Geekspeak google adwords

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  • Mutual benefit
  • Mutual benefit
  • Mutual benefit
  • Mutual benefit

Transcript

  • 1. GEEKSPEAK:GOOGLEADWORDSHUIMING LI(FLAIR)MCDMKATHY GILL,COM585ANOV.14.2012
  • 2. What is GOOGLE AdWords
  • 3. GOOGLE AdWords Features• Advertisers create ads and choose keywords• Pay-per-click: pay only for results• Target the right user in the right context • Contextual targeting technology • Placement targeted advertisement• Two formulas • Flexible ad position (the ranking formula) • Advertisers connect with potential customers at the lowest prices (the price formula)
  • 4. GOOGLE AdWords FeaturesFlexible ad position (the ranking formula) Ad relevance, Clickthrough Rate(CTR), History performance, etc…
  • 5. GOOGLE AdWords FeaturesThe price formulaAdvertisers connect with potential customers at the lowest prices
  • 6. GOOGLE AdWords Features Quality score Target the right users Great user experience
  • 7. Advantages ofGOOGLE AdWords• Optimize ads effect• Reach more customers through the wide display Network• Avoid displaying ads to the wrong users• Inexpensive starting budget
  • 8. Other facts aboutGOOGLE AdWords• IP address exclusion• Frequency capping• Ad words editors• Alternative bidding methods-CPM,CPA
  • 9. Reference• http://support.google.com/adwords/bin/answer.py?hl=en& answer=2454010• http://www.xuejutao.com/learningcenter/20130.html• http://www.marketingtechblog.com/google-adwords- infographic/• http://www.long-island-website-design.com/google- adwords-101-calculating-ad-rank/07-05/• http://en.wikipedia.org/wiki/AdWords