Crowne plaza


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Crowne plaza

  1. 1. Double-click to enter title need new opening slide
  2. 2. Your Membership Dues of $3,630 are part of a $1.84 Million co-op Marketing Plan The Crowne Plaza Jacksonville - Riverfront Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. The Crowne Plaza's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  3. 3. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Promotional Partnerships
  4. 4. The Crowne Plaza Jacksonville - Riverfront Digital Marketing through FFCG Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast October 2012, March, July & September 2013
  5. 5. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  6. 6. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  7. 7. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  8. 8. 28% of all visitors access site utilizing mobile devices Responsive Design
  9. 9. Print Applications Promotio
  10. 10. Family Friendly link on Florida's First Coast of Golf's website
  11. 11. Golf Package Button on YOUR website
  12. 12. Visit Florida's Golf Publication
  13. 13. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  14. 14. Only in Jax - TRIVA Contest on Facebook July 8 - 29th Visit Jacksonville Facebook Contest Doubleclick to enter title
  15. 15. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  16. 16. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning