Ss update for_ffcg_board_meeting_february_2012

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Ss update for_ffcg_board_meeting_february_2012

  1. 1. Double-click to enter title FY 2012-2013 1st Quarter Overview Smith & Surrency Digital Marketing Campaign
  2. 2. Overview of Services Double-click to enter title Search engine optimization Email marketing FFCG list Vendor lists Online display advertising Campaign development Campaign management Landing pages Website maintenance Social media marketing Paid search
  3. 3. Website Performance Overview of Services Double-click to enter title 13.16% Increase in Visitors 31.02% Increase in Pageviews 15.78% Increase in Pages per Visit 25.57% Increase in Average Visit Duration
  4. 4. Search Engine Optimization Double-click to enter title Keys to SEO Campaign: Using blog to help drive keywords Working with partners to create keyword rich links Monitoring and managing keywords to drive key rankings
  5. 5. Email Marketing Double-click to enter title Double-click to enter text
  6. 6. Double-click to enter title Screenshot of February's email Added price point to packages Email includes courses and golf schools Sending email to unopened list 2nd time beginning this month to drive open rates
  7. 7. Email Marketing Campaigns Double-click to enter title Co-Op Campaigns All drive to specific landing page Partners offers featured Goal is to get users to click through to partners site and book First Quarter Campaigns: Golf.com Virginia Golfer Golf Week Golf Switch GolfStyles
  8. 8. Double-click to enter title Double-click to enter text
  9. 9. Double-click to enter title Double-click to enter text
  10. 10. Double-click to enter title Double-click to enter text
  11. 11. SampleCampaigns to Date of Results Double-click to enter title Golf.com CTR .38% 4:18 spent on Golf.com landing page GolfWeek CTR 1.62% 460 Clicks in December alone Golf.com Impressions GolfWeek Impressions
  12. 12. Social Media Double-click to enter title Double-click to enter text
  13. 13. Facebook Social MediaFac Double-click to enter title Double-click to enter text
  14. 14. Paid Search Double-click to enter title Utilizing paid search campaign to convert specific keywords Targeted to feeder markets that we update each season More than 1.2 million impressions in 1st quarter Highly engaged users who spend more than a minute on the site Driving traffic to seasonal specials page then to partners for booking
  15. 15. Goals Moving Forward Double-click to enter title Addition of sweepstakes to paid search campaign to grow database Co-op email program SEO growth Family content added to website – per our golf.com meeting Grow engagement with social media Continue to grow site audience and performance

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