45 Million Unit Markets Copyright© 2007.  ARC International.  All rights reserved. Millions of Units Unit Volumes Source: ...
Do Semiconductors “Get” the New Environment? <ul><li>High Quality Content... Anywhere, Anytime </li></ul><ul><li>Any Devic...
Declining Venture Capital Investment Millions of Dollars Sources: PricewaterhouseCoopers and Thomson Financial Indicates U...
<ul><li>The Semiconductor Industry Isn’t Perceived  As Enhancing the Consumer Experience </li></ul>Why? $2.00/unit   $25.0...
Connecting Semiconductors to  The Consumer Enhanced Experience Increased Portability Time to Market Copyright© 2007.  ARC ...
Enhanced Experience Multiple Formats Different Form  Factors High Quality  Encode & Decode Copyright© 2007.  ARC Internati...
<ul><li>QCIF to HD </li></ul><ul><li>Multi-Format </li></ul><ul><li>Multi-Codec </li></ul>ARC’s Approach <ul><li>Video Enc...
Increased Portability WiFi WiMAX Copyright© 2007.  ARC International.  All rights reserved.
Increased Portability Copyright© 2007.  ARC International.  All rights reserved.
Time to Market GPS 802.11 Bluetooth ® Multi- Channel Sound Video Decode Video Encode 3G Baseband Imaging Camera I/F UART J...
ARC’s IP Approach Copyright© 2007.  ARC International.  All rights reserved. Hardware IP Software IP Development Tools Int...
ARC’s SoC Design Approach Common Development Environment Early Adopter:  Multiple HW  Architectures HW Development  Tools ...
Summary <ul><li>Consumers are demanding more and more from their technologies… and getting it </li></ul><ul><li>Semiconduc...
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CEO Keynote @ "YouTube Generation" Developer Conference

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Keynote to 550+ execs at ARC\'s Silicon Valley Developer Conference

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Transcript of "CEO Keynote @ "YouTube Generation" Developer Conference"

  1. 1. Copyright© 2007. ARC International. All rights reserved.
  2. 2. Copyright© 2007. ARC International. All rights reserved.
  3. 3. Changing Landscape Copyright© 2007. ARC International. All rights reserved. New Form Factors More Sources New Distributors
  4. 4. Consumer’s Expectations Time is “Whenever” Place is “Wherever” Technology is Choices are “Whatever” “ Huh?” Copyright© 2007. ARC International. All rights reserved. GPS HD Audio, Video Early A.I. WiMAX
  5. 5. “ Free” Storage $100M 1987 2015 Sources: Semico Research Corp; Hard Disk Drive Mfg’s Dotted line represents extrapolation Project Cost/Terabyte $1 Copyright© 2007. ARC International. All rights reserved.
  6. 6. “ Free” Data Transmission 1M Mb/S 1975 2015 Data Rate 1 Mb/S Cost per Bit per KM/S Sources: Semico Research Corp; AT&T Dotted lines represent extrapolation $100 $0.00001 Data Rate Cost Copyright© 2007. ARC International. All rights reserved.
  7. 7. Declining Semiconductor Prices W.W. IC Unit Shipments W.W. IC ASPs Source: Semico Research Corp. Billions Units ASPs Copyright© 2007. ARC International. All rights reserved.
  8. 8. 45 Million Unit Markets Copyright© 2007. ARC International. All rights reserved. Millions of Units Unit Volumes Source: Semico Research Corp. Millions of Dollars Design Costs Device Revenues
  9. 9. Do Semiconductors “Get” the New Environment? <ul><li>High Quality Content... Anywhere, Anytime </li></ul><ul><li>Any Device </li></ul><ul><li>Massive Increase in Applications </li></ul><ul><li>User Experience is at the Center </li></ul><ul><li>Technology is in the Background </li></ul>Copyright© 2007. ARC International. All rights reserved.
  10. 10. Declining Venture Capital Investment Millions of Dollars Sources: PricewaterhouseCoopers and Thomson Financial Indicates US venture capital activity in Q3, 2007 Calendar Q3 2007 Copyright© 2007. ARC International. All rights reserved.
  11. 11. <ul><li>The Semiconductor Industry Isn’t Perceived As Enhancing the Consumer Experience </li></ul>Why? $2.00/unit $25.00/unit $399.00/unit Copyright© 2007. ARC International. All rights reserved.
  12. 12. Connecting Semiconductors to The Consumer Enhanced Experience Increased Portability Time to Market Copyright© 2007. ARC International. All rights reserved.
  13. 13. Enhanced Experience Multiple Formats Different Form Factors High Quality Encode & Decode Copyright© 2007. ARC International. All rights reserved.
  14. 14. <ul><li>QCIF to HD </li></ul><ul><li>Multi-Format </li></ul><ul><li>Multi-Codec </li></ul>ARC’s Approach <ul><li>Video Encode/Decode </li></ul><ul><li>Audio Encode/Decode </li></ul><ul><li>Imaging Encode/Decode </li></ul>Example: ARC ® 417V Subsystem Programmable Configurable Scalable Low Power Copyright© 2007. ARC International. All rights reserved.
  15. 15. Increased Portability WiFi WiMAX Copyright© 2007. ARC International. All rights reserved.
  16. 16. Increased Portability Copyright© 2007. ARC International. All rights reserved.
  17. 17. Time to Market GPS 802.11 Bluetooth ® Multi- Channel Sound Video Decode Video Encode 3G Baseband Imaging Camera I/F UART JTAG USB I/O AXI Controller I/O I/O Trace SDRC Fixed Architectures Non-Programmable Non-Scalable Single Format Homogeneous IP from Multiple Vendors 100’s of Hardware Blocks Numerous Development Environments No Pre-Verification No Pre-Integration Un-Optimized Power Consumption Un-Optimized Performance Host Processor DSP Graphics
  18. 18. ARC’s IP Approach Copyright© 2007. ARC International. All rights reserved. Hardware IP Software IP Development Tools Integrated Solutions
  19. 19. ARC’s SoC Design Approach Common Development Environment Early Adopter: Multiple HW Architectures HW Development Tools IP Library SW Library SW Development Tools Common APIs Open Source Applications Copyright© 2007. ARC International. All rights reserved.
  20. 20. Summary <ul><li>Consumers are demanding more and more from their technologies… and getting it </li></ul><ul><li>Semiconductors companies must adapt to the new reality </li></ul><ul><li>“ Value” is in the experience of the consumer </li></ul>Copyright© 2007. ARC International. All rights reserved.
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