Cimarrone golf club


Published on

Published in: Business, Sports
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Cimarrone golf club

  1. 1. Cimarrone Golf Club Florida's First Coast of Golf Florida's First Coast of Golf
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  4. 4. 2012 Economic Impact
  5. 5. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  6. 6. Partnership Investment The Annual Membership Dues are part of a $1.94 Million co-op Marketing Plan Booking Initiatives Stay and Play booking capabilities on your FFCG's webpage. Book "rooms only" capabilities on your FFCG's webpage. Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).
  7. 7. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Promotional Co-ops: Media, FAMS, Sweepstakes
  8. 8. Cimarrone Golf Club Digital Marketing through FFCG Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast January 2013, May 2013, September 2013
  9. 9. 2014 Consumer Golf Show Schedule
  10. 10. FY 2013-14 Media Value
  11. 11. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  12. 12. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel
  13. 13. Digital Agency Website Management Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  14. 14. 28% of all visitors access site utilizing mobile devices Responsive Design
  15. 15. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  16. 16. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  17. 17. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  18. 18. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  19. 19. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  20. 20. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning