Male audiences may receive visual pleasure from looking at the females in the video (the male gaze – Laura Mulvey, feminist film theorist)
Male Audiences may identify with Marques in different ways from his mise en scene (uses and gratifications theory – personal identity)
The video is also humours because Marques keeps looking at these random girls while he is with his girlfriend and she keeps getting mad at him. The women have the control in this video ( post feminist)
People who relate to him, who have troubled relationships can identify with him so they would want to hear his music which could make them feel like their not alone (personal Identity, uses and gratifications)
Tool won the Grammy Award for Best Metal Performance for the song in 2002
Schism is renowned for its use of uncommon time signatures and the frequency of its meter changes. In one analysis of the song the song alters meter 47 times
Tool belongs to tool dissertational which is a subsidiary label of Sony, tool dissertational was created after their law suit in the 1990’s with their record label at the time, volcano entertainment.
Audiences People who like abstract and abnormal creatures, the narrative is an unusual way to show a relationship which falls apart, these creatures in the end come together to make one being. The unusualness of this video will keep people watching
Representation Shows that these rappers go to the best parties and people want to be like them because of this and the money He is represented as knowing all the most established people in the music industry and he moves in big social circles
Available on iTunes (original and hot new remixes).
Video features N-Dubz, Chipmunk, DJ Ironik, Giggs, Bashy, Diversity (Britain's Got Talent) + Flawless, Cairon (Big Brother), Trevor Nelson & Gemma, Ricky & Melvin, Mistajam, Ras Kwame, Abrantee, Eddie Kadi, Ace & Vis, Tribal Man, Loick, Selah & more!
Audiences Shows other famous rap artists which may attract their fans to this song Shows that these rappers go to the best parties and people want to be like them because of this and the money (uses and gratifications theory – personal identity)