Hampton inn __suites___amelia_island

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Hampton inn __suites___amelia_island

  1. 1. Hampton Inn & Suites - Amelia Island Florida's First Coast of Golf Florida's FiHamptonrst Coast of Golf
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  4. 4. Your Membership Dues of $1,450 are part of a $1.84 Million co-op Marketing Plan Hampton Inn & Suites's Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Hampton Inn & Suites's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  5. 5. Hampton Inn & Suites - Amelia Island Digital Marketing through FFCG Florida's First Coast of Golf's web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast November 2012, May 2013
  6. 6. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  7. 7. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  8. 8. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  9. 9. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  10. 10. 28% of all visitors access site utilizing mobile devices Responsive Design
  11. 11. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  12. 12. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  13. 13. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  14. 14. Visit Florida's Golf Publication
  15. 15. Family Friendly link on Florida's First Coast of Golf's website
  16. 16. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  17. 17. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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