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Hampton golf Presentation Transcript

  • 1. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  • 2. Golf Rounds Played Report Chart was not exported from SlideRocket
  • 3. Your Membership Dues of are part of a $1.94 Million co-op Marketing Plan Grand Club's Golf Course's Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rounds only" capabilities on FFCG's website Each Course will be featured 3 times in FFCG's weekly newsletter that goes to our 50,000+ opt-in database. Net Rate sharing with FFCG's Preferred Tour Operator Network for booking stay and play packages. Grand Club's Golf Course's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  • 4. Hampton Golf Course's Digital Marketing through FFCG Dedicated page on Florida's First Coast of Golf's Website Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast 50,000 Opt-In Database
  • 5. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" Representation in 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements: FaceBook, Twitter Promotional participation opportunities - Media FAMS, Jaguar....
  • 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 7. Visit Florida's Golf Publication
  • 8. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 9. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 10. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 11. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 12. VISIT FLORIDA BLOG
  • 13. Florida's First Coast of Golf on Facebook 972 people saw this post
  • 14. Welcome Center's May Golf Month Promotion North Hampton & Amelia Hotel at the Beach Golf Package Give-away
  • 15. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 16. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 17. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 18. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning