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SME World
Tour

By Faisal Laljee

1
Digital Ad Spend in Europe and Western Europe will approach
$50B by 2016 with Mobile Ad Spending close to $7B

eMarketer G...
Smartphone penetration is set to grow 150% by
2016 in these markets

eMarketer Global Media Intelligence Report 2012

3
More than half the population in Latin America and Western
Europe will be on Facebook by 2017
300

Facebook User Growth
21...
Search occupies 46% of the digital advertising market
Rich Media
Sponsorship

Email

Lead Gen
Video

Search

Mobile

Class...
A Digital SME Product strategy for LOCAL needs to consider
the above growth trends in Mobile, Search and Facebook

Search
...
These solutions should connect SME businesses with their
customers across all platforms and devices

7
And give SMEs an easy solution to navigate
across an increasingly fragmented marketplace

8
Customer Segment

9
Tailored Products
Channel Alignment
Market

•
•
•
•

SME Attitudes

•

Protectionist
•
General lack of trust
Need a local partner
to navigate
•
Yet to mature
...
Overcome the cultural differences
@flaljee
flaljee@gmail.com
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Local Social Summit 2013

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SME World Tour

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  • Replace graphs to be provided by Marcio
  • VSBSBMB
  • Medium/Channel – Face to FacePricing – Lower price points in Latin America, specially ArgentinaPartnerships – help lend expertise in market research, customer mindsets etc.
  • Transcript of "Local Social Summit 2013"

    1. 1. SME World Tour By Faisal Laljee 1
    2. 2. Digital Ad Spend in Europe and Western Europe will approach $50B by 2016 with Mobile Ad Spending close to $7B eMarketer Global Media Intelligence Report 2012 2
    3. 3. Smartphone penetration is set to grow 150% by 2016 in these markets eMarketer Global Media Intelligence Report 2012 3
    4. 4. More than half the population in Latin America and Western Europe will be on Facebook by 2017 300 Facebook User Growth 21.7 250 20.9 19.7 Population in millions 57.1 18.2 200 47.2 16.3 41.9 Mexico 14.2 Brazil 29.2 81.4 12.3 22 97.3 Spain 46.5 23.6 24.9 25.9 26.9 29.9 31.4 32.2 33 33.6 28.3 12.8 16.4 18.3 20 21.3 22.6 23.8 2011 2012 2013 2014 2015 2016 2017 16.7 20 Germany UK 22.1 25.6 0 89.4 103.9 69 28.1 50 Argentina 35.7 150 100 52.5 4
    5. 5. Search occupies 46% of the digital advertising market Rich Media Sponsorship Email Lead Gen Video Search Mobile Classifieds These are US numbers but a good proxy for rest of the world Display IAB internet advertising revenue report – April 2013 5
    6. 6. A Digital SME Product strategy for LOCAL needs to consider the above growth trends in Mobile, Search and Facebook Search Mobile Facebook Digital Strategy for SME 6
    7. 7. These solutions should connect SME businesses with their customers across all platforms and devices 7
    8. 8. And give SMEs an easy solution to navigate across an increasingly fragmented marketplace 8
    9. 9. Customer Segment 9
    10. 10. Tailored Products
    11. 11. Channel Alignment
    12. 12. Market • • • • SME Attitudes • Protectionist • General lack of trust Need a local partner to navigate • Yet to mature • No money but willing to try for free • • Different continent mainly due to language Yet to mature Innovative and collaborative • Willing to pay for the right product Lots of players overwhelming them • Closer to the US than rest of Latin America and parts of Europe • Influenced by the US Very open but prefer business in Spanish Sales • Relationship based and F2F • Referral and Relationship based • Still relationshipbased but not as much Product • Simple product focused on value No frills • Room for some value-added features and “cool” factor • Very familiar with complex products •
    13. 13. Overcome the cultural differences
    14. 14. @flaljee flaljee@gmail.com
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