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The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
The academy at_the_golf_club_of_amelia_island
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The academy at_the_golf_club_of_amelia_island

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  • 1. The Academy at The Golf Club of Amelia Island
  • 2. Partnership Investment Your Partnership Investment of $1,000 are part of a $1.94 Million co-op Marketing Plan Academy Booking Initiatives Dedicated full page on FFCG's website with Direct link to Academies website for information & booking lessons. Full page ad in the 2013-14 FFCG Vacation Guide. Direct link to Academies website for booking in the NtxBook FFCG E-Vacation Guide. Twelve (12) annual featured insertions (rotating basis) in the weekly FFCG email blast, (50,000 opt-in subscribers).
  • 3. Click Throughs from Florida's First Coast of Golf to your Landing Page Total February - June = 141 (No Advertising) Chart was not exported from SlideRocket
  • 4. 2014 Consumer Golf Shows Represented City Markets |Somerset, NJ| | New Jersey, New York| |Indianapolis, IN| | Indiana| |DC/Northern Virginia| | DC, Virginia, Maryland| |Philadelphia, PA| | Pennsylvania, New Jersey| |Grand Rapids, MI|
  • 5. Visit Florida's Golf Publication
  • 6. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 7. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 8. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 9. 2012-13 Vacation Guide Full Page Ad
  • 10. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 11. Double-click to enter title

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