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    Renaissance resort Renaissance resort Presentation Transcript

    • Renaissance World Golf Village Resort
    • Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
    • FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
    • Your Membership Dues of $3,630 are part of a $1.84 Million co-op Marketing Plan Renaissance World Golf Village Resort Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Renaissance World Golf Village Resort's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
    • Renaissance World Golf Village Resort Digital Marketing through FFCG | | Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG January, May and September 2013
    • Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
    • 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
    • Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
    • Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
    • 28% of all visitors access site utilizing mobile devices Responsive Design
    • Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
    • Renaissance World Golf Village Resort's Web Activity on FFCG's site 2011-12 YTD Total = 1296 2012-13 YTD Total = 2327 Increase YTD of 79% Chart was not exported from SlideRocket
    • Renaissance World Golf Village Resort's Activ through FFCG's Prederred Tour Operator Netwo 2011-12 YTD Total = 119 2012-13 YTD Total = 255 Increase YTD of 114% Chart was not exported from SlideRocket
    • FFCG - Preferred Tour Operator Network 2003-04 through 2012-13 Comparison 2003-04 = 36,642 2012-13 = 5,893 -83.8% Chart was not exported from SlideRocket
    • Family Friendly link on Florida's First Coast of Golf's website
    • MET GOLFER November/December 2013 - 4 Pages of edit - 92K circulation
    • New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
    • Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
    • Visit Florida's Golf Publication
    • International Efforts
    • THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
    • In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning