GROCERY IS A PARTICULAR SHOPPING Because... But how communicate the grocery retailers?
EGROCERY IS STILL A LONG WAY Technologists or not econsumers are few. And this is a pity because egrocery offers to customers and grocery retail groups big opportunities: it aggregates customers it shows peculiar market demands (the Chris Andersen Long tail) it allows a bidirectional dialogue, a conversation between customer and retail. Through online channel customers can be listened. But this happens in a perfect world, in the reality ecustomers must face several difficulties, like navigation findability product identification.
MOBILE A SPIME OBJECT Mobile device seems to be the spime object able to connect all the parts of the consumer experience.
Copenhagen, Euroia 2009
From shelves to mobile devices, structures change Maria Cristina Lavazza