Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf

Fairfield Inn & Suites - St Aug...
Your Membership Dues of $2,279 are
part
of a $1.84 Million co-op Marketing Plan
Fairfield Inn & Suites - St Augustine Book...
Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Lin...
Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email M...
Fairfield Inn & Suites - St Augustine

Digital Marketing through FFCG
| |
| Florida's First Coast of Golf's Web page|

Flo...
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming record...
Print Applications

Co-Op

Promotio
Visit Florida's Golf Publication
Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries
International Efforts
THE PLAYERS TV Spot

Video was not exported from SlideRocket

Post Buy
$39,479.36 purchased, final buy came in
at $37,238....
Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR Strategy
Outgoing individual who enjoys mee...
In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
Fairfield inn
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Fairfield inn

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Fairfield inn

  1. 1. Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Fairfield Inn & Suites - St Augustine Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
  2. 2. Your Membership Dues of $2,279 are part of a $1.84 Million co-op Marketing Plan Fairfield Inn & Suites - St Augustine Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Fairfield Inn & Suites's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  3. 3. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  4. 4. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  5. 5. Fairfield Inn & Suites - St Augustine Digital Marketing through FFCG | | | Florida's First Coast of Golf's Web page| Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG December 2012, February 2013, May, August 2013
  6. 6. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  7. 7. Print Applications Co-Op Promotio
  8. 8. Visit Florida's Golf Publication
  9. 9. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  10. 10. International Efforts
  11. 11. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  12. 12. Public Relations Intern Implement Florida's First Coast of Golf's Web Based PR Strategy Outgoing individual who enjoys meeting new people Produce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews) Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
  13. 13. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning
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