Hidden hills country_club


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Hidden hills country_club

  1. 1. Hidden Hills Country Club
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  4. 4. 2012 Economic Impact
  5. 5. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  6. 6. Golf Rounds Played Report Chart was not exported from SlideRocket
  7. 7. FFCG - Preferred Tour Operator Network 2003-04 through 2012-13 Comparison 2003-04 = 36,642 2012-13 = 5,893 -83.8% Chart was not exported from SlideRocket
  8. 8. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  9. 9. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  10. 10. 28% of all visitors access site utilizing mobile devices Responsive Design
  11. 11. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  12. 12. Partnership Investment The Annual Membership Dues are part of a $1.94 Million co-op Marketing Plan Booking Initiatives www.florida-golf.org Stay and Play booking capabilities on your FFCG's webpage. Book "rooms only" capabilities on your FFCG's webpage. Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
  13. 13. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  14. 14. Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html
  15. 15. FY 2013-14 Media Value
  16. 16. GolfStyles Fall 2013
  17. 17. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  18. 18. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  19. 19. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  20. 20. International Efforts
  21. 21. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning