Florida's First Coast of Golf

Florida'sFirst Coast of Golf
Florida's First Coast of
Florida's First Coast of Golf
GolfFlo...
VISIT FLORIDA
BLOG
Partnership Investment

The Annual Membership Dues are part of
a $1.94 Million co-op Marketing Plan
Booking Initiatives ww...
Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Lin...
May "Golf Month"
Double-click to enter
Promotion

title

North Hampton & Amelia Hotel Golf Package Giveaway
May "Golf Month" Register to
Double-click to enter title
WIN
Golf Club at North Hampton
Digital Marketing through FFCG
| |
||
Florida's First Coast of Golf's Web page
Florida's First ...
Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email M...
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implem...
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
FFCG Clicks to 16 Golf Courses with matching YTD
Data

Year to Date + 22%

Chart was not exported from SlideRocket
2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City ...
Print Applications

Co-Op

Promotio
Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries
International Efforts
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238....
Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR Strategy
Outgoing individual who enjoys mee...
In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
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Golf club at_north_hampton

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Golf club at_north_hampton

  1. 1. Florida's First Coast of Golf Florida'sFirst Coast of Golf Florida's First Coast of Florida's First Coast of Golf GolfFlorida's First Coast of Golf The Golf Club at North Hampton
  2. 2. VISIT FLORIDA BLOG
  3. 3. Partnership Investment The Annual Membership Dues are part of a $1.94 Million co-op Marketing Plan Booking Initiatives www.florida-golf.org Stay and Play booking capabilities on your FFCG's webpage. Book "rooms only" capabilities on your FFCG's webpage. Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
  4. 4. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign Florida's First Coast of Golf Sponsored Promotions
  5. 5. May "Golf Month" Double-click to enter Promotion title North Hampton & Amelia Hotel Golf Package Giveaway
  6. 6. May "Golf Month" Register to Double-click to enter title WIN
  7. 7. Golf Club at North Hampton Digital Marketing through FFCG | | || Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast
  8. 8. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  9. 9. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  10. 10. 28% of all visitors access site utilizing mobile devices Responsive Design
  11. 11. FFCG Clicks to 16 Golf Courses with matching YTD Data Year to Date + 22% Chart was not exported from SlideRocket
  12. 12. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  13. 13. Print Applications Co-Op Promotio
  14. 14. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  15. 15. International Efforts
  16. 16. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  17. 17. Public Relations Intern Implement Florida's First Coast of Golf's Web Based PR Strategy Outgoing individual who enjoys meeting new people Produce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews) Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
  18. 18. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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