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VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
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VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
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VNI, Informacion America Latina, Junio 11, 2014
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VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
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VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
VNI, Informacion America Latina, Junio 11, 2014
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VNI, Informacion America Latina, Junio 11, 2014

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  • 1. Cisco Visual Networking Index and VNI Service Adoption Lucas Olocco June 11, 2014 Global and Latin America (Argentina, Brazil, Chile, Mexico) Forecast Update 2013–2018
  • 2. Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Visual Networking Index (VNI) Global Service Adoption & IP Traffic Growth Cisco VNI Forecasts are complementary and statistically aligned. VNI VNI VNI VNI VNI Service Adoption Forecast Fixed & Mobile IP Traffic Forecast FIXED MOBILE RESIDENTIAL MOBILE BUSINESS
  • 3. Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. More Video Viewing 79% of All IP Traffic Faster Broadband Speeds 2.6-Fold Speed Increase More Devices 21 Billion Connections More Internet Users 4 Billion Internet Users Traffic & Service Adoption Drivers, 2013–2018 Growth Catalysts
  • 4. Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Establishing the Zettabyte Era 1.6 zettabytes is equal to: •  13X more than all IP traffic generated in 2008 (121 exabytes) •  1day / 24 hours of ultra-HD video per person of the world population By 2018, global IP traffic will reach an annual run rate of 1.6 zettabytes per year Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 •  One trillion gigabytes •  Approximately 1021 (1,000,000,000,000,000,000,000 bytes) What is a zettabyte?
  • 5. Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Projections and Actuals (Global) Actual Growth Has Been Within 10% of Projected Growth Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Exabytes per Month 50 39 51 36 0 10 20 30 40 50 60 IP Traffic in 2013 Internet Traffic in 2013 Projected in 2010 Actual
  • 6. Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved. 51 62 76 91 110 132 0 20 40 60 80 100 120 140 2013 2014 2015 2016 2017 2018 Global IP Traffic Growth / Top-Line Global IP Traffic will Increase 3X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 21% CAGR Exabytes per Month
  • 7. Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved. 3.5 4.4 5.3 6.4 7.6 8.9 0 1 2 3 4 5 6 7 8 9 10 2013 2014 2015 2016 2017 2018 Latin America IP Traffic Growth / Top-Line LATAM IP Traffic will Increase More Than 2.5X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 21% CAGR Exabytes per Month
  • 8. Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0.33 0.41 0.49 0.58 0.67 0.78 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 2013 2014 2015 2016 2017 2018 Argentina IP Traffic Growth / Top-Line Argentina IP Traffic will Increase More Than 2.4X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 19% CAGR Exabytes per Month
  • 9. Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved. 1.6 2.0 2.4 2.9 3.4 3.9 0 1 1 2 2 3 3 4 4 5 2013 2014 2015 2016 2017 2018 Brazil IP Traffic Growth / Top-Line Brazil IP Traffic will Increase More Than 2.5X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 20% CAGR Exabytes per Month
  • 10. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0.21 0.26 0.32 0.38 0.45 0.52 0.0 0.1 0.2 0.3 0.4 0.5 0.6 2013 2014 2015 2016 2017 2018 Chile IP Traffic Growth / Top-Line Chile IP Traffic will Increase More Than 2.5X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 20% CAGR Exabytes per Month
  • 11. Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0.6 0.8 1.0 1.2 1.5 1.8 0 0 0 1 1 1 1 1 2 2 2 2013 2014 2015 2016 2017 2018 Mexico IP Traffic Growth / Top-Line Mexico IP Traffic will Increase More Than 2.8X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 23% CAGR Exabytes per Month
  • 12. Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0.7 0.9 1.1 1.3 1.6 1.9 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 2013 2014 2015 2016 2017 2018 Rest of Latin America IP Traffic Growth / Top-Line Rest of LATAM IP Traffic will Increase More Than 2.6X from 2013 to 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 21% CAGR Exabytes per Month
  • 13. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0 20 40 60 80 100 120 140 2013 2014 2015 2016 2017 2018 Latin America (LATAM) (21% CAGR) Central and Eastern Europe (CEE) (23% CAGR) Middle East and Africa (MEA) (38% CAGR) Western Europe (WE) (18% CAGR) North America (NA) (20% CAGR) Asia Pacific (APAC) (21% CAGR) Global IP Traffic Growth / Regions MEA has the Highest Growth Rate at 38% CAGR 2013–2018 APAC will Generate 35% of all IP Traffic by 2018 30.8% 35.9% 14.6% 7.8% 6.8% 4.1% Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 21% CAGR Exabytes per Month
  • 14. Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0 1 2 3 4 5 6 7 8 9 10 2013 2014 2015 2016 2017 2018 Rest of LATAM (21% CAGR) Chile (20% CAGR) Argentina (19% CAGR) Mexico (23% CAGR) Brazil (20% CAGR) LATAM IP Traffic Growth / Countries Mexico has the Highest Growth Rate at 23% CAGR 2013–2018 Brazil will Generate 44% of all IP Traffic by 2018 20.4% 43.7% 8.8% 21.2% 5.9% Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 21% CAGR Exabytes per Month
  • 15. Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Internet Users Growth By 2018, There Will Be Nearly 4 Billion Internet Users Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 North America 317 Million by 2018 CAGR 2% Latin America 371 Million by 2018 CAGR 9.6% Western Europe 346 Million by 2018 CAGR 1.4% Middle East & Africa 431 Million by 2018 CAGR 15.1% Central/Eastern Europe 339 Million by 2018 CAGR 8.6% Asia Pacific 2.1 Billion by 2018 CAGR 11.2% Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • 16. Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Device Growth By 2018, There Will Be ~21 Billion Networked Devices/Connections North America 3.4 Billion by 2018 CAGR 13% Latin America 1.7 Billion by 2018 CAGR 9% Western Europe 2.8 Billion by 2018 CAGR 11% Middle East & Africa 2 Billion by 2018 CAGR 9% Central/Eastern Europe 1.6 Billion by 2018 CAGR 10% Asia Pacific 9.2 Billion by 2018 CAGR 11% Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved.
  • 17. Cisco Confidential 17© 2013-2014 Cisco and/or its affiliates. All rights reserved. By 2018, over half of the world’s population (52%) will have Internet access. By 2018, there will be 2.7 device/connections per capita. By 2018, 50% of all device/ connections will be mobile- connected. Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 18. Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved. By 2018, over two-third of the population (67%) will have Internet access. By 2018, there will be 3.4 device/connections per capita. By 2018, 55% of all device/ connections will be mobile- connected. Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Argentina
  • 19. Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved. By 2018, over two-third of the population (68%) will have Internet access. By 2018, there will be 3.1 device/connections per capita. By 2018, 55% of all device/ connections will be mobile- connected. Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Brazil
  • 20. Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved. By 2018, over two-third of the population (68%) will have Internet access. By 2018, there will be 4 device/connections per capita. By 2018, 48% of all device/ connections will be mobile- connected. Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Chile
  • 21. Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved. By 2018, over two-third of the population (54%) will have Internet access. By 2018, there will be 2.4 device/connections per capita. By 2018, 51% of all device/ connections will be mobile- connected. Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Mexico
  • 22. Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved. North America 2.5-fold Growth 18–43 Mbps Latin America 2.6-fold Growth 6–16 Mbps Western Europe 2.5-fold Growth 19–49 Mbps Middle East & Africa 2.6-fold Growth 6–15 Mbps Central/Eastern Europe 2.6-fold Growth 18–45 Mbps Asia Pacific 2.7-fold Growth 18–48 Mbps Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Fixed Broadband Speed Acceleration 2.6X Average Speed Increase from 2013 (16 Mbps) to 2018 (42 Mbps)
  • 23. Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Argentina, fixed broadband speeds will grow 2.6-fold reaching 11 Mbps by 2018, up from 4.1 Mbps in 2013. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 24. Cisco Confidential 24© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Brazil, fixed broadband speeds will grow 2.5-fold reaching 17 Mbps by 2018, up from 6.8 Mbps in 2013. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 25. Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Chile, fixed broadband speeds will grow 2.5-fold reaching 28 Mbps by 2018, up from 11 Mbps in 2013. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 26. Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Mexico, fixed broadband speeds will grow 2.7-fold reaching 19 Mbps by 2018, up from 7 Mbps in 2013. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 27. Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved. North America 40.5 EB/Month by 2018 Video Share = 84% Latin America 8.9 EB/Month by 2018 Video Share = 81% Western Europe 19.3 EB/Month by 2018 Video Share = 79% Middle East & Africa 5.3 EB/Month by 2018 Video Share = 79% Central/Eastern Europe 10.2 EB/Month by 2018 Video Share = 70% Asia Pacific 47.3 EB/Month by 2018 Video Share = 77% Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global IP Traffic - Increasing Video Viewing By 2018, Video Represents 79% of Global IP Traffic
  • 28. Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Argentina, monthly IP video traffic will grow 4-fold reaching 595 PB by 2018, up from 168 PB in 2013. By 2018, IP video will be 76% of all IP traffic in Argentina. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 29. Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Brazil, monthly IP video traffic will grow 3-fold reaching 3.2 EB by 2018, up from 1.0 EB in 2013. By 2018, IP video will be 82% of all IP traffic in Brazil. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 30. Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Chile, monthly IP video traffic will grow 4-fold reaching 393 PB by 2018, up from 111 PB in 2013. By 2018, IP video will be 75% of all IP traffic in Chile. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 31. Cisco Confidential 31© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Mexico, monthly IP video traffic will grow 4-fold reaching 1.6 EB by 2018, up from 428 PB in 2013. By 2018, IP video will be 85% of all IP traffic in Mexico. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 32. Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average Global Internet Bandwidth Usage By 2018 30 GB per month In 2013 15 GB per month 75 GB per month Future By 2018 73 GB per month In 2013 36 GB per month 150 GB per month Future Average Traffic per Household Average Traffic per User Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 33. Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average LATAM Internet Bandwidth Usage By 2018 25 GB per month In 2013 14 GB per month 75 GB per month Future By 2018 72 GB per month In 2013 40 GB per month 150 GB per month Future Average Traffic per Household Average Traffic per User Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 34. Cisco Confidential 34© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average Argentina Internet Bandwidth Usage By 2018 27 GB per month In 2013 15 GB per month 75 GB per month Future By 2018 72 GB per month In 2013 40 GB per month 150 GB per month Future Average Traffic per Household Average Traffic per User Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 35. Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average Brazil Internet Bandwidth Usage By 2018 30 GB per month In 2013 20 GB per month 75 GB per month Future By 2018 78 GB per month In 2013 51 GB per month 150 GB per month Future Average Traffic per Household Average Traffic per User Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 36. Cisco Confidential 36© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average Chile Internet Bandwidth Usage By 2018 48 GB per month In 2013 26 GB per month 75 GB per month Future By 2018 119 GB per month In 2013 63 GB per month 150 GB per month Future Average Traffic per Household Average Traffic per User Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 37. Cisco Confidential 37© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average Mexico Internet Bandwidth Usage By 2018 22 GB per month In 2013 11 GB per month 75 GB per month Future By 2018 71 GB per month In 2013 34 GB per month 150 GB per month Future Average Traffic per Household Average Traffic per User Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 38. Cisco Confidential 38© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 39. Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Connected Devices Growth by Type By 2018, M2M More than a Third of the Total Connections * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 11% CAGR Billions of Devices 0 5 10 15 20 25 2013 2014 2015 2016 2017 2018 M2M (18.6%,35.2%) Smartphones (14.1%,19.1%) Non-Smartphones (37.6%,16.8%) TV (10.0%,12.8%) PCs (12.2%,7.0%) Tablets (2.3%,5.0%) Other Portable Devices (5.2%,4.1%)
  • 40. Cisco Confidential 40© 2013-2014 Cisco and/or its affiliates. All rights reserved. Increasing Video Definition By 2018, More than 20% of Global Connected Flat Panel TV Sets will be 4K 1 8 28 63 119 202 0 50 100 150 200 250 2013 2014 2015 2016 2017 2018 SD 2 Mbps HD 7.2 Mbps UHD 18 Mbps Connected 4K TV Sets (M) Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 41. Cisco Confidential 41© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Connected Devices Growth by Type By 2018, M2M and Smartphones Over Half of the Total Connections * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 9% CAGR Billions of Devices 0 1 2 2013 2014 2015 2016 2017 2018 M2M (14.7%,26.7%) Smartphones (14.1%,24.2%) Non-Smartphones (47.3%,17.5%) TV (4.4%,13.3%) PCs (14.9%,9.1%) Tablets (1.4%,4.8%) Other Portable Devices (3.1%,4.4%)
  • 42. Cisco Confidential 42© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil Connected Devices Growth by Type By 2018, M2M and Smartphones Over Half of the Total Connections * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 9% CAGR Billions of Devices 0.0 0.5 1.0 2013 2014 2015 2016 2017 2018 M2M (15.6%,29.1%) Smartphones (17.3%,27.1%) Non-Smartphones (42.9%,11.1%) TV (4.3%,13.1%) PCs (15.7%,10.3%) Tablets (1.2%,4.7%) Other Portable Devices (3.1%,4.6%)
  • 43. Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved. Average Global Traffic per Device (2013) =Tablet Ultra High Definition TV Laptop/PC Internet Set-Top or Dongle 4.0 GB = 22.9 GB* 22.7 GB = 8.0 GB * Includes IP VoD Traffic Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 = =Smartphone 1.0 GB =M2M Module 78 MB
  • 44. Cisco Confidential 44© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global IP Traffic by Device Type By 2018, Non-PC Devices will Drive 57% of Global IP Traffic Exabytes per Month 0 20 40 60 80 100 120 140 2013 2014 2015 2016 2017 2018 Non-Smartphones (0.1%,0.1%) Other Portable Devices (0.1%,0.4%) M2M (0.4%,2.8%) Tablets (2.2%,14.0%) Smartphones (3.5%,16.3%) TV (26.5%,23.6%) PCs (67.2%,42.8%) 21% CAGR * Figures (n) refer to 2013, 2018 device traffic share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 45. Cisco Confidential 45© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America IP Traffic by Device Type By 2018, Non-PC Devices will Drive Nearly 40% of LATAM IP Traffic Exabytes per Month 0 1 2 3 4 5 6 7 8 9 10 2013 2014 2015 2016 2017 2018 Non-Smartphones (0.1%,0.1%) Other Portable Devices (0.1%,0.5%) M2M (0.2%,2.0%) Tablets (1.0%,9.4%) Smartphones (2.3%,13.9%) TV (5.3%,12.7%) PCs (91.1%,61.4%) 21% CAGR * Figures (n) refer to 2013, 2018 device traffic share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 46. Cisco Confidential 46© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil IP Traffic by Device Type By 2018, Non-PC Devices will Drive 32% of Brazil IP Traffic Exabytes per Month 0 1 2 3 4 5 2013 2014 2015 2016 2017 2018 Non-Smartphones (0.0%,0.0%) Other Portable Devices (0.1%,0.5%) M2M (0.2%,1.7%) Tablets (0.6%,6.4%) Smartphones (2.3%,12.1%) TV (4.8%,11.5%) PCs (92.0%,67.8%) 20% CAGR * Figures (n) refer to 2013, 2018 device traffic share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 47. Cisco Confidential 47© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Internet Traffic by Device Type By 2018, Non-PC Devices will Drive 50% of Global Internet Traffic Exabytes per Month 23% CAGR * Figures (n) refer to 2013, 2018 device traffic share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 0 20 40 60 80 100 120 2013 2014 2015 2016 2017 2018 Non-Smartphones (0.1%,0.2%) Other Portable Devices (0.1%,0.5%) M2M (0.5%,3.7%) TV (4.7%,6.2%) Tablets (3.1%,18.0%) Smartphones (5.0%,21.0%) PCs (86.4%,50.5%)
  • 48. Cisco Confidential 48© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Internet Traffic by Device Type By 2018, Non-PC Devices will Drive a Third of LATAM Internet Traffic Exabytes per Month 20% CAGR * Figures (n) refer to 2013, 2018 device traffic share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 0 1 2 3 4 5 6 7 8 9 2013 2014 2015 2016 2017 2018 Non-Smartphones (0.1%,0.1%) Other Portable Devices (0.1%,0.6%) M2M (0.2%,2.2%) TV (0.9%,3.6%) Tablets (1.1%,10.7%) Smartphones (2.5%,15.9%) PCs (95.1%,66.8%)
  • 49. Cisco Confidential 49© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil Internet Traffic by Device Type By 2018, Non-PC Devices will Drive 27% of Brazil Internet Traffic Exabytes per Month 19% CAGR * Figures (n) refer to 2013, 2018 device traffic share Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 0 1 2 3 4 2013 2014 2015 2016 2017 2018 Non-Smartphones (0.0%,0.0%) Other Portable Devices (0.1%,0.6%) M2M (0.2%,1.9%) TV (0.9%,3.7%) Tablets (0.7%,7.2%) Smartphones (2.5%,13.6%) PCs (95.7%,73.1%)
  • 50. Cisco Confidential 50© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 51. Cisco Confidential 51© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global M2M Connections / IoE Growth By 2018, Nearly 1 M2M Connection per Capita M2M Connections (M) 26% CAGR 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2013 2014 2015 2016 2017 2018 Asia Pacific (26.3% CAGR) Central & Eastern Europe (25.7% CAGR) Latin America (23% CAGR) Middle East & Africa (25.2% CAGR) North America (27% CAGR) Western Europe (24.6% CAGR) Source: Machina Researc, Cisco VNI Global IP Traffic Forecast, 2013–2018 2.3 B 2.9 B 3.7 B 4.7 B 5.9 B 7.3 B
  • 52. Cisco Confidential 52© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global M2M Traffic Growth M2M Traffic Will Grow 21-fold from 2013 to 2018 Petabytes per Month 84% CAGR Source: Machina Research, Cisco VNI Global IP Traffic Forecast, 2013–2018 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2013 2014 2015 2016 2017 2018 Asia Pacific (77.4% CAGR) Central & Eastern Europe (92.7% CAGR) Latin America (87.5% CAGR) Middle East & Africa (91.5% CAGR) North America (91.1% CAGR) Western Europe (85.5% CAGR) 0.2 EB 0.3 EB 0.6 EB 1.2 EB 2.1 EB 3.7 EB
  • 53. Cisco Confidential 53© 2013-2014 Cisco and/or its affiliates. All rights reserved. Globally, M2M connections will grow more than 3-fold from 2013 (2.3B) to 2018 (7.3B) Globally, M2M traffic will account for 3% of total IP traffic by 2018, up from 0.4% in 2013 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 54. Cisco Confidential 54© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Brazil, M2M connections will grow nearly 3-fold from 2013 (65M) to 2018 (187M) In Brazil, M2M traffic will account for 1.7% of total IP traffic by 2018, up from 0.2% in 2013 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 55. Cisco Confidential 55© 2013-2014 Cisco and/or its affiliates. All rights reserved. Internet of Everything Smart Cars Will Have Nearly 4 M2M Modules Per Car by 2018 Smart Cars Will Drive 41 Petabytes (PB) of Monthly Traffic by 2018 Smart Cars Traffic (PB/ Month) Source: Machina Research, Cisco VNI Global IP Traffic Forecast, 2013–2018 Smart Cars (M) 35 57 90 136 192 256 0 50 100 150 200 250 300 2013 2014 2015 2016 2017 2018 3 5 8 15 25 41 0 5 10 15 20 25 30 35 40 45 2013 2014 2015 2016 2017 2018
  • 56. Cisco Confidential 56© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 57. Cisco Confidential 57© 2013-2014 Cisco and/or its affiliates. All rights reserved. North America 2.5-fold Growth 18–43 Mbps Latin America 2.6-fold Growth 6–16 Mbps Western Europe 2.5-fold Growth 19–49 Mbps Middle East & Africa 2.6-fold Growth 6–15 Mbps Central/Eastern Europe 2.6-fold Growth 18–45 Mbps Asia Pacific 2.7-fold Growth 18–48 Mbps Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Cisco Confidential 57© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Fixed Broadband Speed Acceleration 2.6X Average Speed Increase from 2013 (16 Mbps) to 2018 (42 Mbps)
  • 58. Cisco Confidential 58© 2013-2014 Cisco and/or its affiliates. All rights reserved. Higher Fixed Speeds Enable Greater Video Consumption Video Behaviors are Consistent Across Multiple Countries 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 0 5000 10000 15000 20000 25000 30000 35000 Fixed Broadband Speeds (Kbps) Video Minutes per Viewer Linear (Video Minutes per Viewer) Video Minutes per Viewer Source: Cisco VNI, 2014 Indonesia India Argentina Italy Mexico Brazil Australia Chile Russia Canada U.K. Sweden Japan Germany China New Zealand France Spain U.S.
  • 59. Cisco Confidential 59© 2013-2014 Cisco and/or its affiliates. All rights reserved. Faster Networks Enable Better Experiences Online Video (HD movie download) 22 minutes Online Video (HD movie download) 4 minutes Online Video (HD movie download) 2 minutes 55% of all broadband connections by 2018 10 Mbps 22% of all broadband connections by 2018 50 Mbps 100 Mbps 3% of all broadband connections by 2018 (UHD movie download) 2 hours (UHD movie download) 23 minutes (UHD movie download) 12 minutes
  • 60. Cisco Confidential 60© 2013-2014 Cisco and/or its affiliates. All rights reserved. North America 2-fold Growth 12–23 Mbps Latin America 2-fold Growth 5–10 Mbps Western Europe 2-fold Growth 11–21 Mbps Middle East & Africa 2.1-fold Growth 4–8.4 Mbps Central/Eastern Europe 2.4-fold Growth 9–21 Mbps Asia Pacific 2.1-fold Growth 10–22 Mbps Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Cisco Confidential 60© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Wi-Fi Speed Acceleration 2.2X Average Speed Increase from 2013 (10 Mbps) to 2018 (21 Mbps)
  • 61. Cisco Confidential 61© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Brazil, Wi-Fi speeds will grow 2.0-fold reaching 10 Mbps by 2018, up from 4.8 Mbps in 2013. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 62. Cisco Confidential 62© 2013-2014 Cisco and/or its affiliates. All rights reserved. Surge of Hotspots Globally, there will be 53 million hotspots by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Plans to have 8 million US hotspots by end of 2014 Supports approx. 7 million hotspots in UK today Offers more than 620K hotspots in Asia today Offers more than 500K hotspots in LATAM today
  • 63. Cisco Confidential 63© 2013-2014 Cisco and/or its affiliates. All rights reserved. Future of Wi-Fi as Wired Complement 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 802.11 2 Mbps Max Applications Enabled Basic internet 802.11b 11 Mbps Max Applications Enabled Email 802.11b 11 Mbps Max Applications Enabled Rich Media Web 802.11ac 3.6 Gbps Max Applications Enabled High Resolution Video Wired Complement 802.11n 600 Mbps Max Applications Enabled Medium Resolution Video Number of 802.11ac Home CPE to Increase 13-fold from 2013 to 2018
  • 64. Cisco Confidential 64© 2013-2014 Cisco and/or its affiliates. All rights reserved. North America 2.6-fold Growth 1.7 to 4.5 Mbps Latin America 1.5-fold Growth 0.7 to 1 Mbps Western Europe 1.9-fold Growth 1.6 to 3.0 Mbps Middle East & Africa 1.7-fold Growth 0.5 to 0.9 Mbps Central/Eastern Europe 1.7-fold Growth 1.4 to 2.3 Mbps Asia Pacific 1.5-fold Growth 1.3 to 2.0 Mbps Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 Cisco Confidential 64© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Mobile Speed Growth Nearly 2X Average Speed Increase from 2013 (1.4 Mbps) to 2018 (2.5 Mbps)
  • 65. Cisco Confidential 65© 2013-2014 Cisco and/or its affiliates. All rights reserved. In Brazil, mobile speeds will grow 2.0-fold reaching 1.2 Mbps by 2018, up from 657 kbps in 2013. Source: Cisco VNI Global IP Forecast, 2013–2018
  • 66. Cisco Confidential 66© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 67. Cisco Confidential 67© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global IP Traffic by Local Access Technology Fixed/Wi-Fi Will Surpass Fixed/Wired With 49% IP Traffic Share by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2013 2014 2015 2016 2017 2018 Mobile Data (61% CAGR) Fixed/Wired (12% CAGR) Fixed/Wi-Fi from Mobile Devices (71% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (19% CAGR) 39% 36% 12% 21% CAGR 2013–2018 13%
  • 68. Cisco Confidential 68© 2013-2014 Cisco and/or its affiliates. All rights reserved. LATAM IP Traffic by Local Access Technology Fixed/Wi-Fi Will Surpass Fixed/Wired With 58% IP Traffic Share by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 2013 2014 2015 2016 2017 2018 Mobile Data (66% CAGR) Fixed/Wired (12% CAGR) Fixed/Wi-Fi from Mobile Devices (84% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (18% CAGR) 29% 49% 13% 21% CAGR 2013–2018 9%
  • 69. Cisco Confidential 69© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil IP Traffic by Local Access Technology Fixed/Wi-Fi Will Surpass Fixed/Wired With 57% IP Traffic Share by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 2013 2014 2015 2016 2017 2018 Mobile Data (63% CAGR) Fixed/Wired (12% CAGR) Fixed/Wi-Fi from Mobile Devices (77% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (19% CAGR) 31% 50% 11% 20% CAGR 2013–2018 7%
  • 70. Cisco Confidential 70© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Internet Traffic by Local Access Technology Fixed/Wi-Fi Dominates With 61% of Internet Traffic Share by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 20,000 40,000 60,000 80,000 100,000 120,000 2013 2014 2015 2016 2017 2018 Mobile Data (61% CAGR) Fixed/Wired (10% CAGR) Fixed/Wi-Fi from Mobile Devices (71% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (19% CAGR) 24% 44% 15% 23% CAGR 2013–2018 17%
  • 71. Cisco Confidential 71© 2013-2014 Cisco and/or its affiliates. All rights reserved. LATAM Traffic by Local Access Technology Fixed/Wi-Fi Dominates With 64% of Internet Traffic Share by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 2013 2014 2015 2016 2017 2018 Mobile Data (66% CAGR) Fixed/Wired (6% CAGR) Fixed/Wi-Fi from Mobile Devices (84% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (18% CAGR) 21% 54% 15% 20% CAGR 2013–2018 10%
  • 72. Cisco Confidential 72© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil Traffic by Local Access Technology Fixed/Wi-Fi Dominates With 63% of Internet Traffic Share by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 2013 2014 2015 2016 2017 2018 Mobile Data (63% CAGR) Fixed/Wired (7% CAGR) Fixed/Wi-Fi from Mobile Devices (77% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (19% CAGR) 25% 55% 13% 19% CAGR 2013–2018 8%
  • 73. Cisco Confidential 73© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 74. Cisco Confidential 74© 2013-2014 Cisco and/or its affiliates. All rights reserved. Metro vs. Long-Haul Traffic by Topology, 2013 and 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 75. Cisco Confidential 75© 2013-2014 Cisco and/or its affiliates. All rights reserved. LATAM Metro versus Long-Haul Traffic Topology Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 76. Cisco Confidential 76© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil Metro versus Long-Haul Traffic Topology Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 77. Cisco Confidential 77© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Content Delivery Network Internet Traffic 0 20 40 60 80 100 120 2013 2014 2015 2016 2017 2018 Non-CDN Internet Traffic (63.8%, 44.7%) CDN Internet Traffic (36.2%, 55.3%) Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Exabytes per Month
  • 78. Cisco Confidential 78© 2013-2014 Cisco and/or its affiliates. All rights reserved. LATAM Content Delivery Network Internet Traffic 0 1 2 3 4 5 6 7 8 9 2013 2014 2015 2016 2017 2018 Non-CDN Internet Traffic (84.8%, 75.2%) CDN Internet Traffic (15.2%, 24.8%) Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Exabytes per Month
  • 79. Cisco Confidential 79© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 80. Cisco Confidential 80© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global IP Video Traffic Growth IP Video Will Account for 79% of Global IP Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2013 2014 2015 2016 2017 2018 Gaming (0.05%, 0.09%) File Sharing (13%, 6%) Web/Data (21%, 15%) IP VOD (23%, 19%) 21% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 81. Cisco Confidential 81© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America IP Video Traffic Growth IP Video Will Account for 81% of Global IP Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 2013 2014 2015 2016 2017 2018 Gaming (0.03%, 0.06%) File Sharing (18%, 7%) Web/Data (23%, 12%) IP VOD (4%, 10%) 21% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 82. Cisco Confidential 82© 2013-2014 Cisco and/or its affiliates. All rights reserved. Brazil IP Video Traffic Growth IP Video Will Account for 82% of Global IP Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 2013 2014 2015 2016 2017 2018 Gaming (0.02%, 0.05%) File Sharing (12%, 6%) Web/Data (24%, 12%) IP VOD (4%, 8%) 20% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 83. Cisco Confidential 83© 2013-2014 Cisco and/or its affiliates. All rights reserved. Higher Definition Content Impacts Global IP Video Growth Ultra-HD IP Video Will Account for 11% of Global IP Video Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 20,000 40,000 60,000 80,000 100,000 120,000 2013 2014 2015 2016 2017 2018 Ultra-High Def (UHD) Video (0.1%, 11%) 25% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 84. Cisco Confidential 84© 2013-2014 Cisco and/or its affiliates. All rights reserved. Higher Definition Content Impacts LATAM IP Video Growth Ultra-HD Will Account for 2.5% of LATAM IP Video Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2013 2014 2015 2016 2017 2018 Ultra-High Def (UHD) Video (0.1%, 2.5%) 28% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 85. Cisco Confidential 85© 2013-2014 Cisco and/or its affiliates. All rights reserved. Higher Definition Content Impacts Brazil IP Video Growth Ultra-HD Will Account for 2.8% of Brazil IP Video Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 500 1,000 1,500 2,000 2,500 3,000 3,500 2013 2014 2015 2016 2017 2018 Ultra-High Def (UHD) Video (0.1%, 2.8%) 26% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 86. Cisco Confidential 86© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0     100     200     300     1   6   11   16   Long Tail Video Top 10* Sites Account for 41% of Videos Viewed (and >39% of Video Minutes) Video Minutes (B) Top Video Sites
  • 87. Cisco Confidential 87© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0.0     0.5     1.0     1.5     2.0     2.5     1   6   11   16   Long Tail Video (Traffic) Top 10* Sites Account for 60% of Video Traffic Exabytes per month (EB) Top Video Sites
  • 88. Cisco Confidential 88© 2013-2014 Cisco and/or its affiliates. All rights reserved. Top Global Internet Video Sites by Traffic Volume (PC-Based Viewing) Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Site PB per Month 1 Google / YouTube 1,977 2 FC2 539 3 Youku & Tudou 524 4 Dwango 476 5 LETV.COM 398 6 IQIYI.COM 358 7 Sohu.com Inc. 288 8 NETFLIX.COM 194 9 TENCENT Inc. 162 10 Facebook 146 Site PB per Month 11 Xunlei Networking 136 12 VEVO 86 13 Vimeo 72 14 Mail.ru Group 70 15 Dailymotion 68 16 Ustream 67 17 ALLMYVIDEOS.NET 60 18 BIGCINEMA.TV 60 19 NOWVIDEO.SX 58 20 Yahoo Sites 56
  • 89. Cisco Confidential 89© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Internet Video Consumption Short Form Most Popular Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Video Minute (B) 55% 39% 4% 1% 0 50 100 150 200 250 300 350 400 450 500 Short Form Video Site Long Form Video Site Extra-Long Form Video Site Micro-Video Site
  • 90. Cisco Confidential 90© 2013-2014 Cisco and/or its affiliates. All rights reserved. Growing Length of Global Internet Video Long Form Video Will Account for 72% of Internet Traffic by 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 2013 2014 2015 2016 2017 2018 Long Form Video (64%, 72%) Short Form and Micro Video (34%, 28%) 30% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 91. Cisco Confidential 91© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 92. Cisco Confidential 92© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Residential Market, by 2018: Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 63% (2.5 billion) of Internet users will have fixed residential internet access. 86% (1.5 billion) TV households will be digital TV households. There will be 8 billion fixed residential devices and connections (up from 3.8 billion in 2013). Average household will have 3.7 fixed devices and connections (up from 1.9 in 2013).
  • 93. Cisco Confidential 93© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Residential Services By 2018, Online Video Will Grow the Fastest; Digital TV Will Have Highest Adoption Online     Music   Social   Networking   Online  Video   Online     Gaming   VoIP   Digital     TV   Video  on   Demand   Time  Delayed     TV   0.0%   2.0%   4.0%   6.0%   8.0%   10.0%   12.0%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   2018  %  Adop+on   Note: By 2018, the global residential fixed internet population will be 2.5 billion; the number of global TV households will be 1.8 billion. CAGR 2013–2018
  • 94. Cisco Confidential 94© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Residential Market, by 2018: Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 63% (235 million) of Internet users will have fixed residential internet access. 71% (122 million) TV households will be digital TV households. There will be 562 million fixed residential devices and connections (up from 245 million in 2013). Average household will have 3.1 fixed devices and connections (up from 1.5 in 2013).
  • 95. Cisco Confidential 95© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Residential Services By 2018, Online Video Will Grow the Fastest; Social Networking Will Have Highest Adoption Note: By 2018, Latin America residential fixed internet population will be 235 million; the number of Latin America TV households will be 171 million. CAGR 2013–2018 Online     Music   Social   Networking   Online  Video   Online     Gaming   VoIP   Digital  TV   Video  on   Demand   Time  Delayed  TV   0% 5% 10% 15% 20% 25% 30% 0% 20% 40% 60% 80% 100% 2018 % Adoption
  • 96. Cisco Confidential 96© 2013-2014 Cisco and/or its affiliates. All rights reserved. Residential Services Implications / Opportunities Residential Market Dynamics Residential Opportunities for Service Providers •  More / new connections •  Preference for mobility •  Need to monetize increased network demand •  Extend content / service reach across new devices and connections •  Partner and form new eco- systems with OTTPs •  Develop Wi-Fi / mobility plans •  Bolster service portfolio with value-added IoE / M2M applications
  • 97. Cisco Confidential 97© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Consumer Mobile Market, by 2018: Source: Cisco VNI Service Adoption Forecast, 2013–2018 There will be 4.8 billion consumer mobile users (64% of population). There will be 8.9 billion consumer mobile devices and connections. Average consumer mobile user will have 1.8 mobile devices and connections (up from 1.5 in 2013).
  • 98. Cisco Confidential 98© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Consumer Mobile Services By 2018, Consumer LBS Will Grow the Fastest; Mobile Social Networking Will Have the Highest Adoption CAGR 2013–2018 Note: By 2018, the global consumer mobile population will be 4.8 billion. MMS   Mobile  Social   Networking   Mobile     Email   Consumer     LBS   Mobile  Gaming   Mobile  Banking     &  Commerce   Mobile     Video   Mobile  Music   0.0%   5.0%   10.0%   15.0%   20.0%   25.0%   30.0%   35.0%   40.0%   45.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%   2018  %  Adop+on  
  • 99. Cisco Confidential 99© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Consumer Mobile Market, by 2018: Source: Cisco VNI Service Adoption Forecast, 2013–2018 There will be 450 million consumer mobile users (69% of population). There will be 813 million consumer mobile devices and connections. Average consumer mobile user will have 1.8 mobile devices and connections (up from 1.5 in 2013).
  • 100. Cisco Confidential 100© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Consumer Mobile Services By 2018, Consumer LBS Will Grow the Fastest; Mobile Social Networking Will Have the Highest Adoption CAGR 2013–2018 Note: By 2018, Latin America consumer mobile population will be 450 million. MMS Mobile Social Networking Mobile Email Consumer LBS Mobile Gaming Mobile Banking & Commerce Mobile VideoMobile Music 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 10% 20% 30% 40% 50% 60% 70% 80% 2018 % Adoption
  • 101. Cisco Confidential 101© 2013-2014 Cisco and/or its affiliates. All rights reserved. Consumer Mobile Implications / Opportunities Consumer Mobile Market Dynamics Consumer Mobile Opportunities for Service Providers •  More / new devices and connections •  Demand for seamless transition / experience between fixed and mobile •  Demand for Wi-Fi offload and faster speeds •  Need to monetize increased network demand •  Extend reach of traditional / brick and mortar services •  Shared data plans •  Blend service offers with online services / content •  Developing / monetizing Wi-Fi offers •  Partner with device manufacturers / content creators (consider busy /peak demands)
  • 102. Cisco Confidential 102© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Business Market, by 2018: Source: Cisco VNI Service Adoption Forecast, 2013–2018 There will be 2.1 billion business Internet users (62% of global work force). There will be 582 million business mobile users (17% of global work force). There will be 3.9 billion business devices and connections (up from 2.5 billion in 2013). Average business internet user will have 1.8 devices and connections There will be 1.4 billion business mobile device and connections (up from 878 million in 2013). Average business mobile user will have 2.4 mobile devices and connections
  • 103. Cisco Confidential 103© 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Business Services By 2018 Personal Video Conferencing Will Grow the Fastest; Mobile SMS Will Have the Highest Adoption CAGR 2013–2018 Note: By 2018, the global business Internet population will be 2.1 billion; the number of business mobile users will be 582 million. SMS Mobile Email Room Based Video Conferencing IP Telephony Business LBS Audio Conferencing Desktop Video Conferencing Web Conferencing w/o Video -10% 0% 10% 20% 30% 40% 50% 60% -10% 10% 30% 50% 70% 90% 2018 % Adoption
  • 104. Cisco Confidential 104© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Business Market, by 2018: Source: Cisco VNI Service Adoption Forecast, 2013–2018 There will be 205 million business Internet users (68% of global work force). There will be 59 million business mobile users (19% of global work force). There will be 296 million business devices and connections (up from 205 million in 2013). Average business internet user will have 1.4 devices and connections There will be 134 million business mobile device and connections (up from 90 million in 2013). Average business mobile user will have 2.3 mobile devices and connections
  • 105. Cisco Confidential 105© 2013-2014 Cisco and/or its affiliates. All rights reserved. Latin America Business Services By 2018 Personal Video Conferencing Will Grow the Fastest; Mobile SMS Will Have the Highest Adoption CAGR 2013–2018 Note: By 2018, Latin America business Internet population will be 205 million; the number of business mobile users will be 59 million. SMS Mobile EmailRoom Based Video Conferencing IP Telephony Business LBS Audio Conferencing Desktop Video Conferencing Web Conferencing w/o Video -10% 0% 10% 20% 30% 40% 50% 60% 70% -10% 10% 30% 50% 70% 90% 110% 2018 % Adoption
  • 106. Cisco Confidential 106© 2013-2014 Cisco and/or its affiliates. All rights reserved. Business Services Implications / Opportunities Business Market Dynamics Business Segment Opportunities for Service Providers •  More / new devices and connections—growing demand for BYOD •  Low penetration of mobile devices •  Growing demand for service transition from fixed to mobile •  Premium security •  Enhance productivity, customer support •  Cloud services and storage— network, computing, infrastructure •  Offer vertical specific IoE / M2M services •  Blending and bundling with other services
  • 107. Cisco Confidential 107© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 108. Cisco Confidential 108© 2013-2014 Cisco and/or its affiliates. All rights reserved. Busy Hour vs. Average Hour Internet Traffic Driven by Video, Busy Hour Grows Faster Than Average Hour Traffic (Gbps) 0 200 400 600 800 1,000 1,200 2013 2014 2015 2016 2017 2018 Average Hour Busy Hour Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 28% CAGR 23% CAGR
  • 109. Cisco Confidential 109© 2013-2014 Cisco and/or its affiliates. All rights reserved. Busy Hour vs. Average Hour Internet Traffic (LATAM) Driven by Video, Busy Hour Grows Faster Than Average Hour Traffic (Gbps) 0 10 20 30 40 50 60 70 2013 2014 2015 2016 2017 2018 Average Hour Busy Hour Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 26% CAGR 20% CAGR
  • 110. Cisco Confidential 110© 2013-2014 Cisco and/or its affiliates. All rights reserved. Busy Hour vs. Average Hour Internet Traffic (Brazil) Driven by Video, Busy Hour Grows Faster Than Average Hour Traffic (Gbps) 0 5 10 15 20 25 30 35 40 2013 2014 2015 2016 2017 2018 Average Hour Busy Hour Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 24% CAGR 19% CAGR
  • 111. Cisco Confidential 111© 2013-2014 Cisco and/or its affiliates. All rights reserved. Busy Hour versus Average Hour Busy Hour Will Be 3.3x Higher Than Average Hour by 2018 Ratio of Busy Hour to Average Hour Traffic 2.7 2.5 2.5 3.0 2.7 2.3 2.6 3.3 3.2 3.2 3.5 3.4 2.9 3.2 1.0 1.5 2.0 2.5 3.0 3.5 4.0 Global APAC LATAM NA WE CEE MEA Source: Cisco VNI Global IP Traffic Forecast, 2013–2018
  • 112. Cisco Confidential 112© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 113. Cisco Confidential 113© 2013-2014 Cisco and/or its affiliates. All rights reserved. 1.3B 4.7B 0.7B 5B 0 1 2 3 4 5 6 7 8 9 10 2013 2014 2015 2016 2017 2018 IPv6-Capable Fixed Devices IPv6-Capable Mobile Devices Globally, By 2018, Nearly 50% (10B) of all fixed and mobile devices/connections will be IPv6-capable, up from 16% (2B) in 2013 37% CAGR Number of Devices (B) Source: Cisco VNI Global IPV6 Forecast, 2013–2018
  • 114. Cisco Confidential 114© 2013-2014 Cisco and/or its affiliates. All rights reserved. 0.05B 0.3B 0.1B 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 2013 2014 2015 2016 2017 2018 IPv6-Capable Fixed Devices IPv6-Capable Mobile Devices 0.5B In LATAM: By 2018, Nearly 49% (0.8B) of all fixed and mobile devices/connections will be IPv6-capable, up from 15% (0.1B) in 2013 39% CAGR Number of Devices (B) Source: Cisco VNI Global IPV6 Forecast, 2013–2018
  • 115. Cisco Confidential 115© 2013-2014 Cisco and/or its affiliates. All rights reserved. Central/Eastern Europe 794 Million by 2018 142 Million in 2013 41% CAGR North America 2 Billion by 2018 367 Million in 2013 40% CAGR Source: Cisco VNI Global IPV6 Forecast, 2013–2018 Cisco Confidential 115© 2013-2014 Cisco and/or its affiliates. All rights reserved. IPv6-Capable Fixed/Mobile Devices Forecast, 2013-2018 Western Europe 2 Billion by 2018 445 Million in 2013 31% CAGR Asia Pacific 4 Billion by 2018 760 Million in 2013 37% CAGR Latin America 821 Million by 2018 160 Million in 2013 39% CAGR Middle East & Africa 702 Million by 2018 151 Million in 2013 36% CAGR
  • 116. Cisco Confidential 116© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 117. Cisco Confidential 117© 2013-2014 Cisco and/or its affiliates. All rights reserved. Usage Limits: Fixed vs. Mobile Globally, More Mobile than Fixed Users Are Impacted by Usage Limits Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Country % Broadband HH > 250 GB % Mobile Users > 2 GB Global 2.1% 3.8% North America 4.7% 21.6% Western Europe 1.6% 9.5% Asia Pacific 1.8% 2.3% Central and Eastern Europe 1.3% 0.9% Latin America 2.4% 1.0% Middle East and Africa 0.1% 1.0%
  • 118. Cisco Confidential 118© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco VNI Web Sites •  Press Release •  White Papers / FAQs •  Cisco VNI Web-based Tools / Free Apps IP Traffic Forecast inquiries: traffic-inquiries@cisco.com Service Adoption Forecast inquiries: ask-vnisa@cisco.com IP Traffic Forecast: http://www.cisco.com/go/vni Service Adoption Forecast: http://www.cisco.com/go/vnisa Source: Cisco VNI Global IPV6 Forecast, 2013–2018
  • 119. Thank you.
  • 120. Cisco Confidential 120© 2013-2014 Cisco and/or its affiliates. All rights reserved. World Cup Traffic Estimate: Nearly 70 TB Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 30,000 passengers on daily commuter trains for one hour would generate over 30 terabytes of Internet traffic. 30,000 passengers on multiple 7-hour flights round-trip would generate over 12 terabytes of Internet traffic. 60,000 spectators in Itaquerão Stadium for 120 hours would generate over 25 terabytes of Internet traffic.
  • 121. Cisco Confidential 121© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 122. Cisco Confidential 122© 2013-2014 Cisco and/or its affiliates. All rights reserved. North America 1.7-fold Growth 12% Latin America 6.7-fold Growth 5% Western Europe 1.7-fold Growth 7% Middle East & Africa 2.1-fold Growth 1% Central/Eastern Europe 2-fold Growth 40% Asia Pacific 1.8-fold Growth 42% Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Cisco Confidential 122© 2013-2014 Cisco and/or its affiliates. All rights reserved. Fiber to the Home (FTTH) Connection Penetration Japan and South Korea to Have 82% and 71% FTTH/B by 2018
  • 123. Cisco Confidential 123© 2013-2014 Cisco and/or its affiliates. All rights reserved. VNI Forecast Update, 2013–2018 Top 10 Broadband Networking Trends 1 Device Transitions Alter Network Demand/Use 2 M2M Growth Drives the Reality of IoE 3 Broadband Speeds: Fixed versus Wi-Fi 4 Wi-Fi Dominates Access Technology 5 Content Delivery Networks (CDNs) & Traffic Topology 6 IP Video Traffic Analysis (SD, HD & UHD Trends) 7 Residential, Business & Consumer Mobile Service Adoption 8 Peak versus Average IP Traffic Growth 9 IPv6 Shows Continued Global Adoption 10 Tiered Pricing: Comparing Mobile & Fixed Data Caps
  • 124. Cisco Confidential 124© 2013-2014 Cisco and/or its affiliates. All rights reserved. Growing Definition of Global Internet Video Ultra-HD Internet Video Will Account for 8% of Traffic in 2018 Source: Cisco VNI Global IP Traffic Forecast, 2013–2018 Petabytes per Month 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 2013 2014 2015 2016 2017 2018 Ultra-High Def (UHD) Video (0.05%, 8%) High Def (HD) Video (24%, 46%) Standard Def (SD) Video (76%, 46%) 30% CAGR 2013–2018 * Figures (n) refer to 2013, 2018 traffic share
  • 125. Cisco Confidential 125© 2013-2014 Cisco and/or its affiliates. All rights reserved. Internet Video Micro Video Making an Impact; Asia Leads Long Form Video Viewing 0% 2% 0% 0% 0% 2% 1% 85% 83% 23% 21% 51% 75% 75% 11% 7% 77% 78% 36% 18% 22% 4% 7% 0% 1% 13% 6% 2% 0% 100% 3% 13% 6% 1% 5% 13% 9% 95% 84% 37% 40% 82% 79% 85% 2% 3% 58% 59% 12% 7% 6% 0% 1% 0% 0% 2% 1% 0% 0% 100% Share of Video Minutes Share of Videos Viewed
  • 126. Cisco Confidential 126© 2013-2014 Cisco and/or its affiliates. All rights reserved. Netflix — U.S. and Global Long Form Video Subscription Site Generates 22 PB per Day Netflix is video subscription service featuring long-form, professionally produced content. Netflix users view almost 13 billion minutes of video per month on PCs alone, with additional viewing on other platforms, resulting in over 22 petabytes per day of Internet traffic. The bulk of Netflix viewing is TV-based. 22 Petabytes per Day SERVICE TRAFFIC
  • 127. Cisco Confidential 127© 2013-2014 Cisco and/or its affiliates. All rights reserved. FC2 — Japan Video Sharing Site Generates 18 PB per Day FC2 is a video-sharing site in Japan. Historically it has been known to allow “controversial” content, including pirated videos. FC2 users view almost 36 billion minutes of video per month, resulting in over 18 petabytes per day of Internet traffic. FC2 ranks #2 globally for overall traffic. 18 Petabytes per Day SERVICE TRAFFIC
  • 128. Cisco Confidential 128© 2013-2014 Cisco and/or its affiliates. All rights reserved. Youku Tudou — China Online Video Site Generates 17 PB per Day Youku Tudou is China’s largest online video site, the result of a merger of Youku and Tudou in 2012. Content on Youku was initally user- generated, but the company is now focused on professionally produced videos, licensed from over 1,500 content partners. Youku Tudou users view almost 35 billion minutes of video per month, resulting in over 17 petabytes per day of Internet traffic. Youku Tudou ranks #3 globally for overall traffic. 17 Petabytes per Day SERVICE TRAFFIC
  • 129. Cisco Confidential 129© 2013-2014 Cisco and/or its affiliates. All rights reserved. Niconico (Dwango) — Japan Social Video Sharing Site Generates 15 PB per Day Niconico is a video-sharing site with strong social viewing features. Video tags are crowd-sourced and overlaid onto the video. Niconico has 25 million users who view almost 32 billion minutes of video per month, resulting in over 15 petabytes per day of Internet traffic. Niconico ranks #2 in Japan and #4 globally for overall video minutes, as well as traffic. 15 Petabytes per Day SERVICE TRAFFIC
  • 130. Cisco Confidential 130© 2013-2014 Cisco and/or its affiliates. All rights reserved. QQLive (Tencent)—China Live Social Television Application Generates 5 PB per Day Tencent’s QQLive is a live video streaming application. QQLive provides two modes to view, community mode and player mode. Community mode integrates chat room and forum. QQLive has 200 million users who view almost 20 billion minutes of video per month, resulting in over 5 petabytes per day of Internet traffic. Tencent/QQLive ranks #5 in China and #9 globally for overall traffic. 5 Petabytes per Day SERVICE TRAFFIC
  • 131. Cisco Confidential 131© 2013-2014 Cisco and/or its affiliates. All rights reserved. Ustream – U.S. Live and Ambient Video Site Generates 2 PB per Day Ustream is a live video-sharing site. Contributors can use Ustream to broadcast events, games, and other content, live. SERVICE Ustream has 15 million users who view 2 billion minutes of video per month, resulting in over 2 petabytes per day of Internet traffic. Ustream ranks #16 globally for overall traffic. TRAFFIC 2 Petabytes per Day
  • 132. Cisco Confidential 132© 2013-2014 Cisco and/or its affiliates. All rights reserved. Twitch Media—U.S. Online Spectator Gaming Site Generates 1 PB per Day Twitch is a live video-sharing site for gamers. Spectators can tune in to watch contributors playing games in real time. Twitch has 45 million users who view almost 5 billion minutes of video per month, resulting in over 1 petabyte per day of Internet traffic. Twitch ranks #10 in the US, #11 in the UK for overall video minutes, and #18 globally. Twitch ranks #16 globally for number of videos viewed, and #30 for total traffic generated. 1 Petabyte per Day SERVICE TRAFFIC

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