Flava is a British music video channel owned by CSC media group Flava plays hip hop, RnB, garage and grunge music. Launched June 2004 Kiss TV is owned by box television Kiss Plays Mainstream music which is urban, dance and RnB Launched June 1998 TV Channel
What gender are you? Boy Girl Do music videos interest you or do you just listen to the tracks? I like watching I just want the song Do you think a hip hop/ RnB Video should have a happy ending? Yes no
How old are you? What sorts of colours would you expect to be in a hip hop/ RnB music video? Most popular answers were Red Black Green White What is your favourite music video and why? Some answers Dan Black –Symphonies Asian Kung Fu Generation – After Dark Vampire Weekend – a-punk Beyonce – if I were a boy Akon – I wana love you
How do you think women should be shown in this video? Most popular answers were Sexy Strippers Respectful How do you think men should be represented in this video? Most popular answers were Sexy In suits and with bling Dominant/ powerful What types of places do you think this film should be shot? Most popular answers were Ghettos/ slums In the club Homes
What genre of music do you like listening to?
What typical features do you expect to see in a hip hop and RnB music video?
Analysis of questionnaire results
The questionnaire shows that most people want a happy ending to the song
Black, white, red and green are important colours to use for this R’n’B video
All the models have to be represented as sexy and desirable
The music video has to have rapping, partying and the models should have bling
R’n’B is a very popular genre
People want to see ghettos and parties
Filmed footage which turned out to be unusable on 11/ 10, then talked about the mistakes and how to improve and get better results with next recording, 12/10
Went to work shop In the Brent City Learning Centre (CLC) on how to use the tri-caster (green screen), 21/10
Spent a lot of time on the research and planning presentation over the weekends, 24-25/10, 31/9-1/11
Presented research and planning presentation to gain feed back on what I should improve on, 2/11
Went to Brent CLC and booked the green scene for Tuesday 3/10 1.30-5.30, 2/11
Filmed a lot of useable footage with the actors using the green screen which went well as they fit their roles, 3/11
Spent more time making improvements on the planning and research presentation 7-8/11
Set recording date with actors but because of a shortage of cameras in the media department, we had to borrow a camera from the drama department, 20/11
Planning mise en scene
Conventional Hip hop and R’n’B mise en scene
People wearing sunglasses, hats, hoodies because of the culture
Bling to show high status and wealth
Wearing dark colours like black and blue
Trainers and hats/ caps
Actors and their mise en scene
Where teenaged couples would be such as in cafes and in the park, places where they can be alone together.
These places must have conventional features such as park benches for the people to sit together like conventional couples.
Tri-Caster/ Green Screen The green screen was used for our video as it is used for other Tinchy Strider videos A white background was chosen as the contrast between the dark colours the actors wear and the white looks good which is conventional for this genre, we also made a black and white version where the actors become further darkened and entirely black on top of the white background so they look like silhouettes
Equipment For Tri-Caster Camera for filming Computer for recording and effects The tripod can easily pivot and pan smoothly, its also on wheels so it can track Sony 1080iHD camera on a tripod Super computer Florescent lastolites lights to help with controlling lighting with diffusion covers on them to prevent harsh shadows
Tri-caster shooting The green screen part filming for the music video happened in this room where we could use this special equipment to add effects to backgrounds