YTD Golf Rounds Played - 2013

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Golf Rounds Played
Report

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Your Membership Dues of are part
of a $1.94 Million co-op Marketing Plan
Grand Club's Golf Course's Booking Initiatives
St...
Hampton Golf Course's
Digital Marketing through FFCG
Dedicated page on Florida's First Coast of Golf's Website
Florida's F...
Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
Representation in 16 Consumer Golf Show...
2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City ...
Visit Florida's Golf Publication
Double-click to enter title
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Ema...
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implem...
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
Florida's First Coast of Golf
2012-13 Website Awards

2012 - Adrian Award

2013 Flagler Awards
Winner
VISIT FLORIDA
BLOG
Florida's First Coast of Golf on
Facebook
972 people saw this post
Welcome Center's May Golf Month
Promotion
North Hampton & Amelia Hotel at the Beach
Golf Package Give-away
New York Daily News
April 14-20, 2013

8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page...
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming record...
Double-click to enter title
Viva Florida
500 Years of Adventure
Sweepstakes

Run Dates: March
11-17, 2013
5,542 Entries an...
In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
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Hampton golf

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Hampton golf

  1. 1. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  2. 2. Golf Rounds Played Report Chart was not exported from SlideRocket
  3. 3. Your Membership Dues of are part of a $1.94 Million co-op Marketing Plan Grand Club's Golf Course's Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rounds only" capabilities on FFCG's website Each Course will be featured 3 times in FFCG's weekly newsletter that goes to our 50,000+ opt-in database. Net Rate sharing with FFCG's Preferred Tour Operator Network for booking stay and play packages. Grand Club's Golf Course's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  4. 4. Hampton Golf Course's Digital Marketing through FFCG Dedicated page on Florida's First Coast of Golf's Website Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast 50,000 Opt-In Database
  5. 5. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" Representation in 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements: FaceBook, Twitter Promotional participation opportunities - Media FAMS, Jaguar....
  6. 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  7. 7. Visit Florida's Golf Publication
  8. 8. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  9. 9. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  10. 10. 28% of all visitors access site utilizing mobile devices Responsive Design
  11. 11. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  12. 12. VISIT FLORIDA BLOG
  13. 13. Florida's First Coast of Golf on Facebook 972 people saw this post
  14. 14. Welcome Center's May Golf Month Promotion North Hampton & Amelia Hotel at the Beach Golf Package Give-away
  15. 15. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  16. 16. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  17. 17. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  18. 18. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning
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