Amelia hotel
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  • 1. Amelia Hotel at the Beach Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf
  • 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  • 3. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  • 4. Your Membership Dues of $1,380 are part of a $1.94 Million co-op Marketing Plan Amelia Hotel at the Beach Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Amelia Hotel at the Beach's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  • 5. Amelia Hotel at the Beach's Digital Marketing through FFCG Florida's First Coast of Golf's web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast October 2012, April 2013, June & August 2013
  • 6. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Florida's First Coast of Golf Sponsored Promotions
  • 7. Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html
  • 8. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  • 9. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  • 10. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  • 11. 28% of all visitors access site utilizing mobile devices Responsive Design
  • 12. FFCG Click Throughs to Amelia Hotel Booking Pages 2011-12 Total YTD = 747 2012-13 Total YTD = 2,453 Chart was not exported from SlideRocket
  • 13. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  • 14. 2013 Governors Conference Awarded Best Website in Florida
  • 15. Welcome Center's May Golf Month Promotion North Hampton & Amelia Hotel at the Beach Golf Package Give-away
  • 16. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  • 17. Double-click to enter title Viva Florida 500 Years of Adventure Sweepstakes Run Dates: March 11-17, 2013 5,542 Entries and 630 opt-ins VISIT FLORIDA Facebook 1500 likes and 139 shares VISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers
  • 18. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  • 19. Family Friendly link on Florida's First Coast of Golf's website
  • 20. Visit Florida's Golf Publication
  • 21. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  • 22. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning