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  • 1. Marques Houston – That Girl
  • 2. Forms and conventions
    • Genre: R’n’B, Pop
    • Video Director:
    • Date Released: March 26, 2003
    • Type Of Video: Performance, Narrative
    • Adherence to R’n’B/pop music
    • video conventions:
    • Choreographed dancing
    • Use of close-ups to show facial expressions
    • Variety of camera techniques
    • Stylish costumes
    • Clear relationship between language and images
    • Jump cutting
    • Flashy jewellery/ bling
    • All the women in the video are sexually provocative
  • 3. Representation
    • The jewellery and the luxury connotes his high status
    • All the women he attracts shows that he’s a desirable male
  • 4. Institutions
    • Marques Houston belongs to the ultimate group entertainment (TUG) which is a subsidiary of universal records. Universal records is one of the big 4, which is an oligopoly over the music industry
    • The song is on YouTube and various other sites
    • 795,096 views on YouTube
  • 5. Audiences
    • Male audiences may receive visual pleasure from looking at the females in the video (the male gaze – Laura Mulvey, feminist film theorist)
    • Male Audiences may identify with Marques in different ways from his mise en scene (uses and gratifications theory – personal identity)
    • The video is also humours because Marques keeps looking at these random girls while he is with his girlfriend and she keeps getting mad at him. The women have the control in this video ( post feminist)
  • 6. Paramore - Crushcrushcrush
  • 7. Forms and conventions
    • Genre: alternative rock
    • Video director: Shane Drake
    • Date released: November 21 2007
    • Type of video: performance, concept
    • Adherence to rock music video
    • conventions:
    • Instruments-guitars and drums
    • Close ups on Singer
    • Dressed casually
    • Break the instruments
    • Energetic and lively videos
    • High key lighting
  • 8. Representation
    • Talented rockers from how they play their instuments themselves
    • Low angle on guitar players show that he has a high status and he is idolized
    • The singer has red hair with yellow ends which shows that the band is doing their own thing and being their own band
  • 9.  
  • 10. Institutions
    • Paramore belongs to Fueled by ramen, which is an independent record label
    • The song is playable on some music video games such as rock band, guitar hero on tour: decade and ultimate band
    • The single won a teen choice award for best rock track
  • 11. Audiences
    • The band is aimed at teenagers which is shown by the way they dress, make their hair and from what they sing about. (uses and gratifications theory – personal identity)
    • People may want to be like her because of how rebellious she is
  • 12. Ne-yo - Mad
  • 13. Forms and conventions
    • Genre: R’n’B
    • Video director: Diane Martel
    • Date released: October 21 2008
    • Type of video: Performance, Narrative
    • Adherence to R’n’B music video
    • conventions:
    • Flashy jewellery/ bling
    • Variety of camera angles
    • Use of close-ups to show
    • facial expressions
    • Stylish costumes
    • Troubled relationships
    • Jump cuts
    • High angle shots
  • 14. Representation
    • He has money which is shown by his stylish clothing
    • He is represented as just human in this video since he has problems and sadness in his life which is more realistic then them being billionaires and having random parties
  • 15. Institution
    • Def jam is the label Ne-yo belongs to which is a subsidiary label to universal music group
    • Reached a peak position of 3 on the UK R’n’B chart
    • Has 17,340,036 views on YouTube
  • 16. Audiences
    • People who relate to him, who have troubled relationships can identify with him so they would want to hear his music which could make them feel like their not alone (personal Identity, uses and gratifications)
  • 17. Tool – Schism
  • 18. Forms and conventions
    • Genre: alternative metal
    • Video director: Adam Jones
    • Date released: 2001
    • Type of video: concept, narrative?
    • Adherence to alternative metal
    • conventions
    • Dystopia
    • Low key lighting
    • Low and high angles
    • Different species
    • Pale, gothic mise en scene
  • 19. Representation Unconventional representation of abnormal humans, it represents these creatures as in pieces which fit together which is what the song is about.
  • 20. Institutions
    • Tool won the Grammy Award for Best Metal Performance for the song in 2002
    • Schism is renowned for its use of uncommon time signatures and the frequency of its meter changes. In one analysis of the song the song alters meter 47 times
    • Tool belongs to tool dissertational which is a subsidiary label of Sony, tool dissertational was created after their law suit in the 1990’s with their record label at the time, volcano entertainment.
  • 21. Audiences People who like abstract and abnormal creatures, the narrative is an unusual way to show a relationship which falls apart, these creatures in the end come together to make one being. The unusualness of this video will keep people watching
  • 22. Gracious K - Migraine Skank
  • 23. Forms and conventions
    • Genre: Hip Hop, dance
    • Video director:
    • Date released: 2009
    • Type of video: performance, narrative
    • Adherence to Hip Hop music video conventions:
    • Choreographed dancing
    • Use of close-ups to show facial
    • expressions
    • Variety of camera techniques
    • Stylish costumes
    • Clear relationship between language
    • and images
    • Jump cutting
    • Flashy jewellery/ bling
    • All the women in the video are sexually
    • provocative
    • Low angle shots
  • 24. Representation Shows that these rappers go to the best parties and people want to be like them because of this and the money He is represented as knowing all the most established people in the music industry and he moves in big social circles
  • 25. Institutions
    • Available on iTunes (original and hot new remixes).
    • Video features N-Dubz, Chipmunk, DJ Ironik, Giggs, Bashy, Diversity (Britain's Got Talent) + Flawless, Cairon (Big Brother), Trevor Nelson & Gemma, Ricky & Melvin, Mistajam, Ras Kwame, Abrantee, Eddie Kadi, Ace & Vis, Tribal Man, Loick, Selah & more!
  • 26. Audiences Shows other famous rap artists which may attract their fans to this song Shows that these rappers go to the best parties and people want to be like them because of this and the money (uses and gratifications theory – personal identity)