Ffcg  _flagler_county_tdc_presentation
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Ffcg  _flagler_county_tdc_presentation Ffcg _flagler_county_tdc_presentation Presentation Transcript

  • Flagler County TDC Palm Coast & to enter title Double-clickThe Flagler Beaches Florida's First Coast of Golf
  • FFCG's Regional Cooperation Double-click to enter title •A Golf Destination Marketing Company •Established in 1992 •"Golf Marketing Department": •Jacksonville •Amelia Island •Ponte Vedra Beach •St. Augustine •Clay County •Flagler County
  • Regional Golf Marketing Arm for Palm Coast & The Flagler Beaches •For $30,051 investment – Flagler County gets benefit of $1.8 million in golf marketing program this year alone. •59.8x’s the buying power. View slide
  • Advertising & Marketing •New Website with SEO Strategy •Digital Marketing Campaign • Paid Search •Golf.com •Golfweek.com •Email Marketing Campaign •To FFCG list of 51,000 •To dedicated targeted lists •Print Campaign •Golf •Golf Digest •Promotions •Jaguars •Mich Ultra •Sports Illustrated •TV/PR •PLAYERS Campaign •The China Travel Channel www.Florida-Golf.org View slide
  • Digital Agency Website Management www.Florida-Golf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • Flagler County Digital Marketing through FFCG Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Partner Email Blast FFCG April 2013 (19% increase in open rates from March, 2013)
  • Family Friendly Link on Florida's First Coast of Golf Website
  • Visit Florida's Golf Publication •210,000 circulation •6 page insert •15 consumer golf shows •Welcome Centers
  • 2014 Consumer Golf Shows Represented City Somerset, NJ Indianapolis, IN DC/Northern Virginia Philadelphia, PA Grand Rapids, MI St. Louis, MO Minneapolis, MN Cleveland, OH Chicago, IL Pittsburgh, PA Boston, MA Toronto, Ontario Novi/Detroit Dallas, TX Hartford, Ct Markets New Jersey, New York Indiana DC, Virginia, Maryland Pennsylvania, New Jersey Michigan, Wisconsin Missouri, Illinois Minnesota Ohio Illinois, Indiana, Wisconsin Pennsylvania, West Virginia Massachusetts, New Hampshire Canada, (Ontario) Texas Connecticut, Vermont
  • Golf Styles Co-op Double-click to enter title
  • Sports Illustrated Sweepstakes •2 million circulation •26,723 entries
  • Sports Illustrated Cover Wrap Issue - IBC
  • International Efforts •Strength of Palm Coast & The Flagler Beaches golf product combined with that of region positions Flagler County area for international visitation success. •Representation each year at International Golf Travel Market (IGTM) with over 350 qualified buyers representing 65 countries and 100 press. •Florida's First Coast of Golf works closely with a Palm Coast Company - Elite Golf Experiences - as our international receptive tour operator •Ultimate goal is to get Flagler County product offered in tour operator programs. •Of 220 known operators promoting USA product - approx 80 or 38% carry NE Florida product
  • Satisfied Customers In 20+ Countries COLUMBIA ARGENTINA UNITED KINGDOM CHINA SWITZERLAND DOMINICAN REPUBLIC BRAZIL NORWAY GERMANY AUSTRIA ESTORIA CANADA FRANCE BULGARIA AUSTRALIA NETHERLANDS IRELAND DENMARK CZECH REPUBLIC United States
  • China TravelChannel China Travel Channel •Hosted 8 members of China Travel Channel in conjunction with group from Grand Tour China •Valuable coverage that puts Flagler County and the entire region in the spotlight. •The shows had a “super high” TV rating of 0.0833% of their 300 million viewing audience giving us 2,499,000 impressions •Value Ad associated with the exposure is valued at $18,200 for each minute •Total of 17:30 minutes x $18,200 = $318,500 value add Hammock Beach episode
  • 1010 XL 92.5 FM "Stay-Cation" Double-click to enter title
  • 2012 Leisure Golf Travel Impact TOTAL HOTEL IMPACT # Of rooms x Avg. Room Rate 8,282 x $136.82 = $1,133,143 TOTAL LEISURE GOLF IMPACT # Of Rounds x Avg. Round RatE 19,486 x $73.58 = $1,433,486 TOTAL LEISURE GOLF IMPACT $2,566,629
  • Benefits of Regional Approach •Pooling resources to broaden reach •Pooling golf attributes from region to drive interest and engagement •Drive traffic directly to partners to drive room nights, travel rounds and instruction