Ponte vedra inn___club

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Ponte vedra inn___club

  1. 1. Florida's First Coast of Golf Ponte Vedra Inn & Club
  2. 2. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  3. 3. Ponte Vedra Inn & Club Digital Marketing through Florida's First Coast of Golf | | | Florida's First Coast of Golf's Web page| Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast February, 2013 - April, 2013
  4. 4. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  5. 5. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  6. 6. 28% of all visitors access site utilizing mobile devices Responsive Design
  7. 7. Book Packages Click Through Comparison YTD October June 2011 - 12 Total = 783 2012 - 13 Total = 1,240 +58% Chart was not exported from SlideRocket
  8. 8. Book Rooms Only Click Through Comparison YTD October - June 2011 - 12 Total = 379 2012 - 13 Total = 491 +29% Chart was not exported from SlideRocket
  9. 9. Click Through Comparison YTD October June Ponte Vedra Inn & Club - Ocean Course 2011 - 12 Total = 413 2012 - 13 Total = 824 +99% Chart was not exported from SlideRocket
  10. 10. Click Through Comparison YTD October May Ponte Vedra Inn & Club - Lagoon Course 2011 - 12 Total = 495 2012 - 13 Total = 757 +52% Chart was not exported from SlideRocket
  11. 11. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  12. 12. Met Golfer November/December 2014
  13. 13. MET GOLFER November/December 2013 - 4 Pages of edit - 92K circulation
  14. 14. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  15. 15. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  16. 16. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  17. 17. Visit Florida's Golf Publication
  18. 18. Family Friendly link on Florida's First Coast of Golf's website
  19. 19. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  20. 20. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning
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