Global cloud index 2012-2107, Latin America

1. Cisco Global Cloud Index,
2012–2017
Latin America
Under Embargo Until October 15, 2013
October 2013
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Cisco Public
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1

2. Forecasting Global Cloud Traffic / Gauging Cloud Transformation
Global Cloud Index
Global Data Center/Cloud Trends
Global Cloud Readiness
Broadband Penetration
Upload / Download Speeds
Network Latency
40 TBs of Monthly Traffic
from 10 Data Centers
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Over 90M Speed Tests from
150 Countries
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2

3. Data Distinctions and Overlap of 2017 Traffic Forecasts
Visual Networking Index (VNI)
A
+
B
=
1.4 ZBs
A Non-Data
Center Traffic
NOT included in GCI
Global Cloud Index (GCI)
D
5.9 ZBs
C
0.5 ZBs
B
1.3 ZBs
B Data Centerto-User Traffic
This is the overlap
between VNI and GCI
A
130
EBs
B
+
C
+
D
= 7.7 ZBs
B Data Centerto-User Traffic
This is the overlap
between VNI and GCI
C Data Centerto-Data Center
Traffic
Traffic that flows from
data center to data
center
D Within Data
Center
Traffic that remains
within the data center
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4. Updated Forecast and Analysis (2012 - 2017)
Data Center and Cloud Traffic
• Growing global data center traffic volumes
• Increasing percentage of global cloud traffic
Workload Transition and Cloud Examples
• Increasing virtualization / apps to the cloud
• Consumer and business cloud examples
Cloud Readiness
• Comparing regional networking metrics
• Identifying cloud service requirements
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5. © 2013 Cisco and/or its affiliates. All rights reserved.
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6. Data Center Traffic Triples from 2012 to 2017
25% CAGR 2012–2017
9.0
7.7 ZB
8.0
Zettabytes / Year
7.0
6.4 ZB
6.0
5.2 ZB
5.0
4.2 ZB
4.0
3.0
3.3 ZB
2.6 ZB
2.0
1.0
0.0
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2012
2013
2014
2015
2016
2017
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6

7. Data Center Traffic Grows 2.4-Fold from 2012 to 2017
19% CAGR 2012–2017
0.5
0.5
446 EB
Zettabytes / Year
0.4
393 EB
0.4
344 EB
0.3
295 EB
0.3
242 EB
0.2
188 EB
0.2
0.1
0.1
0.0
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2012
2013
2014
2015
2016
2017
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7

8. Traffic Equivalencies
107 Trillion Hours
streaming music
19 Trillion Hours
web conferencing
~19 months of
continuous music
streaming for the
world’s population
14 hours of web
conferencing
everyday annually
for the world’s
workforce
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8 Trillion Hours
HD video streaming
~3 hours of streamed
HD video everyday
annually for the
world’s population
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9. Most Data Center Events/Content Stays Within the Data Center
A Within Data Center (76%)
Storage, production
and development
data, authentication
Data Centerto-User
17%
Data Centerto-Data
Center
7%
B Data Center-to- Data Center (7%)
Within
Data Center
76%
Replication,
inter-database
links
C Data Center-to-User (17%)
Web, email,
internal VoD,
WebEx, et al.
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2012
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9

10. Applies Industry-Standard Cloud Computing Definition
Five essential characteristics
of cloud computing:

 On-demand self-service

 Broad network access

 Resource pooling

 Rapid elasticity or expansion

 Measured service
Source: National Institute of Standards and Technology
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2012
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11. Cloud Accounts for Over Two-Thirds of Data Center Traffic by 2017
25% CAGR 2012–2017
9.0
8.0
Zettabytes / Year
7.0
Cloud Data Center (35% CAGR)
Traditional Data Center (12% CAGR)
69%
6.0
5.0
4.0
3.0
2.0
1.0
46 %
31%
54%
0.0
2012
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2013
2014
2015
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2017
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12. Cloud Accounts for Over Two-Thirds of Data Center Traffic by 2017
19% CAGR 2012–2017
0.5
Cloud Data Center (31% CAGR)
0.4
Zettabytes / Year
0.5
Traditional Data Center (6% CAGR)
67%
0.4
0.3
0.3
0.2
0.2
41 %
0.1
0.1
33%
59%
0.0
2012
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2013
2014
2015
2016
2017
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12

13. Cloud Traffic Will Grow 4.5 Fold from 2012 to 2017
35% CAGR 2012–2017
6.0
5.3 ZB
5.0
Zettabytes / Year
4.2 ZB
4.0
3.2 ZB
3.0
2.4 ZB
2.0
1.8 ZB
1.2 ZB
1.0
0.0
2012
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2013
2014
2015
2016
2017
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13

14. Cloud Traffic Will Grow 3.9 Fold from 2012 to 2017
31% CAGR 2012–2017
0.4
298 EB
Zettabytes / Year
0.3
249 EB
0.3
203 EB
0.2
159 EB
0.2
117 EB
0.1
77 EB
0.1
0.0
2012
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2013
2014
2015
2016
2017
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14

15. APAC Almost Equals North America’s Cloud Traffic by 2017
North America
Western Europe
Central/Eastern Europe
2012: 469 Exabytes
2017: 1.9 Zettabytes
CAGR 32%
2012: 225 Exabytes
2017: 770 Exabytes
CAGR 28%
2012: 69 Exabytes
2017: 325 Exabytes
CAGR 36%
Latin America
Middle East & Africa
Asia Pacific
2012: 77 Exabytes
2017: 298 Exabytes
CAGR 31%
2012: 17 Exabytes
2017: 157 Exabytes
CAGR 57%
2012: 319 Exabytes
2017: 1.9 Zettabytes
CAGR 43%
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2012
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15

16. Consumer Cloud Traffic Grows Faster than Business Cloud Traffic
35% CAGR 2012–2017
6.0
Zettabytes / Year
5.0
Business Cloud Data
Center (31% CAGR)
4.0
Consumer Cloud Data
Center (36% CAGR)
19%
3.0
81%
2.0
1.0
22%
78%
0.0
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2012
2013
2014
2015
2016
2017
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16

17. Consumer Cloud Traffic Grows Faster than Business Cloud Traffic
31% CAGR 2012–2017
0.4
Zettabytes / Year
0.3
Business Cloud Data
Center (30% CAGR)
0.3
Consumer Cloud Data
Center (31% CAGR)
22%
0.2
0.2
78%
0.1
23%
0.1
77%
0.0
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2012
2013
2014
2015
2016
2017
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17

18. Traffic Will Increase 12-Fold from 2012 to 2017
63% CAGR 2012–2017
25
Exabytes / Year
20
15
10
5
0
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2012
2013
2014
2015
2016
2017
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18

19. Traffic Will Increase 8-Fold from 2012 to 2017
51% CAGR 2012–2017
0.45
0.40
Exabytes / Year
0.35
0.30
0.25
0.20
0.15
0.10
0.05
0.00
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2012
2013
2014
2015
2016
2017
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20. © 2013 Cisco and/or its affiliates. All rights reserved.
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21. Nearly Two-thirds of all Workloads Will Be Cloud-based by 2017
18% CAGR 2012–2017
200
Cloud Data Center (30% CAGR)
Installed Workloads in Millions
180
160
Traditional Data Center (6% CAGR)
63%
140
120
100
51%
80
60
40
39%
37%
49%
61%
20
0
2012
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2013
2014
2015
2016
2017
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21

22. Nearly Two-thirds of all Workloads Will Be Cloud-based by 2017
14% CAGR 2012–2017
9
Installed Workloads in Millions
Cloud Data Center (28% CAGR)
8
Traditional Data Center (3% CAGR)
7
62%
6
5
51%
4
3
36%
2
38%
49%
64%
1
0
2012
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2013
2014
2015
2016
2017
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22

23. Data Center Workloads Per Server: Cloud Outpaces
Traditional 7-fold by 2017
Workloads to Non-Virtualized Server Ratio
18.0
Traditional Data Center
16.0
Cloud Data Center
14.0
12.0
7X More
Workloads /
Server
10.0
8.0
6.0
4X More
Workloads /
Server
4.0
2.0
2012
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2013
2014
2015
2016
2017
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23

24. Data Center Workloads Per Server: Cloud Outpaces Traditional
7-fold by 2017
Workloads to Non-Virtualized Server Ratio
8.0
Traditional Data Center
7.0
Cloud Data Center
6.0
4X More
Workloads /
Server
5.0
4.0
3.0
2X More
Workloads /
Server
2.0
1.0
2012
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2013
2014
2015
2016
2017
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24

25. Middle East & Africa Workloads Grow 6-Fold from 2012 to 2017
North America Will Have the Largest Share of Cloud Workloads by 2017
North America
Western Europe
Central/Eastern Europe
2012: 15.2 M
2017: 48.2 M
CAGR 26%
2012: 7.0 M
2017: 20.8 M
CAGR 24%
2012: 1.4 M
2017: 5.2 M
CAGR 31%
Latin America
Middle East & Africa
Asia Pacific
2012: 1.5 M
2017: 4.9 M
CAGR 28%
2012: 0.5 M
2017: 2.9 M
CAGR 45%
2012: 6.8 M
2017: 36.5 M
CAGR 40%
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26. Single Digit Growth for Traditional Workloads in Most Regions
North America
Western Europe
Central/Eastern Europe
2012: 21.5 M
2017: 27.2 M
CAGR 5%
2012: 10.6 M
2017: 12.1 M
CAGR 3%
2012: 2.6 M
2017: 3.4 M
CAGR 6%
Latin America
Middle East & Africa
Asia Pacific
2012: 2.6 M
2017: 3.0 M
CAGR 3%
2012: 1.0 M
2017:1.9 M
CAGR 13%
2012: 12.9M
2017: 22.1 M
CAGR 11%
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27. Music Streaming
Multi-player Gaming
Social Media
HDTV
Video Streaming
Email/IM
Online Shopping
Smart Home
Cloud Traffic
5.8 GB / hour / HH
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28. Desktop Video Conferencing
Financial Reports
Calendaring/Email
Streaming Training Video
Order Syncing
Smart Warehouse
Cloud Traffic
4.1 GB / hour/ SB
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29. Streaming Audio
Web Browsing
Streaming
Long-form Video
Streaming
Short-form Video
Navigation (LBS)
Smart Car
Cloud Traffic
per Car
2.1 GB / hour/ car
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30. © 2013 Cisco and/or its affiliates. All rights reserved.
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31. Business & Consumer Apps/Network Requirements
Basic Cloud Apps
Intermediate Cloud Apps
Advanced Cloud Apps
Network Requirements:
Network Requirements:
Network Requirements:
Download Speed:
Up to 750 kbps
Download Speed:
751–2,500 kbps
Download Speed:
Higher than 2,500 kbps
Upload Speed:
Up to 250 kbps
Upload Speed:
251–1,000 kbps
Latency: Above 160 ms
Latency: 159 - 100 ms
Upload Speed:
Higher than 1,000 kbps
Latency: Less than 100 ms
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32. Supporting Business & Consumer Applications Today on Fixed
Networks (Non-Concurrent Apps)
Basic Cloud
Application Ready
Intermediate Cloud
Application Ready
Advanced Cloud
Application Ready
CEE
Hi
Kazakhstan APAC
UAE
WE
NA
Kuwait
Average
Broadband
Speed
LATAM
MEA
Lo
Hi
Lo
Latency
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33. Supporting Business & Consumer Applications Today on Mobile
Networks (Non-Concurrent Apps)
Basic Cloud
Application Ready
Advanced Cloud
Application Ready
Intermediate Cloud
Application Ready
Singapore
Denmark
Hi
Hong Kong
Netherlands
NA
CEE
Average
Broadband
Speed
UAE
WE
APAC
MEA
Mexico
LATAM
Lo
Hi
Lo
Latency
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34. Business & Consumer Network Requirements for Concurrent Apps
Basic Cloud Apps
Concurrent Support
Intermediate Cloud Apps
Concurrent Support
Advanced Cloud Apps
Concurrent Support
Network Requirements:
Network Requirements:
Network Requirements:
Download Speed:
~1900 kbps
Download Speed:
~7,000 kbps
Download Speed:
~21,000 kbps
Upload Speed:
~2,600 kbps
Upload Speed:
~9,000 kbps
Latency: Less than 100 ms
Upload Speed:
~600 kbps
Latency: Above 160 ms
Latency: 159 - 100 ms
•
Video Chat /
Conferencing
•
Virtual Office
•
Connected
Education/ Medicine
•
HD video chat
•
Email / IM
•
File Sharing
•
Social Networking
•
Web-Conferencing
•
•
•
SD Video and
Music Streaming
Multi-player
Gaming
HD audio
conferencing
•
Multi-media Social
Networking
•
HD video
conferencing
•
ERP/CRM
•
•
HD Video and
Music Streaming
Stream super HD
video
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•
Personal Content
Locker
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35. Supporting Business & Consumer Applications Today on Fixed
Networks (Concurrent Apps)
Basic Cloud
Application Ready
Intermediate Cloud
Application Ready
Advanced Cloud
Application Ready
Hong Kong
Korea
Hi
Lithuania
Romania
Luxembourg
Sweden
CEE
APACWE
USA
NA
Average
Broadband
Speed
UAE
Uruguay
LATAM
MEA
Lo
Hi
Lo
Latency
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35

36. Supporting Business & Consumer Applications Today on Mobile
Networks (Concurrent Apps)
Basic Cloud
Application Ready
Intermediate Cloud
Application Ready
Advanced Cloud
Application Ready
Hong
Kong
Singapore
Hi
UAE
NA
Kuwait
CEE
Average
Broadband
Speed
WE
APAC
MEA
LATAM
Lo
Hi
Lo
Latency
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36

37. Fixed Broadband Penetration
90%
APAC—Asia Pacific
CEE—Central & Eastern Europe
LATAM—Latin America
MEA—Middle East and Africa
NA
NA—North America
WE
WE—Western Europe
80%
70%
60%
50%
40%
CEE
30%
LATAM
20%
APAC
10%
MEA
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mobile Broadband Penetration
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38. Fixed Broadband Penetration
90%
APAC—Asia Pacific
CEE—Central & Eastern Europe
LATAM—Latin America
MEA—Middle East and Africa
NA—North America
WE—Western Europe
80%
70%
60%
NA
WE
50%
CEE
40%
LATAM
APAC
30%
20%
MEA
10%
0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mobile Broadband Penetration
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39. Projected Regional Growth Rates from 2012 to 2017
Fixed Broadband Penetration
Increase
25%
APAC—Asia Pacific
CEE—Central & Eastern Europe
LATAM—Latin America
MEA—Middle East and Africa
NA—North America
WE—Western Europe
20%
CEE
15%
NA
10%
APAC
MEA LATAM
5%
WE
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Mobile Broadband Penetration Increase
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40. Regional Mobile & Fixed Device Ownership and M2M Connections
Average Fixed Devices/
Connections per User
7
APAC—Asia Pacific
CEE—Central & Eastern Europe
LATAM—Latin America
MEA—Middle East and Africa
NA—North America
WE—Western Europe
6
NA
5
4
WE
3
APAC
2
CEE
LATAM
MEA
1
1.50
1.55
1.60
1.65
1.70
1.75
1.80
1.85
1.90
Average Mobile Devices / Connections per User
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41. Regional Mobile & Fixed Device Ownership and M2M Connections
9
APAC—Asia Pacific
CEE—Central & Eastern Europe
LATAM—Latin America
MEA—Middle East and Africa
NA—North America
WE—Western Europe
Average Fixed Devices/
Connections per User
8
7
6
NA
WE
5
4
APAC
3
LATAM
CEE
2
MEA
1
-
-
0.50
1.00
1.50
2.00
2.50
3.00
3.50
Average Mobile Devices / Connections per User
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42. Projected Regional Growth Rates from 2012 to 2017
Increase in Average Fixed
Devices/ Connections per User
3.5
APAC—Asia Pacific
CEE—Central & Eastern Europe
LATAM—Latin America
MEA—Middle East and Africa
NA—North America
WE—Western Europe
3.0
2.5
NA
WE
2.0
APAC
1.5
LATAM CEE
1.0
MEA
0.5
-
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
Increase in Average Mobile Devices / Connections per User
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43. 2nd
Mean
4th
DL 12.9
3rd
Median
2nd
Mbps
DL 10.7 Mean Median
Mbps UL 3.6
UL
Mbps
1.8
Mbps
North
America
1st
Mean
DL 14.3
Mbps
4th
2nd
Median Mean
4th
DL 9.5 UL 3.3
Mbps Mbps Median
UL 1.3
Mbps
3rd
Mean
DL 11.4
Mbps
Western
Europe
Latin
America
5 th
Mean
5 th
DL 4.9 Median
Mbps DL 3.4
Mbps
Central and
Eastern Europe
Middle East
& Africa
Asia
Pacific
th
th
5
Mean
UL 1.3
Mbps
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1st
Median
3rd
1st
Median Mean UL 3.0
DL 7.1 UL 7.1 Mbps
Mbps Mbps
5 th
Median
UL 0.6
Mbps
6
6 th
Mean
Median
DL 3.0
Mbps DL 2.2
Mbps
th
6
Mean
UL 1.1
Mbps
6 th
Median
UL 0.4
Mbps
4 th
Mean
DL 10.3
Mbps
4 th
Median
DL 6.8
Mbps
2 nd
Mean
UL 6.1
Mbps
2 nd
Median
UL 2.2
Mbps
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44. 1st
Mean
2nd
DL 10.0
1st
Mean
Mbps Median UL 4.2
DL 8.3 Mbps
Mbps
1st
Median
UL 2.0
Mbps
North
America
4th
2 nd
Mean
Median UL 2.7
DL 6.1 Mbps
Mbps
3rd
Median
UL 1.3
Mbps
3 rd
Mean
DL 7.0
Mbps
Western
Europe
Latin
America
5 th
Mean
DL 3.2
Mbps
2 nd
Mean
DL 8.0
Mbps
5 th
Median
DL 1.9
Mbps
6 th
Mean
UL 1.1
Mbps
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3rd
1st
Median Mean
DL 4.9 UL 5.0
Mbps
Mbps
Central and
Eastern Europe
Middle East
& Africa
5 th
Median
UL 0.6
Mbps
6 th
Mean
DL 2.7
Mbps
2 nd
Median
UL 1.8
Mbps
6 th
Median
DL 1.7
Mbps
5 th
Mean
UL 1.3
Mbps
Asia
Pacific
4 th
Mean
DL 4.6
Mbps
6 th
Median
UL 0.5
Mbps
4 th
Median
DL 3.1
Mbps
3 rd
Mean
UL 3.2
Mbps
4 th
Median
UL 1.2
Mbps
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45. 3rd
Mean
3rd
2nd
DL 12.1
Median Mean
Mbps
2nd
DL 9.6 UL 9.1
Median
Mbps Mbps
UL 7.3
Mbps
North
America
2nd
Mean
nd
DL 13.1 2
Median
3rd
Mbps
DL 10.4 Mean
3rd
Mbps UL 8.7 Median
Mbps UL 7.0
Mbps
Western
Europe
Latin
America
4 th
Mean
DL 7.8
Mbps
1st
Mean
DL 16.8
1st
Mbps Median
1st
DL 13.4 Mean
1st
Mbps UL 11.4
Median
Mbps UL 9.1
Mbps
4 th
Median
DL 6.3
Mbps
5 th
Mean
UL 5.7
Mbps
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Central and
Eastern Europe
Middle East
& Africa
5 th
Median
UL 4.6
Mbps
6th
Mean
DL 2.3
Mbps
6 th
Median
DL 1.9
Mbps
6 th
Mean
UL 1.1
Mbps
Asia
Pacific
6 th
Median
UL 0.9
Mbps
5th
Mean
DL
6.7
5 th
Median
DL
5.3
4 th
4 th
Mean Median
UL
UL
6.1
4.9
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46. 1st
Mean
DL 4.6
Mbps
2nd
Median
DL 2.8
Mbps
2nd
Mean
UL 2.5
Mbps
3rd
Median
UL 1.1
Mbps
North
America
1st
Median
DL 2.9
Mbps
3rd
Mean
UL 2.0
Mbps
1st
Median
UL 1.2
Mbps
2nd
Mean
DL 4.1
Mbps
Western
Europe
Latin
America
6 th
Mean
DL 1.3
Mbps
3rd
Mean
DL 3.9
Mbps
6 th
Median
DL 1.0
Mbps
6 th
Mean
UL 1.0
Mbps
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2nd
1st
Mean Median
3rd
UL 3.0 UL 1.1
Median
Mbps
DL 2.4 Mbps
Mbps
Central and
Eastern Europe
Middle East
& Africa
6 th
Median
UL 0.4
Mbps
4 th
Mean
DL 3.3
Mbps
4 th
Median
DL 2.3
Mbps
4 th
Mean
UL 1.6
Mbps
Asia
Pacific
4 th
Median
UL 0.5
Mbps
5 th
Mean
DL 2.1
Mbps
5 th
Median
DL 1.5
Mbps
5 th
Mean
UL 1.4
Mbps
5 th
Median
UL 0.7
Mbps
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47. Fixed Network Movers and Shakers
Aruba
Brazil
Top Countries
Colombia
Most Improved
Dominican Republic
Cayman Islands
Ecuador
Chile
Jamaica
Colombia
Mexico
Ecuador
Panama
Mexico
Paraguay
Puerto Rico
2013
2012 to 2013
Puerto Rico
U.S Virgin Islands
Uruguay
Uruguay
Venezuela
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48. Mobile Network Movers and Shakers
Aruba
Top Countries
Bahamas
Brazil
Most Improved
Chile
Barbados
Colombia
Belize
Costa Rica
Mexico
Puerto Rico
Dominican Republic
2012 to 2013
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Suriname
Mexico
Uruguay
2013
Puerto Rico
Cisco Public
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49. Forecasting and Analysis
Data Center
and Cloud
Traffic
Workload
Transition
and Cloud
Examples
• By 2017, global data center traffic will reach 7.7 ZBs/year (3X growth)
• By 2017, cloud traffic will reach 5.3 ZBs/year (5X growth)
• Over two-thirds of all data center traffic will be cloud-based by 2017
• Nearly two-thirds of all workloads will be processed in the cloud by 2017
• By 2017, average workloads per cloud server will be 4X greater than
traditional server
• MEA cloud workloads will have 6X growth from 2012 to 2017; NA
will have the largest share of cloud workloads by 2017
• CEE will have the highest growth in fixed and mobile broadband
penetration between 2012-2017;
Cloud
Readiness
• Fixed Networks—Intermediate cloud apps: MEA; Advanced cloud
apps: APAC, CEE, NA, LATAM and WE
• Mobile Networks—Basic cloud apps: APAC, LATAM, MEA;
Intermediate cloud apps: CEE, NA, WE
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50. Where to Find More Information / Direct Questions
Public URL: www.cisco.com/go/cloudindex
•
•
•
•
•
•
Media Release
GCI White Paper
Cloud Readiness Report
GCI Q&A
GCI Highlights Tool
Cloud Readiness Tool
Please direct Global Cloud Index questions to:
traffic-inquiries@cisco.com
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51. Thank you.
© 2013 Cisco and/or its affiliates. All rights reserved.
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51

52. Content
Providers
ISP Backbone /
Regional Area
Network
3 ms
55 ms
ISP
Access
25 ms
Latency increases by 1 ms
for each additional 150
miles travelled
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53. © 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Public
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54. © 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Public
54

55. Spanning a Range of End-User and Network Requirements
Cloud-based Healthcare
Remote vital signs monitoring
Web conferencing consultations
Medical image transfers
Remote Surgery/Telesurgery
Cloud-based Education
Web-based tutorials
Collaborative learning spaces
Desktop video instruction
Interactive remote classrooms (TP)
Cloud-based Manufacturing
Real-time communications (chat/IM)
Inventory management
CAD/CAM Collaborative designing
HD business conferencing (TP)
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56. Fixed
Uruguay
Aruba
Chile
Mexico
Brazil
Cayman Islands
Puerto Rico
Colombia
U.S Virgin
Islands
Ecuador
© 2013 Cisco and/or its affiliates. All rights reserved.
Most Improved (Y/Y)
Uruguay
Paraguay
Mexico
Dominican Republic
Puerto Rico
Ecuador
Colombia
Panama
Venezuela
Jamaica
Mobile
Uruguay
Mexico
Puerto Rico
Aruba
Barbados
Bahamas
Belize
Suriname
Most Improved
(Y/Y)
Brazil
Mexico
Chile
Colombia
Puerto Rico
Dominican
Republic
Costa Rica
Cisco Public
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57. Thank you.
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