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Dave

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Dave Dave Presentation Transcript

  • Double-click to enter text
  • Double-click to enter title Regional Cooperation A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Amelia Island Jacksonville Ponte Vedra Beach St. Augustine Clay County Flagler County
  • Double-click to enter title Florida's First Coast of Golf THE PLAYERS 2013 View slide
  • :30 Spot Television Campaign Target: Drive Market Orlando, Tampa, Tallahassee, Savannah & Hilton Head Airing 190 spots on PGA TOUR broadcasts Saturday & Sunday Campaign run time: February 2 - March 24, 2013 Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013 CTA: Drive users to landing page www.theplayerschampionshiptravel.com Financial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf View slide
  • Welcome to THE PLAYERS Video was not exported from SlideRocket
  • Promotions Objective: Reach beyond the drive market and target major metro feeder cities serving Jacksonville International Airport Utilize regional assets and VISIT FLORIDA partnership to leverage promotions Focus on meaningful exposure and lead generation for future communication 3 promotions ran in Chicago, DC and NY Media Value = $1,264,200 Final Impressions = 21 million
  • Chicago WJKM-FM Chicago's Greatest Hits of the 60s, 70s & 80s Promotion runs February 8 - April 5, 2013 100 :15 second recorded spots Name mention in 50 live :15 promos 2 email blasts linking to our landing page Logos, links and lead gen on contest page Total media value = $252,200 Expected impressions = 2,442,160
  • WBIG The Big DC 103.3 FM Washington, DC The BIG Getaway promotion runs Feb 25 - March 29 100 :30 second recorded spots 4 email blasts Logo, link, copy and image on contest page Opt-in lead gen Media Value = $111,000 Expected impressions = 1,615,096
  • New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $525,060 Expected Impressions = 14,577,072
  • Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes
  • International Efforts
  • Promoti
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  • Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • Advertising & Marketing New Website with SEO Strategy Golf Georgia Magazine Golf Magazine Golfweek.com GolfStyles Media Global Golf Post Multiple Promotional programs Sports Illustrated Golf Plus Cooperative Sports Illustrated Golf Plus PLAYERS Preview Virginia Golfer Visit Florida Golf Program Golf.com/Email Digital/Tablet Q 4 2012 Golf.com/Email Digital/Tablet Q 1 2013 THE PLAYERS Regional Tourism Program FFCG Email Program www.FloridaGolf.org
  • Visit Florida's Golf Publication Golf Show Circuit Completed with exposure at 15 consumer golf shows in key Florida markets NE Florida 6 page section was front of book and stood out over all other regions Total of 9,157 opt in emails generated in 2013 - an increase of 29.5% over 2012
  • Golf Rounds Played Report Chart was not exported from SlideRocket
  • YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  • Travel Rounds to Region 3 year Comparison Chart was not exported from SlideRocket
  • MEDIA VALUE 20122013
  • DAY AT THE PLAYERS Florida’s First Coast of Golf INVITES YOU TO JOIN THE UPCOMING SPECIAL SI GOLF GROUP/FFCG SESSION DATE: TUESDAY MAY 7, 2013 TIME: 11:30 A.M.—1:00 P.M. LOCATION: THE PLAYERS Championship Hospitality House #16 Fairway Chalet Florida’s First Coast of Golf Invites you to the FFCG Session and Luncheon Sponsored by SI GOLF Group Lunch and credentials for this event will be provided